What Happened to BluePine Foods after Shark Tank India?

BluePine Foods has been delighting customers with its frozen momos for the past five years. Crafted from 100% natural, preservative-free ingredients sourced from the pristine Himalayan regions, these momos offer not only a delicious taste but also safe health benefits.

These delectable momos boast a shelf life of over four months from the date of manufacture, ensuring you can enjoy them fresh for longer. BluePine Foods operates its own quick-service restaurant (QSR) under the brand Yankees, bringing its unique flavours directly to consumers. Additionally, BluePine maintains strong ties with the HORECA (Hotels, Restaurants, and Cafes) sector, offering B2B packaging solutions to meet the demands of these industries.

Each momo is handcrafted and available in a variety of shapes, tastes, and variations. Made from different types of flour, including corn and wheat, these momos are completely gluten-free. BluePine caters to both vegetarian and non-vegetarian preferences, ensuring there’s something for everyone to enjoy.

BluePine Foods at a Glance:-

IdeaOffer frozen momos and owns QSR
FoundersAditi Madan
Asked For50 lakh rupees for a 5% equity
Accepted Deal75 lakh rupees for 16% equity
SharksVineeta, Aman, and Ashneer
Business statusActive
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Founder Story:

Aditi Madan, fondly known as “Momo Mami,” is the founder of BluePine Foods. Born and raised in Darjeeling, Aditi moved to Delhi, where she missed the authentic Himalayan taste of momos.

This craving inspired her to revolutionize the momo market in India, leading to the creation of BluePine Foods, which is now a renowned brand. Aditi, along with her co-founders Naveen Pawar and Rohan Singh, aimed to make BluePine India’s leading Himalayan food processing company.

Shark Tank Pitch:

Aditi and her co-founders sought an investment of 50 lakh rupees for a 5% equity stake to expand their business, enhance infrastructure, and boost operational capabilities. The pitch impressed the Sharks, especially Ashneer Grover, who offered 50 lakh rupees for 7% equity but stipulated that his offer would be withdrawn if Aditi considered other offers.

  • Anupam Mittal: Acknowledged Ashneer’s offer was fair and opted out.
  • Namita Thapar: Declined, citing a lack of connection with the industry.
  • Vineeta Singh: Proposed 50 lakh rupees for 20% equity, a significantly higher stake.
  • Aman Gupta and Ashneer Grover: Teamed up to offer 50 lakh rupees for 12% equity and suggested a cloud kitchen model.

Aditi countered with 50 lakh rupees for 10% or 75 lakh rupees for 12% equity. The final offer came from Vineeta, Aman, and Ashneer, who proposed 75 lakh rupees for 16% equity. Aditi accepted this offer, concluding a successful negotiation with the Sharks.

What Happened to BluePine Foods after Shark Tank?

After appearing on Shark Tank India, BluePine Foods, led by Aditi Madan, has continued to grow and expand its presence in the market. Here are some of the notable updates and developments for BluePine Foods post-Shark Tank:

  1. Successful Investment: Aditi Madan secured an investment of ₹75 lakhs for 16% equity from sharks Ashneer Grover, Vineeta Singh, and Aman Gupta. This funding has been instrumental in scaling up operations and expanding their business model.
  2. Expansion and Growth: Following the show, BluePine Foods has expanded its reach and operations. The company has opened several new Yangkiez outlets, including locations in Greater Kailash 1, Vasant Kunj, Gurgaon Sector 50, and NIT Faridabad.
  3. Strategic Partnerships: BluePine Foods has entered into strategic partnerships to enhance its operations. Notably, they have collaborated with Factacy Private Limited to leverage AI technologies for scaling food production processes and driving growth.
  4. Continued Market Presence: The company remains active in both the B2B and B2C markets. They continue to supply frozen momos to hotels, restaurants, and cafes, while also selling directly to consumers through their website and other channels.
  5. Brand Development: BluePine Foods has been working on enhancing its brand presence and exploring new business models, including cloud kitchens, to better serve the growing demand for its products.

Overall, BluePine Foods has utilized the exposure and investment from Shark Tank India to solidify its position in the market and pursue further growth and innovation in the frozen food sector.

What is the net worth of Bluepine Foods?

At the time of the Shark Tank appearance, the founder valued Bluepine at Rs. 10 crore which later got mitigated to Rs. 4.68 crore after the deal with Sharks.

Actors in the business:

BluePine Foods involves several key actors and stakeholders who contribute to its operations and success. Here are the main actors involved:


  1. Aditi Madan (Momo Mami): Role: Founder and CEO
  2. Naveen Pawar: Role: Co-founder
  3. Rohan Singh: Role: Co-founder

Investors (Sharks)

  • Ashneer Grover
  • Vineeta Singh
  • Aman Gupta:

Strategic Partners

  1. Factacy Private Limited: Partnered with BluePine Foods to leverage AI technologies to enhance food production processes and support the scaling of their quick-service restaurant (QSR) brand, Yangkiez.
See also  Shark Tank India Episode 21: What Happened in the Show?

Customers and Market Segments

  1. HORECA (Hotels, Restaurants, and Cafes): Major segment for BluePine Foods’ B2B sales, purchasing frozen momos and other products for their establishments.
  2. Retail Consumers: The B2C market, where BluePine Foods sells directly through their own outlets, online platforms, and other retail channels.

Distribution Channels

  1. Yangkiez Outlets: BluePine Foods’ own quick-service restaurants, providing direct sales and brand visibility.
  2. Online and Retail Platforms: Channels through which BluePine Foods reaches a wider consumer base, including e-commerce websites and retail stores.

