A few years before the lockdown, there was a trend that had taken the world by storm after fidget spinners came in around 2017.
Yes, I’m talking about fidget toys, in their various shapes and sizes, that we use in order to burn excess energy while still maintaining focus while working or just to lose the muscle strain after a day’s work.
But now let’s see about a man and his company that was riding this big wave, and making the world a bit more fidgety, but a bit better at the same time!
Fidgetland at a glance:
| Business idea | Fidget toys to improve focus. |
| Founder | Jason Burns |
| Asked for | $50,000 for 10% |
| Accepted deal | $50,000 for 20% |
| Sharks | Barbara Corcoran |
| Business status | In business |
| Episode | Season 9, Episode 6 |
| Website | Fidgetland |
| Buy on Amazon | Buy Now! |
Index:
What is Fidgetland?
Fidgetland is a company that specializes in creating unique and stylish fidget toys designed to help individuals alleviate stress, improve focus, and increase productivity.
Founder Story:
Jason Burns, a.k.a, the Fidget Man, is from Calabasas, California, and was diagnosed with severe A.D.D when he was in the 11th grade, but thanks to his pediatrician helping him, he was able to concentrate and study better.
Later, He passed out of Arizona State University and worked in entertainment production for 20 years. During then, he wanted a solution for his fidgeting habits, and in his garage, he found a bike chain and key rings, that helped him create his prototype for a new fidget toy.
He made his first fidget in 2007, and then made more of his product and give it to his friends while also selling on eBay. Everyone loved it and then he quit his job to start his company, Fidgetland and earned the name, the Fidget Man.
Did Fidgetland get a deal on Shark Tank?
The pitch begins when the founder of the company, Jason Burns, introduces himself by calling himself the Fidget man from Fidget Land. He is asking for $50,000 in exchange for 10% of his company.
He then starts explaining his condition of A.D.D and talks about how he and others are full of energy and have a hard time focusing, which leads to them having strange habits, like pen-clicking., to make their brains focus, sometimes to the discomfort of their peers.
He now says that his solution is a range of fidget toys that help people focus and burn excess energy, but are more discreet, i.e., not causing disturbances to others as he shows that he has had one in his hand the whole time.
He talks about how it helps people with diagnosed/undiagnosed problems to concentrate better, and then he gives a few of them to the sharks. He shows them that there is no wrong way to use the toy and it fits right into their hands and then Barbara asks how he came up with the idea, so he recounts his life and how he used a bike chain and some key rings to make it.
Kevin asks about his sales and he says that he has sold around 50k units, around $500,000, and plans to sell more than that in units that year. He also talks about how he grew from passing his product to friends and selling eBay to opening his own full-time company centered around it. The price ranges around $8-$15 with production costs around $1.35- $2.69, with around an 80% profit margin.
Robert asks how sales are distributed and Jason says that 85% of his sales are online, which he had made $88k from in the first year, and then up to $371k in total sales, even with a lot of competitors and a stiff competition from other companies that had copied his product.
Robert decides to invest $50k for 15%, but then Barbara steps in and tells Jason about her and her children’s dyslexia and appreciates products that help in learning problems and says that she is the right partner while offering $ 50k but for 20%, which after some more conversation, Jason agrees.
What happened to Fidgetland after Shark Tank?
After shark tank, where Barbara Corcoran closed the deal for $50k for a 20% stake, Jason then claimed to have sold, around 20,000 units, according to shark tank update, November 2017, and had sales of around $580,000 in the first 3 months with help from his new partner, which he said was more than he had earned in the last decade.
Fidget toys had taken over the planet at the time and dominated as the Most widely sold toy worldwide, even after the trend faded in 2019, which helped this company with a lot of publicity.
Product details:
- Metallic fidget toys that fit right into your hands and you can use them any way you want.
- Prices range from $8 – $15, depending on the type of fidget toy.
- Can Contact through email at, email@fidgetland.com.
- based out of Los Angeles, California.
Competitors of Fidgetland
- Dorbooks inc.
- Bright stars reading club
- The Brain Zone
- LiterayTA Inc
What is the net worth of Fidgetland?
The net worth of Fidgetland when they aired on shark tank was $250,000 and the total sales of this company were $371,000, now their sales are around $1 million per year but we do not know the current net worth of the company.
Is Fidgetland still in business?
Yes, this company is still in business, and along with the fidget toys, Jason’s wife Stephanie is now in charge of selling arrow jewelry on their website. This company had totally used the fidget toy craze to their advantage in the best way possible.
Jason’s strategy along with his business partner Barbara is to make consumers more aware of Fidgetland and make it more prominent in the huge market, boosting sales for the company even higher, and this will take some heavy lifting on their side.
They also plan to reach out to colleges, schools, and other educational institutions for telling them about using their product in order to help kids improve their concentration.
Fidgetland Social Links:
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FAQs:
What is Fidgetland?
Fidgetland is a Fidget toy to improve focus. Fidgetland is a company that specializes in creating unique and stylish fidget toys designed to help individuals alleviate stress, improve focus, and increase productivity.
Who founded Fidgetland?
Jason Burns, a.k.a, the Fidget Man, is from Calabasas, California, and was diagnosed with severe A.D.D when he was in the 11th grade, but thanks to his pediatrician helping him, he was able to concentrate and study better.