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Shark Tank India Episode 9: What Happened in the Show?


The First company in the tank was Altor Smart Helmet by  Bilal Shakil, Sayan Tapadar, Shamik Guha, and Anirban Gupta. The second was Ariro by Vasanth Tamilselvan and Nisha Ramasamy and, the Third was Kabira Handmad by Dr. Manoj Mararka and Nirmala Mararka.

Episode 9 was quite interesting to watch and learn as all the sharks shared and suggested a few ideas related to business models. In this episode, Anupam explained the D2C model which means direct to consumers. When a manufacturer sells the goods or services directly to the consumers, it is called D2C.

At the end of the episode, Peyush gave the shark lesson of the day that an entrepreneur should focus and build a good team because doing something great needs more minds and effort.

Also read: Who are the judges in Shark Tank India?


Company 1: Altor Smart Helmet

It is India’s first range of Smart Headgears which attempts to prevent and detect an accident and was started in 2019.

Accidents detection technology sends the immediate message to the last contact and emergency number so help can be received ASAP. The helmet includes the feature of one swipe to receive and disconnect the call.

Altor Smart Helmet
Altor Smart Helmet

Navigation can also turn on with the help of voice commands. In the section of safety, if a rider is feeling unsafe, he/she can tap a button and send his/her location to his/her known contact. It also works on detecting and improving rash driving features like it gives points to them if they ride and follow the protocol correctly and provides improving steps if they are driving wrong.

As it is technology, it may show the wrong detection to which there is a false tap option that comes on the screen and the rider can nullify it with a swap. It has an application that performs all these activities automatically as per the detection.

Who are the founders of Altor Smart Helmet?

Bilal Shakil, Sayan Tapadar, Shamik Guha, and Anirban Gupta are the founders of the Smart Headgears.

Shamik shared a story that in 2016 they lost their close friend who was also a part of their innovation. He shared that due to a lot of blood loss and not receiving help on time, he lost his life, which was the trigger point for them and they decided to build a helmet with such features which can help and save the lives of many people.

As per their research, there was no solution to this savior problem to which they gave birth to the Altor Smart Helmet and they have the vision to develop more products, adding variations to their innovation.

How was the pitch of the Altor Smart Helmet?

They came on the Shark Tank India platform to seek an investment of 50 lakhs for 5% equity means the company valuation is 10 crore.

During the pitch, they showed a live demonstration of their product and when sharks asked about the Gross margin and manufacturing cost, it came on the screen that it requires Rs. 4000 to manufacture and they sell it for Rs. 5000, which changed the reactions of the sharks completely.

Namita gave a quick offer of 50 lakh rupees for 20% and she could help them in price production and manufacturing area. Aman also gave an offer of 50 lakh rupees for 10% equity, Namita quickly matched the same offer.

Ashneer, Anupam and Peyush also gave a combined offer of 50 lakh rupees for 10%, Peyush said that he could help them in technology detection.

Aman and Namita also teamed up for the same offer. They asked for a moment for discussion and gave a counteroffer of 50 lakhs for 7 % to Aman and Namita’s offer, Aman agreed to do that and the deal went into Altor Smart Helmet’s hands.

Aman and Namita handed over the checks with the best of luck and hope.

Company 2: Ariro

Ariro is a brand of business that manufactures wooden toys, which are plastic-free and safe to play with.

It is made up of neem wood, which makes it safe and hygienic. Neem is anti-bacterial and anti-fungal raw material. It focuses on the age group of 0-3 years. Current data says that it takes around 100 varieties of products which include Neemwood teether, pickler triangle, jungle gym, and many more.


The logo of Ariro is very attractive and its fusion of Tamil and English and the meaning of Ariro is a lullaby, which Tamil people sing when a baby is born. It is present in 43 stores in India currently and is also available on online platforms.

See also  Shark Tank India Episode 15: What Happened in the Show?

Who are the founders of Ariro?

Vasanth Tamilselvan and Nisha Ramasamy from Chennai are the founders of Ariro. Vasanth holds a master’s in Social and Media Flotation whereas, Nisha is a Computer Science engineer.

