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Beer Blizzard: What Happened After Shark Tank? [Updated]


Beer Blizzards are beer cooling discs that are made of plastic and are re-freezable. These discs are uniquely shaped to fit around the beer cans perfectly. Beer Blizzards are made of hydra-gel which freezes more quickly than water and stays frozen and cold for a longer period of time.

No one likes warm beer. People prefer drinking a cold beer in hot weather. But it becomes difficult to keep the beer cold in hot weather for a longer time. This inspired the founders to create Beer Blizzards. Beer Blizzards also sell a Beer Koozie which is a stubby beer holder made of fabric or foam sleeve. It thermally insulates the beer containers.

Beer Blizzard at a glance:

IDEABeer cooling discs that are made of plastic and are re-freezable
FOUNDERMike Robb And Tom Osborne
ASKED FOR$100,000 For 20%
ACCEPTED OFFER$100,000 For 25%
SHARKMark Cuban
WebsiteBeer Blizzard


Who are the Founders of Beer Blizzard?

Mike Robb and Tom Osborne founded Beer Blizzard. Mike Robb worked as a lawyer and Tom worked as a food safety executive. Both are from Pennsylvania and were friends for a longer time. They used to enjoy time away from their offices and drinking beer. But they always faced the problem of warm beer. That’s when they decided to invent something which will keep the beer cold for a longer time when the refrigerator is not available.

Beer Blizzards shark tank update
Mike Robb and Tom Osborne

Did Beer Blizzard get a deal on Shark Tank?

Mike and Tom appeared in Shark Tank episode no. 725. They were seeking $100,000 for 20% equity. The sharks were excited and were asking a lot of questions. Lori asked them if they have tested the product. On that, the founders said that they have CBA tested the product from an independent laboratory.

However, their utility and design patents were still pending. Lori asked them if they are interested in the soft drinks market as well. But the founders mentioned that this product is especially for Beer. Lori accepts their offer and offers them $100,000 for 20% equity. Robert Herjavec thought that this will be just a promotional product so he does not want to invest. Daymond John said he doesn’t have connections the pair will need to expand their business so he won’t be able to add any value.

That’s why he is also out. Mark Cuban offers them $100,000 for 25%. Even though Lori had offered them $100,000 for 20%, they go with Mark Cuban because Mike has a man-crush on Mark Cuban.

What happened to Beer Blizzards after Shark Tank?

Even though Mark Cuban had offered them $100,000 for 25% equity on the show the deal never closed. Mike said that a lot of share of their success goes to Shark Tank, they gained a lot of popularity after the Shark Tank episode.

Even without Cubans help, the pair was able to generate sales and try to get into NASCAR and Walmart. Beer Blizzard won a gold medal for their Technical design. After Shark Tank Beer Blizzard was a huge success. They started a Kickstarter campaign aiming to raise $5,000 to fund their 10,000 units. They reached their goal in just 3 days.

How Beer Blizzard makes money?

6 packs of Beer Blizzard cost $12.99 and 12 pack costs $19.99. Their every pack also has a Beer Koozie inside. In order to fund their 10,000 units, they started a Kickstarter campaign and wanted to raise $5,000. But they achieved their goal in just three days. They were able to generate $43,000 in 45 days. Their products were available on their official website.

How much is Beer Blizzard worth?

After the Shark Tank episode, with the help of campaigns, Beer Blizzard sold 11,000 units earning gross sales of $156,000 and $35,000 profit. After the Kickstarter campaign, they were able to raise $43,000. They sold 11,000 units and their gross sales were 156,000. They earned a net profit of $35,000.

Who are the Investors of Beer Blizzard?

Mark Cuban

Mark Cuban had made a deal with the founders of Beer Blizzard. Mark Cuban was going to invest $100,000 in exchange for 25% equity but the deal never closed due to some unknown reasons.

Dale Earnhardt Jr.

After the Shark Tank episode, the founders of Beer Blizzard were in talks with Dale Earnhardt Jr. who is a NASCAR superstar for a licensing deal. But that deal went flat too.

Who are the Competitors of Beer Blizzard?

There are many brands and companies in the market selling portable refrigerators. These fridges can be carried in cars and are smaller in size. Many brands like Ztoma have started selling cooling cups that keep the drinks cool in summer without refrigerators and are portable.

Is Beer Blizzard still in business?

The company in 2014 manages to earn a net profit of $35,000. Their products were being sold in Walmart, Seven Eleven, Target, and Bed Bath and Beyond. But their deal with Dale Earnhardt Jr. did not work out. In 2018, their website was closed and Beer Blizzards went out of Business. Social Media handles are also no longer active.

Interesting facts about Beer Blizzard:

  • Beer Blizzards aimed to generate $5,000 through a Kickstarter campaign but managed to earn $43,000 with the help of 2044 people
  • Beer Blizzard wanted to make a deal with Dale Earnhardt Jr. for a licensing deal that would allow them to use his name on the product, but sadly the deal did not work out.
  • Beer Blizzard was being sold in Target, Walmart, and Seven-Eleven. But after their deal with Dale Earnhardt Jr. went flat, they went out of business.

Beer Blizzard Social Links:

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What is Beer Blizzards?

Beer Blizzards are some beer cooling discs. These disks are made of plastic and are re-freezable. These discs are uniquely shaped to fit around the beer cans perfectly.

Who founded Beer Blizzards?

Mike Robb and Tom Osborne founded Beer Blizzard. Mike Robb worked as a lawyer and Tom worked as a food safety executive. Both are from Pennsylvania and were friends for a longer time.

  1. Cahmayomb

    Thank you very much for your interesting article.

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