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RootSuit: What Happened After Shark Tank? [Updated]

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Root suit is Spandex bodysuits. It is actually the original seller of Spandex bodysuits – they are the ones who started selling the bodysuits first.

These bodysuits can be worn during any party, or sports event. This product actually started encouraging people to show their fandom. People started experimenting and having fun with their fashion tastes.

That is why this product gained a lot of popularity. RootSuit started gaining popularity in 2010 when Shaquille O’Neal– an American Basketball player wore a 5xl Root Suit.

Root Suit at a glance:

EPISODE NOSeason 4 Episode 21
BUSINESS IDEAIt is a Spandex bodysuit.
FOUNDERColin Grussing
ASKED FOR$100,000 For 15% at a $666,000 valuation on Shark Tank.
ACCEPTED OFFERNo/None
SHARKNo Shark
BUSINESS STATUSOut Of Business
WEBSITERootSuit

Index:

Who are the Founders of Root Suit?

Colin Grussing founded Root Suit in the year 2008. He also founded and owns many start-up businesses. But he gained popularity after appearing on the show Shark Tank with his company Root Suit.

He has founded 52 Businesses where he planned to start new businesses each week for a year. Before 52 Businesses, he started BeGreenMan.com and worked on it for almost 6 years. He also owns NOLA Sidecars. Colin Grussing completed his Mechanical Engineering from Yale University.

Root Suit SHARK TANK UPDATE
Colin Grussing

How was the Root Suit Shark Tank pitch?

Collin Grussing appeared in Shark Tank episode 420. He was seeking $100,000 in exchange for 15% equity. He came along with a group of dancers, all wearing Root Suits. The main dancer was wearing a shark head. This made the pitch more interesting.

Robert Herjavek liked the product but said that competitors will slow the company down. So he said he is not ready to invest. Lori also gave the same reason and was not ready to invest. Kevin O’Leary was not happy with the offer. He said the investment amount is big but the equity percentage is less. So he also refused to invest.

Grussing wanted to take the deal further with Daymond John but Daymond John said he will invest $100,000 but wants 50% equity. After this offer, Grussing was unsure and took too long to decide.

Seeing he is taking too long to decide, Daymond John retracted the deal. Mark Cuban also did not want to invest. Leaving Root Suit without a deal. Root Suit failed to bag any deal.

What Happened To RootSuit After Shark Tank?

Root Suits are available in many types. But the main types are solid and patterned. The suits are made from 91% Polyester and 9% Spandex. Their cost depends on the type but their usual range starts from $35 to $40. Root Suits strictly focus on e-commerce. Big-Box retailers and Brick-and-mortar stores do not sell Root Suits. Colin sold the first suit on eBay for $400.

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Before Shark Tank, Root Suit was already successful and popular. Root Suit had generated sales of $525,000 and gross revenue of $140,000. They sold around 10,000 units in that year. Shaquille O’Neal wore a 5xl Root Suit which helped them gain more popularity and increased sales.

Root Suit has made a lot of progress since Shark Tank. There are many articles and literature written about Root Suits. While talking to Shark Tank Blog Colin revealed that Root Suit became automated and Colin had a lot of time in his hands. He was planning to work on some new projects.

He was planning to work on Nola Sidecars and Apocalypse Camp. he was also planning to work on a new project where he wanted to start a new business every week. He was also interested in starting a new podcast, a blog, or a book.

Competitor of Root Suit:

Root Suits was popular which led to many imitators popping up. It affects the brand in both positive and negative ways. They helped Root Suit in gaining more popularity and in the expansion of the brand but affected their sales as well.

RootSuit net worth:

At the time of the shark tank appearance, RootSuit was valued at around $666,000. The company generated gross revenue of $140,000 even before it appeared on Shark Tank. Root Suit was popular which helped them in sales. They sold over 10,000 units in the initial years and generated revenue of $525,000.

Interesting facts:

  • Grussing got the idea of starting Root Suit when he wanted to gift a green bodysuit that he saw on TV to his friend but he could not find any.
  • Mark Cuban was already familiar with the product. He said his 18-year-old son wears similar suits to nightclubs.
  • When Colin and his friends wore Root Suits for the first time in the French Quarter in New Orleans, the crowd went crazy. Which led to them selling their first suit on eBay for $400.

Don’t forget to view Root Suit Dance 🙂

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What is Root Suit?

Root suit is Spandex bodysuits. Root Suit is actually the original seller of Spandex bodysuits – they are the ones who started selling the bodysuits first. These bodysuits can be worn during any party, or sports event.

Who founded Root Suit?

Colin Grussing founded Root Suit in the year 2008. He also founded and owns many start-up businesses. But he gained popularity after appearing on the show Shark Tank with his company Root Suit.

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