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What Happened to Super Coffee After Shark Tank?


Are you a health freak that cannot help and look at the calories in canned energy drinks all the time? Do you want to have an energy drink without harmful ingredients and with a lasting taste?

Then you are not alone and Sunniva Super Coffee brings to you an apt alternative to your energy drinks packed with the goodness of organic flavors and healthy ingredients.

Super Coffee, is a coffee that is completely made from organic ingredients. Super coffee is manufactured from Colombian coffee beans, along with the use of lactose-free protein and completely healthy fats extracted from coconut oil.

Super Coffee is a healthy and nutritious alternative to other market coffee and soft drinks. Super Coffee used to come as a refrigerated product during its initial stage but now they have non-refrigerated products too.

Super Coffee is available in more than 100 locations in the Northeast. Super Coffee serves coffee in four flavors- vanilla, cinnamon, mocha, and black.

Super Coffee at a Glance:-

Business IdeaHealthy Coffee made of organic ingredients
FoundersJake, Jordan, and Jim
Asked For$500,000 for 4.5% equity
Accepted DealNo Deal
SharksNo Sharks
Business statusIn Business
Episode NoSeason 9, Episode 22
Buy on AmazonBuy Now!


What is Sunniva Super Coffee?

Sunniva Super Coffee is a company that combines the health benefits of a cup of coffee with the boost of energy from energy drinks into a concoction that will surely please your taste buds.

It is made from healthier ingredients that provide you with the best of both worlds.

Their coffee is low in sugar and high in protein with organic ingredients like Plant Based protein, Coconut oil, and Organic coffee.

The coffee aims at canceling the harmful effects of prolonged consumption of energy drinks while providing a much better and healthier alternative.

Who is the founder of Super Coffee?

Jake, Jordan, and Jim are the founders of Super Coffee. Their name and work somehow sound similar to the Indian hit movie Amar, Akbar, and Anthony. This trio are real brothers and college football players.

Jordan was a coffee lover but didn’t like the coffee he used to get in the student union to which he started his own coffee drink in 2015 at his own Philadelphia University.

Jordan wanted his coffee drink to be energetic and healthy for his body so he just started mixing the coffee, milk powder, and amount of healthy coconut oil and created his own drink which later came as a brand in the market named Super Coffee.

Once he got the positive result of his experiment, his demand among his friends raised and he started selling with the help of his brothers Jake and Jim that’s how Super Coffee was founded and gradually launched in the market.  The trio is taking their family’s healthy diet routine ahead.

Did  Super Coffee get a deal on Shark Tank?

The trio of Jake, Jordan, and Jim came on the show in search of an investment of  $ 500,000 for 4.5 % equity of their business.

See also  Locker Board: What Happened After Shark Tank? [Updated]

After tasting the sample, the conversation took place among the sharks and the trio about the sales number. After, Lori said that it was actually strong whereas Robert Herjavec didn’t like the taste and moved out of the pitch.

Barbara Corcoran didn’t like the aftertaste of it and went out. Lori and Mark went out due to high valuation demand. Rohan also didn’t like the taste and wasn’t satisfied by the sales numbers of $600,000 and went out. No deal was offered and the pitch got closed.

What happened to Super Coffee after Shark Tank?

Super Coffee didn’t get a deal on the show but still, the trio didn’t lose their hands even slightly as a result. In 2018, they came back with their product but with a new name Kitu Life which means ‘ key to Life’.

The same year they came again on Shark Tank and made a deal with Patrick Schwarzenegger, an investor. In 2019, they launched creamers and raised a fund of  $25 million from the venture.

In 2022, they made $55 million in sales. In the same year 2020, Baron Davis, an NBA star also invested in Super Coffee/ Kitu Life. A-Rod and J-Lo were also their investors later.

They hired Rosanna Godden as chief financial officer and had done a projection of $97 million in sales.

Ketu Life has a valuation of around $500 million. Each unit costs them around $1.05. They sold it to the wholesaler for $1.85 and $3.29 to the retailers.

Product Details:

  • The product contains 10 grams of protein and 4 grams of MCT oil apart from the caffeine in it.
  • It comes in four flavors: Vanilla, Cinnamon, Mocha, and Black.
  • The cost of each bottle is around $3-$4 depending on the flavor chosen.
  • The product comes both in refrigerated and non-refrigerated forms.
  • The company also offers creamers for your coffee.

Competitors of Super Coffee

Competition is a necessary aspect of the market. Few competitors of Super Coffee are:-

  • Starbucks biggest competitor as it cost $2.99 to the retailers.
  • Red Bull
  • Calidad Pascual
  • Yakult Indonesia

What is the net worth of Super Coffee?

Before and during the time Sunniva Super Coffee entered the Tank, the company was valued at around $11.11 million and it was also unable to grab a deal from the sharks.

Today, the company has become one of the largest sellers of bottled coffee energy drinks only next to Starbucks and Dunkin. It has clocked around $124 million in revenue as of 2022 and stands at a Net Worth of around $500 million. The company has also sealed a hefty investment at the same valuation.

Who are the main competitors of Sunniva Super Coffee?

The company is part of a very cluttered market that is dominated by a few big-shot companies. The prime competitors of the company are Starbucks, Dunkin Donuts, Red Bull, Yakult Indonesia, and so on. The company continues to be the third largest retailer after Starbucks and Dunkin.

Is Sunniva Super Coffee still in business?

Yes, the company is still in business and is in fact flourishing in it. The company has managed to increase its net worth to more than 40 times than when it first appeared on the show and continues to be the third largest seller in this field across the USA.

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What is Super Coffee?

Super Coffee, is a coffee that is completely made from organic ingredients. Super coffee is manufactured from Colombian coffee beans, along with the use of lactose-free protein and completely healthy fats extracted from coconut oil.

Who founded Super Coffee?

Jake, Jordan, and Jim are the founders of Super Coffee. This trio are real brothers and college football players.

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