Employees and Operational Team

  1. Production Team: Responsible for the crafting and manufacturing of the momos and other food products, ensuring quality and adherence to the brand’s natural and preservative-free standards.
  2. Sales and Marketing Team: Handles market outreach, promotions, customer engagement, and sales strategies to drive growth and brand loyalty.

Each of these actors plays a crucial role in the overall ecosystem of BluePine Foods, contributing to its operations, growth, and market presence.

Material Flow for BluePine Foods for HORECA:

The material flow for BluePine Foods’ business in the HORECA (Hotels, Restaurants, and Cafes) sector involves several key steps, ensuring that the frozen momos and other products reach their destination efficiently while maintaining quality standards. Here’s a breakdown of the process:

1. Raw Material Procurement

  • Sourcing: BluePine Foods sources natural and preservative-free ingredients from the Himalayan regions.
  • Quality Control: Ingredients undergo strict quality checks to ensure they meet the company’s standards for freshness and safety.

2. Production

  • Preparation: Ingredients are cleaned, prepped, and processed into the desired product forms (e.g., momos, spring rolls).
  • Manufacturing: The food products are handcrafted and shaped according to BluePine Foods’ specifications. This includes different varieties for both vegetarian and non-vegetarian options.
  • Freezing: After preparation, products are flash-frozen to preserve taste, texture, and nutritional value.

3. Packaging

  • B2B Packaging: Products are packaged in bulk quantities suitable for the HORECA sector, with clear labeling for storage and preparation instructions.
  • Quality Assurance: Each batch is inspected for consistency and quality before being sealed and labeled.

4. Storage

  • Cold Storage: Packaged products are stored in BluePine Foods’ cold storage facilities, maintaining optimal temperatures to ensure product integrity.

5. Distribution

  • Logistics: BluePine Foods partners with reliable logistics providers to ensure timely and efficient transportation of frozen products.
  • Cold Chain Management: During transportation, cold chain protocols are strictly followed to keep products frozen until they reach their destination.

6. Delivery to HORECA Clients

  • Order Fulfillment: Orders from hotels, restaurants, and cafes are processed and scheduled for delivery.
  • Direct Distribution: Products are delivered directly to the HORECA establishments, ensuring minimal handling and reduced risk of temperature fluctuations.

7. Storage and Preparation at HORECA

  • Receiving: Upon arrival, HORECA clients inspect and accept the delivery, ensuring the products meet their standards.
  • Storage: Products are stored in the client’s cold storage until needed.
  • Preparation: Chefs and kitchen staff prepare the momos and other items as per the restaurant’s requirements, following any specific instructions provided by BluePine Foods to ensure optimal taste and quality.

8. Customer Feedback and Support

  • Feedback Loop: HORECA clients provide feedback on product quality and delivery service, which BluePine Foods uses to improve their processes.
  • Support: BluePine Foods offers customer support for any issues or questions related to the products, ensuring client satisfaction and fostering long-term relationships.

This structured material flow ensures that BluePine Foods maintains high standards of quality and efficiency while catering to the needs of the HORECA sector, thereby strengthening its market position and customer satisfaction.

Understanding Bottlenecks and Feedback Loops for BluePine Foods:

Understanding bottlenecks and feedback loops within a system is crucial for improving the efficiency and effectiveness of that system. This concept is widely applied in various fields, including business, manufacturing, and service operations. Here’s how these concepts can be applied to BluePine Foods:


Bottlenecks are points in the process where the flow of operations slows down, causing delays and reducing the overall efficiency of the system. Identifying and addressing bottlenecks is essential for optimizing the production and delivery processes.

Potential Bottlenecks in BluePine Foods:

  1. Raw Material Procurement:
    • Delay in sourcing natural ingredients from the Himalayan regions due to seasonal variations or logistical issues.
    • Mitigation: Establish multiple supplier relationships and create a buffer stock of key ingredients.
  2. Production Capacity:
    • Limited production capacity during peak demand periods, leading to backlogs.
    • Mitigation: Invest in additional machinery or expand production facilities to scale up during high-demand periods.
  3. Freezing and Storage:
    • Insufficient cold storage space or inefficient freezing processes could lead to delays and compromised product quality.
    • Mitigation: Upgrade freezing technology and expand cold storage capacity.
  4. Logistics and Distribution:
    • Delays in transportation due to traffic, weather conditions, or logistical inefficiencies.
    • Mitigation: Use reliable logistics partners, optimize delivery routes, and implement a real-time tracking system.

Feedback Loops

Feedback loops are mechanisms through which a system self-regulates based on the outputs or outcomes it produces. They can be either positive (amplifying) or negative (balancing) and are essential for continuous improvement.

Feedback Loops in BluePine Foods:

  1. Customer Feedback:
    • Collecting feedback from HORECA clients and retail customers on product quality, taste, and delivery service.
    • Implementation: Regular surveys, feedback forms, and direct communication channels with customers.
  2. Quality Control Feedback:
    • Internal quality checks and audits to ensure products meet the company’s standards.
    • Implementation: Regular inspections, adherence to quality standards, and corrective actions for any deviations.
  3. Market Demand Analysis:
    • Monitoring sales data and market trends to adjust production and inventory levels.
    • Implementation: Use data analytics tools to track sales patterns and forecast demand accurately.
  4. Operational Efficiency Feedback:
    • Analyzing production and delivery metrics to identify inefficiencies and areas for improvement.
    • Implementation: Implement key performance indicators (KPIs) and regular review meetings to discuss performance and implement changes.

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What is BluePine Foods?

BluePine Foods is a food processing company specializing in frozen momos and other Himalayan cuisine.

What's the net worth of BluePine Foods?

At the time of the Shark Tank appearance, the founder valued Bluepine at Rs. 10 crore which later got mitigated to Rs. 4.68 crore after the deal with Sharks.

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