Looking for a solution to keep your paint job looking clean and professional? Meet Touch Up Cup, the innovative product that wowed the Sharks on ABC’s Shark Tank.
With its patented design, Touch Up Cup allows you to store and easily access touch-up paint for all your painting needs. No more messy paint cans or wasted paint – Touch Up Cup is the ultimate solution for DIYers, painters, and professionals alike. Join us as we explore the story behind Touch Up Cup and discover how this game-changing product is revolutionizing the way we approach painting.
The Touch-up cup is one such extraordinary product that will keep your paint safe for up to 10 years. This new-fangled product will solve all your paint storage problems.
So, it’s basically a polypropylene cup that holds paint and has a stainless-steel spring that eliminates rusting and clumps, when shaken as the company’s tagline, says, “Just shake n’ paint baby!”. The product is perfect for all painting processes be it indoor or outdoor projects using the touch-up cup for painting will speed up the process and make your painting process more convenient.
Touch-up Cup at a glance:
- Polypropylene cup that solves paint storage problem.
- Founder: Carson Grill and Jason Grill
- Asked For $150,000 for 10% at a $1.5 million valuation on Shark Tank.
- Received $150,000 for 17.5% from Blake Mycoskie.
- Currently in business.
Index:
Who founded Touch Up Cup?
The product was introduced by an eighth-grade Kidpreneur, Carson Grill who is the co-founder and CEO of the company along with his father, Jason Grill (co-founder), they are from Cincinnati, Ohio and they both are 50-50 partners in the company.
They started the company in 2016 for this home care product and they named their company, DZ Innovations Inc. Carson came up with the idea when he was just 13 years old, and with help and support from his father, they made it into a full-fledged business venture.
Did Touch Up Cup get a deal on Shark Tank?
The teen is a huge fan of the show and he along with his father made this product and was majorly inspired by the show and saw all the episodes in order to be completely ready for presenting the product in front of the Sharks. The company is operated from their hometown and further packaging and picking are done from Nashville, US.
The company was 70% online and 30% retail with the cost per unit being $0.99 and sold retail for $3.99 to $4.99. This 15-year-old kid holds 4 patents in total including a utility patent with the touch-up cup and three other design patents for Fresh Line Keepers (muffin, bagel, and doughnut fresh) which are ergonomically designed (Something that is designed to work smoothly with the human body) containers that keep the food fresh 3-4 fresher than conventional packaging mostly perishable food products.
Fresh line keepers were also pitched in the show and are gaining the interest of major grocery store clients and the Grills even mentioned that they are trying to do some private-label deals with some large donut franchise-type restaurants to promote and expand the product.
The father-son duo went to the show seeking an investment of $150,000 in exchange for 10% equity instead they left with a deal with guest Shark, TOMS shoe founder Blake Mycoskie: $150,000 for 17.5 percent. Blake was really impressed with the product and wanted to help make it grow.
Net worth and Revenue of Touch Up Cup:
The touch-up cup was valued at $850,000 at the time of the Shark Tank pitch. As per the founder, they are up to reach $ 2 million in sales in 2021.
Apart from their main product Touch up cup introduces other products like Bagel fresh containers, Donut Fresh Containers, Anti-Slip Drop Cloth, and Muffin Fresh containers.
The company has released a new version of the Touch Up Cup, the Touch Up Cup Pro, which features a larger capacity and additional color storage options.
Touch Up Cup has also partnered with several paint manufacturers, including Benjamin Moore and Sherwin-Williams, to offer custom colors that can be stored in their cups. This has made it easier for customers to get exact color matches and touch up their paint jobs with precision.
What Happened to Touch Up Cup After Shark Tank?
The product was loved by each and every user, the touch-up cup became conducive for painting and it continued to have a 5-star rating. The company was approached by major retailers and their sales after the show escalated. As per the sources, the Touch Up Cup website logged 40,000 visitors, which translated to about 5,000 new orders for the company.”
Furthermore, the average online sale size increased for the product from $15 to $25 and the YouTube clip with the Touch Up Cup segment is almost 2 million views since it was posted on Oct 17.
Touch Up Cup is already in 4,000 retail locations across the country and brought in about $220,000 in sales over the last two years. According to Carson, the company is on track to do $400,000 in sales in 2020. In December 2020, Jason Grill announced that they are working on a private label partnership with painter’s tape brand Frog Tape and also have a relationship with Do it hardware.
Touch Up Cup has also improved its packaging and has tweaked the shaker ball inside the cup, which helps mix the paint, to make it more effective. The products are also up for another national TV appearance, “Steals & Deals,” a segment of the TODAY show which will also attract more customers and orders.
The expedited success left the owners scrambling to fill the demand. The Grills said they have been getting calls from New Zealand and Australia as well and there are a lot of people who are getting keen to interview Carson, this kid has definitely left people awe-struck with his knowledge even the panel at Shark Tank was quite impressed with how 15-year-old kid used the jargon.
The product is doing well might just be an understatement their website is booming and orders are coming in from all over the world it is available even in local retail brands establishments such as Walmart and Home Depot etc.
Overall, the product is doing phenomenally, the sales are skyrocketing and the company is earning great profits. Carson is continuing to pitch the product alongside his school he even got an offer by Shark O’Leary that he would invest if Carson leaves school full time but he mentioned that he is just in 8th grade so that won’t be an option even after the school and age factor Carson has done a marvelous job.
The company is working on listings with many renowned brands now further promotion will help them expand even more. The company is still very new to the market and holds a monopoly since there is no other product like it in the market currently.
Also, as per the founder, they are up to reach $ 2 million in sales in 2021. The company has released a new version of the Touch Up Cup, the Touch Up Cup Pro, which features a larger capacity and additional color storage options.
Touch Up Cup has also partnered with several paint manufacturers, including Benjamin Moore and Sherwin-Williams, to offer custom colors that can be stored in their cups. This has made it easier for customers to get exact color matches and touch up their paint jobs with precision.
In addition to expanding their product offerings, Touch Up Cup has also gained recognition for their commitment to sustainability. The company has eliminated plastic packaging from their products and uses eco-friendly materials in their manufacturing process.
Overall, Touch Up Cup’s appearance on Shark Tank has helped the company gain exposure and establish itself as a leader in the paint touch-up industry. With their continued innovation and focus on sustainability, Touch Up Cup is well-positioned for success in the years to come.
How long does paint last in a Touch-Up Cup?
The length of time that paint lasts in a Touch Up Cup depends on several factors, such as the type of paint, storage conditions, and frequency of use. However, Touch Up Cup’s patented design is specifically created to keep paint fresh and ready for use for an extended period of time.
According to Touch Up Cup, their product can keep paint fresh for up to 10 years when stored in a cool, dry place with the lid tightly closed. It’s important to note that the longevity of the paint will depend on various factors, such as the age of the paint when it was initially stored in the cup and the conditions in which it was stored.
In general, it’s always a good idea to periodically check the paint in your Touch Up Cup to ensure it is still in good condition and hasn’t dried out or become contaminated. If the paint has become thick or discolored, it may be time to replace it with fresh paint.
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FAQs:
What is Touch Up Cup?
The Touch-up cup is one such extraordinary product that will keep your paint safe for up to 10 years. This new-fangled product will solve all your paint storage problems.
Who founded Touch Up Cup?
The product was introduced by an eighth-grade Kidpreneur, Carson Grill who is the co-founder and CEO of the company along with his father, Jason Grill (co-founder), they are from Cincinnati, Ohio and they both are 50-50 partners in the company.