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Shark Tank India Episode 18: What Happened in the Show?


In episode 18, Four companies came on the show. First was Mommy’s Kitchen by Pratibha Kanoi, Second was India by Jayanti Bhattacharya and her sister, Third was Dandera Technology Private Limited by Kanav and Kshitji Bajaj and Fourth was Anthyesti by Shruti Reddy.

At the end of the episode, the shark lesson of the day was given by Peyush; he shared that if you want to be a good entrepreneur, learn to be open to take feedback, open to change, and do something.

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Mommy’s Kitchen:

Starting in 2020, Mummy’s Kitchen serves freshly baked thin crust, crispy, vegetarian pizza. Its specialty is that it stays crispy over 2 hours after its making. It got such a good response in its initial stage that it kept growing its business from Mumbai to Kolkata and Bangalore.

Shark Tank India Mommy's Kitchen
Mommy’s Kitchen

It has 6500 families tied with it, even Amitabh Bachan and his family are its consumers. It takes direct orders and charges 700 Rs for delivery. It earns 1.15 lakh revenue from all three units per annum. It is planning to join Swiggy and Zomato. It is a cloud kitchen model business.

Who were the founders of Mommy’s Kitchen?

Pratibha Kanoi is the founder of Mommy’s Kitchen. She was born in Burma and studied in Bangkok, where she got exposure to international cuisine. She loves cooking since her childhood and when she was married, her husband had gifted her a big oven in which she made a large size pizza for her family and it was liked by everyone. After that, her sons Vikas and Vishal saw it as a business opportunity and turned it into a business model.

Did Mommy’s Kitchen get a deal on Shark Tank?

Mommy’s Kitchen pitched for 90 lakhs in exchange for 3% equity, company valuation is 30 crore. During the pitch, Ashneer said that Domino’s is the dominant king of pizza and serves the exact taste in all its franchises.

So, he asked them whether they want to focus on artisanal pizzas or follow QSR to which Vikas said that they wanted to open it on a Pan level in India. But as it had no tie-up with Zomato or Swiggy even after following cloud kitchen, it made all the sharks a bit disinterested from the pitch. Aman and Ashneer went out for the same reason.

During the pitch, Anupam shared that he is allergic to deli due to which, he cannot eat pizza but he really loves to. Anupam felt the same as all other sharks that the product was great but was not okay with the distribution channel and moved out. Peyush suggested they should invest and expand a bit after which they could give a call of investment at Shark Tank and Namita also went out for the same reasons.


Hemp means Bhang in India and it is in Indian culture and traditions for 1000 plus years. It boosts the energy level, thus it is a superfood and used as a base product in its innovation. It was founded in 2019. It manufactures nutrition Hemp products. Is it legal to sell in the market? Don’t worry.

Shark Tank India India

Hemp was called food by fssai on 22 November 2021. As it was illegal and people also feel scared to buy it directly, it got a very slow start on Amazon, Flipkart, and other platforms where people are not accepting it. It has a total of 12 SKUs. It also manufactures Dog and Cat products. It is rich in protein, fibers, and Amino acids.

Who were the founders of India

Jayanti Bhattacharya and her sister are the founders of it. She is from Banglore. She shared that her small sister in 2017 was not able to carry a small load, also not even able to bend. They tried all the treatments but everything went in vain, but Hemp worked for her and she is absolutely good. After this incident, the thought of India came to her mind.

Did India get a deal on Shark Tank?

Jayanti Bhattacharya came on the show Shark Tank India with a product that made all the sharks question whether it is legal or not. Aman asked it two to three times during the pitch. She had a  pitch of 50 lakhs for 4% equity, company valuation is 12.5 crore. Sharks tasted the Hemp brownies which were quite bitter in taste.

Peyush liked the product and its concept but he didn’t find it investable and went out. Anupam asked her that being so early, why she was trying to launch so many products and went out for that reason. Aman said that he had an offer for her, but the pitch completely turned when Ashneer shared his review that he didn’t find it scalable and it’s more like a hobby turning into a business and went out to which Jayanti asked if he was saying that because she is a woman which made all the other sharks shocked as to why she said that.

Namita said that it is a platform for everyone and supported Jayanti by saying that she was just clearing her doubt. Aman also moved out but Namita gave an offer of 20 lakhs for 10% equity and the remaining 30 lakhs for a 12% interest rate as it is a pre-revenue company.

Jayanti took a moment and asked her to do it for complete debt. Namita said the offer is non – negotiable, Jayanti said she couldn’t take the deal and went out but Ranvijay, the show host, revealed that Flipkart is ready to share with her a platform, which made Jayanti’s day.

Dandera Technology Private Limited:

A technology-based auto manufacturing company but its main business is it enriches people’s lives. It has its own new products in the market named OTUA in logistics, which does modular performances like a food truck, for passengers and logistics.

Shark Tank India Dandera Technology
Dandera Technology

OTUA is the first prototype of 3 wheeler and is made especially for Electric Drive Train and with the help of Anti – IIT technology. It is encouraging the Make in India model. It has focused especially on ergonomics and its visibility in all directions. It ranges 165 km and can carry 1 ton of material. It gives a uniform performance on all types of road conditions. It also has a modular setting.

