Ladies? Have you ever had to rummage through a number of bins to find the perfect pair of underwear, that doesn’t make you feel uncomfortable with every use? Well to make your personal care our priority, we present to you Bootay Bag- the first-ever subscription-based website that sells underwear as per your like, design, and type. The pair of underwear is delivered to your doorstep and all you must do is pay $10 for the whole process.
This company has its own website and lots of fan following on Instagram. The company is the venture of a female entrepreneur whose name is Elly Gohen. She started the business in 2016. She now has over $15 million in sales up to date which is out of this world.
Bootay bags at a glance:
| Business idea | Underwear is delivered to your doorstep with a subscription-based model. |
| Founder | Elly Gheno |
| Asked for | $500,000 for 5% |
| Accepted deal | $500,000 for 10% |
| Sharks | Kendra Scott |
| Business status | In business |
| Episode | Season 12 Episode 2 |
| Website | Bootay Bags |
Index:
Founder Story:
The story of Elly Gheno the founder was in and around the family. She started off as an employee under her mother who owned her very own salon. One day our founder went for shopping and found it took her a long time to find the perfect set of underwear.
There she got the idea for her very own website and shop that she started with just $300. Today the business has spread its grounds everywhere from all of the US to places in South and southeast India. She has made up to $15 million in just 4 years which is truly out of this world.
Did Bootay bags get a deal on Shark Tank?
The deal was well worth it and the support was significant. Let’s see who did Elly make a deal with? The lingerie expert entered Shark Tank seeking an investment of $500,000 for 5%. She starts by talking about the business her life history and sales. When the figures for sales come out all sharks get excited and want to talk about the business.
She then talks about the problems she is facing in her business-like problems related to lead time and manufacturing. Lead time lasts for 8 to 9 months and manufacturers are not flexible and they need to work better.
Kendra is the first one to offer $500,000 for 10%. Then immediately without hesitation Barbara steps in and offers $500,000 for 20%. They team up. Next Kevin offers 500,000 for 15%. Elly is not comfortable giving 20%. Kendra goes to her original offer, Elly accepts and the deal is done.
What happened to Bootay bags after Shark Tank?
After the Shark Tank appearance, the growth in the business is phenomenal all is going well still and the business is still going on. The annual valuation of the company is $5 million and the annual revenue is $10 million is awesome. The company has introduced new products for each month’s season and the almost are so popular that they sell out. All is well in the books of Elly the founder who feels proud of where her business stands today.
Product details:
- The product has a variety of colors and 4 types of designs
- The product is sold every month in different seasons.
- The website has a membership based on a subscription of one month.
- One product costs $15 to sell.
- The company is a charity that sends the money generated to the needy.
- This company has for women by women motto, meaning the company has employed women who work to make the products and sell them to women.
- The company uses Instagram photos and LinkedIn feed posts to increase marketing.
- The product is sent in a sealed bag with the message “Hello babe, I’m here.”
- The features of the product are as follows:
- Flexibility- The order you make can be swapped, skipped canceled, or more can be added at any time.
- Surprises to say goodbye- The products are shown to you as you are a member and you can see it for every month’s collection.
- Women for Women- As we ladies understand you, the company helps you understand the product then select and be flexible and affordable as a product.
- Fit guaranteed- The product fits perfectly every time making it a must-buy for your lingerie experience.
Competitors of Bootay bags:
The firm has many competitors like:
- Ellie
- Splendies
- Adore me
- Fabletics
- Savage X fenty
- Yoga club
- Wantable active edit
- Victoria’s secret
- Third love
- Bare neccesities
- Yandy
- Lively
- Cosabella
- Knix
- Natori
- Marlies Dekkers
What is the net worth of Bootay bags?
The company has seen phenomenal success and it is a feather to Elly’s cap as she has successfully made her company have a valuation of $ 5 million after help from shark Kendra Scott and Shark Tank. The company has an annual revenue of $10 million as of today.
Is Bootay bags still in business?
The company is still strong in business and all said and done Elly has truly got the best support for her business from Shark Tank. She has done remarkably well and hopes to grow the business even further.
Elly’s dream has come true and today she has stores and her website to showcase her product but that is not all she is designing lingerie for ladies and is manufacturing them in bulk. She has grown her business rapidly with very less investments from her own pocket.
Bootay Bags Social Links:
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FAQs:
What is Bootay Bags?
Bootay Bag- the first-ever subscription-based website that sells underwear as per your like, design, and type. The pair of underwear is delivered to your doorstep and all you must do is pay $10 for the whole process.
Who founded Bootay Bags?
The story of Elly Gheno the founder was in and around the family. She started off as an employee under her mother who owned her very own salon. One day our founder went for shopping and found it took her a long time to find the perfect set of underwear.