As per their research, they shared that a child eats one credit card amount of plastic in one month. When they had their first baby, they decided to avoid plastic toys and gave a contract to a carpenter to make wooden toys that are completely safe and hygienic to play with, as small children take all the toys in their mouths.

Later, it was actually loved by their daughter and their friends’ children too, which converted the personal idea into a business idea and that’s how Ariro came into the world with a vision to become every child’s first toy.

How was the pitch of Ariro?

Ariro came with the pitch of 50 lakh rupees for 2.5% but more than that, they needed the expertise of the sharks.

Ashneer was very impressed by the sales and gross margin value to which he gave an offer of 50 lakhs for 15% equity. Namita went out as she thought the pricing of products was a little steep as per the Indian market.

Peyush and Aman combined and gave an offer of 50lakhs for 15%. Anupam also jumped into the pitch and gave an offer of 50lakhs for 12%. Ashneer encountered Anupam by lowering his offer to 50 lakhs for 11%,

Anupam encountered that and offered it for 10%. Vasanth asked for a moment to discuss and when they came again on stage, Anupam and Ashneer gave a combined offer of 50 lakhs for 10% with a statement that if they needed capital in the future, they would help in that section too.

Vasanth and Nisha gave a counteroffer to Aman and Peyush of 50 lakhs for 10%, Aman rejected the counter. Ashneer again gave a new offer at 9% to which Aman and Peyush were ready to do it at 10% and the deal was made.

Aman and Peyush handed over the check at 50 lakhs for 10% equity in the business.

Company 3: Kabira Handmad

Kabira Handmad serves the essential foods which are required in a normal diet like edible oils, spices, flour, and dairy products. It manufactures these with an ancient, ordinary, and traditional approach.

Kabira Handmad
Kabira Handmad

It is completely organic and natural and free from pungent smell. They have also attached different soldier images with their introduction on the packets of spices and contributed a small percentage towards it.

Who are the founders of Kabira Handmad?

Dr. Manoj Mararka and Nirmala Mararka from Jaipur are the founders of Kabira Handmad. It was started with a mission and a vision to serve healthy, nutritional fuel to the machinery body of human beings.

Dr. Manoj is the founder of Manish Shankar company, which is the parent company of Kabira.

Kabira is the vertical mode of business. Nirmala watches the packaging and marketing sector. They wanted to start the D2C model to which Kabira came into existence.

How was the pitch of Kabira Handmad?

Founders of Kabira came with a pitch of 1 crore rupees for 5% equity in the business, company valuation is 20 crore with shark expertise. After the introduction and explanation of products and their sales, Namita was not happy with the gross margin amount and went out.

Peyush turned himself down as he found the competition very tough for this market. Ashneer was also quite disappointed by the gross margin and moved out.

Aman respected the patriotic approach and their contribution but went out of the pitch. Anupam was ready to invest as he liked the idea and product but with few conditions, he gave an offer of 25 lakhs for 10% equity and 75 lakhs as a loan.

Dr. Manoj said that he was not in a situation to accept this deal and went away by thanking all.

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Which companies presented in Episode 9?

The First company in the tank was Altor Smart Helmet by  Bilal Shakil, Sayan Tapadar, Shamik Guha, and Anirban Gupta. The second was Ariro by Vasanth Tamilselvan and Nisha Ramasamy and, the Third was Kabira Handmad by Dr. Manoj Mararka and Nirmala Mararka.

Who are the investors in Shark Tank India?

  • Ghazal Alagh – Co-founder and Cheif Mama of Mamaearth
  • Aman Gupta – Co-founder and CMO of BoAt
  • Vineeta Singh – CEO & Co-founder of SUGAR Cosmetics
  • Ashneer Grover, Founder, and MD of BharatPe
  • Peeyush Bansal – Founder & CEO of
  • Namita Thapar – ED of Emcure Pharmaceuticals
  • Anupam Mittal – Founder and CEO of

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