See also  Shark Tank India Episode 2: What Happened in the Show?

Who were the founders of Dandera Technology Private Limited?

Kanav Manchanda and Kshitiji Bajaj are childhood friends and know each other for the last 25 years. Kanav is interested in automotive and after his graduation, he did auto-designing for 4 years and gave 16 years in the same industry whereas Kshitji Bajaj is a businessman and has been in the hospitality business for 2 years and from the last 3. 5 years, he is in Dandera.

Did Dandera Technology get a deal on Shark Tank?

OTUA is the exact opposite of the word AUTO which came on Shark Tank to change its prototype into a moving vehicle. Kanav and Bajaj pitched for 1 core in exchange for 1% equity, company valuation 100 crores. Both of them have invested 70 lakhs till now and had just signed a contract with a company in Gurgaon for 30 crores in exchange for 49% of the company.

Currently, they hold only 49% of the company and 2 % is in the hand of Incubator which shocked all the sharks. Anupam asked why they had given 49% to which Bajaj said that it was not easy to handle a big empire with a single hand and as they wanted to start an OEM. Anupam said that they made a suicidal business.

Aman asked why they were on Shark Tank. Kanav said that they were there in need of expertise. Peyush asked them what was unique in them to which he replied that everything can be copied in the market but they could stay one step forward with the help of continuous innovation. Namita said that she didn’t agree to their point as Bajaj is continuously improving to which Kanav said that he had worked with them also and they followed a legacy business and all the other shakers were with start-ups.

Peyush said that the company is good, also exciting but he found the equity issues due to multiple shareholders and went out. Aman also went out for the same reason. Anupam said that Ev is a great addition but he was also not much impressed with the equity and went out.

Ashneer took a chance and gave them an offer of 1 crore for 5% equity and said that he would give them 30 crores but wanted them to cut the deal from the other shareholders to which they gave a counteroffer of 1 crore on the line of debit for 5 to 6% interest rate along with 1% equity to which Ashneer said that he wouldn’t even search for checkbook at this amount of interest rate and gave them an offer of 1 lakhs for 1% equity and remaining 99 lakhs at 12% interest rate. They accepted the deal and took their check.

Anthyesti Funeral Services:

Anthyesti means the last rites in Sanskrit. It is a one-stop solution for all post-death-related rites like freezer boxes, horse vens in which the body is carried to the cremation ground. In the last six years, they have done around 5000 funerals. It is present in 25 cities and 7 different countries.

Shark Tank India Anthyesti Funeral Services
Anthyesti Funeral Services

The founder has the vision to make Anthyesti a household name. It is working purely on the aggregate model. Last year, they earned revenue of 1.16 crore. They started it with 12 lakhs, then 22.5 lakhs to 55 lakhs, and now 1.16 crore. They have a gross margin of 50% and a net profit of 6%.

Who were the founders of Anthyesti Funeral Services?

Shruti Reddy, 36 years old, is the founder of Anthyesti Funeral Services. Why someone is interested in this field and is it even profitable? Shruti shared that she had experienced that if such a thing happens, then it is very difficult for a family to do the arrangements.

India has a population of 1.2 billion and has a 9% death rate. If she considers only 25% of urban areas, then also it touches a one-billion-dollar business.

Did Anthyesti Funeral Services get a deal on Shark Tank?

Shruti came on Shark Tank in episode 18, season 1 seeking an amount of 50 lakhs for 2.5 equity in the business, company valuation is around 20 crore. She shared the details about her business model and its working.

Peyush said that she is the strongest pitcher till now on Shark Tank and suggested she do more work so she could take her gross margin from 50% to 70% so she would get 25% of the net profit and moved out. Aman also moved out for the same reason but suggested she change the name to something simple so people can remember the name. Anupam said that he didn’t see it as a problem and went out.

Ashneer said that he didn’t want to make money from someone’s death. He told Shruti that she is smart and should try herself in some other field. He also said that she was dressed like “Yumraj khud aaye hain” and went out of the deal.

Namita said that she was not comfortable with this personally and went out. No deal was made on the show.

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Which companies presented in Episode 18?

In episode 18, Four companies came on the show. First was Mommy’s Kitchen by Pratibha Kanoi, Second was India by Jayanti Bhattacharya and her sister, Third was Dandera Technology Private Limited by Kanav and Kshitji Bajaj and Fourth was Anthyesti by Shruti Reddy.

Who are the investors in Shark Tank India?

  • Ghazal Alagh – Co-founder and Cheif Mama of Mamaearth
  • Aman Gupta – Co-founder and CMO of BoAt
  • Vineeta Singh – CEO & Co-founder of SUGAR Cosmetics
  • Ashneer Grover, Founder, and MD of BharatPe
  • Peeyush Bansal – Founder & CEO of
  • Namita Thapar – ED of Emcure Pharmaceuticals
  • Anupam Mittal – Founder and CEO of

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