Cakes Body Shark Tank Update

Twin sisters Casey Sarai and Taylor Capuano walked into the Shark Tank (Season 15, Episode 9) and made waves with their innovative product, Cakes Body—reusable, medical-grade silicone nipple covers designed to grip the skin using body heat. They pitched a $300,000 investment for 5% equity, aiming to transform their growing single-product business into a recognizable brand solving everyday women’s problems.

The Birth of Cakes Body

Launched during the pandemic with just $5,000 in savings, the sisters turned fear of layoffs into a thriving business. Their clever marketing on TikTok sent sales soaring to $1 million in their first year—all without spending a dime on advertising. By 2023, they expected to hit $10 million in lifetime sales, thanks to their innovative approach and a strong online following.

Cakes Body offers nipple covers in three sizes (Itty Bitty, OG, and Cakes Plus) and three shades (honey, caramel, and cocoa), priced at $30 per pair. Unlike adhesive-based solutions, their product is gentle on the skin, reusable, and seamless under clothing—perfect for women seeking a comfortable, irritation-free alternative.


Sharks Bite, but Who Stays?

The sisters impressed the Sharks with strong numbers:

  • $1.5 million in sales (5 months of 2023)
  • 35% net profit margins
  • $8 landed cost with a retail price of $30

Emma Grede offered $300,000 for 10% equity, citing her experience in the space, while Kevin O’Leary’s royalty-based deal was swiftly declined. Ultimately, the sisters accepted Emma’s offer, seeking her guidance to expand into retail and grow Cakes Body into a household name.

See also  What Happened to Reviver after Shark Tank?

What’s Next for Cakes Body?

Post-Shark Tank, the company continues to dominate. By the end of 2023, they hit $10 million in sales and are on track to reach $50 million in 2024! They’ve even launched complementary products, like a specially designed bralette and clothing, further expanding their lineup.

Casey and Taylor have proven that ingenuity, persistence, and a bit of TikTok magic can turn a simple idea into a multimillion-dollar success.

Want to read about more inspiring Shark Tank success stories? Stay tuned to BizzBucket!

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