While kids are fit and healthy and keep moving, they generally do not have bowel issues. But as you grow with your food habits and reduced exercise lifestyle you can start encountering problems while emptying your bowels.
Guess what came about to solve this genuine problem of senior citizens and even the young population – Squatty Potty. The Squatty Potty is a simple step platform stool that allows your feet to move upwards and direct your bowel movements to ease while using the toilet.
This invention of step stool Squatty Potty has helped many and is available in plastic and bamboo and comes in a variety of colors.
Squatty Potty at a glance:
| PRODUCT | Toilet Step Stool to ease you do your business |
| FOUNDER | Bobby Edwards & Judy Edwards |
| Investment PITCH | $350,000 For 5% |
| DEAL | $350,000 For 10% |
| SHARK | Lori Greiner |
| STATUS | In Business |
| WEBSITE | Squatty Potty |
Index:
Founders Story:
Bobby, Judy, and Bill Edwards are the trio that created the product Squatty Potty. Bobby was working as a designer and contractor, while his parents were already retired. With both retired parents and the obvious choice was to make Bobby the CEO of Squatty Potty.
The motivation to invent Squatty Potty came from a personal experience. Judy had issues of hemorrhoids and constipation, leading to difficulties. When in consultation with a doctor, she was told to try squatting.
Judy consulted her son, Bobby, about her problem. Bobby, with on his background in design, made a step stool. When Judy tested the stool, she pooped with ease. True to their experience they gifted these stools to the near and dear ones, who also benefited from this support.
Bobby then decided to open a website and started making the product in bulk. The company clocked 1 million sales in their maiden year itself. This was impressive as Squatty Potty was born inside the family garage.
Did Squatty Potty get a deal on Shark Tank?
Bobby and Judy Edwards went into the shark tank episode to seek an investment of $350,000 For 5% equity. Bobby started by explaining the introduction, benefits, profits, and finally the licenses he needs to bring into retail. The first offer Bobby and Judy got was $ 350,000 for 10% from Kevin O’ Leary. This offer was countered by Bobby at $ 700,000 for 10%. As Robert didn’t see the margins and the future in the product so he was out.
Lori jumped in by saying that she agreed with Kevin that the deal was worth more share in the company and gave an offer of $ 350,000 for 10%. He countered that as well saying $500,000 for 10%. Bobby and Judy finally decided to take Lori’s offer at $350,000 For 10% equity.
What Happened to Squatty Potty after Shark Tank?
After the Shark tank pitch was done, sales went exponential. Their sales in retail had a promising ground as Lori helped them to go to 11,000 stores of Bed bath and beyond stores. Judy and Bobby told the public that after the show of shark tank was aired, they got orders from 158,000 people.
Three months later the total sales were $12.3 million. They even made a video on YouTube that received 19 million views.
The product comes typically with a manufacturing cost of $4.50 and is sold at a price of $24.99 which is definitely a great margin business to have. Sales skyrocketing to $164 Million in 2021 and revenues reaching 43.5 million revenues. It’s a rocking business !!!
How much is Squatty Potty worth now?
At the time of the shark tank appearance, Squatty Potty was valued at around $3.5 million. The company’s initial funding was $15.7 million in 2017, post-Shark Tank’s success now has grown well and achieved sales of $164 million.
Competitor’s analysis:
- Squatty Potty 7″, By Squatty Potty Company, Price – $24.99 (Over 5 Million Sold).
- Bamboo Foldable Stool, 7 Inches, Natural Color, By DadyMart (Company), Price $33.99
- Plastic Toilet Stool, By Step and Go, Price – $ 13.86
- 7 Inches Bamboo Toilet Stool, By AmazerBath, Collapsible Potty Stool, Natural Color, Price $34.99.
Product Analysis:
The squatty potty has two main variants available that is in wood (bamboo) and in plastic. The purpose of this product is to increase the bowel movements of any person who has constipation or stomach-related issues.
Toilet folding stool which is made up of durable bamboo wood material is safe and avoids any stinky smell. There is no installation required and also has a collapsible design. Once can fold bamboo toilet stool outside directly and fold inside to save space in your bathroom.
Very low in maintenance as they are Easy-to-clean simply can be wiped with a damp cloth or washed with water, which sounds very convenient to handle.
Interesting facts:
- Comes in various sizes and the most preferred common size is – 7 inches bathroom stool and fits for normal 14-16 inches height toilets. The next on is 8.5 inches preferable for children and applies to 16-18 inches height toilets.
- Doctors have recommended this and endorsed it as a strong and durable product as well as family-friendly.
- Easy to clean and made of durable hard Polyurethane plastic.
- Overall dimensions: 21 x 13.25 x 9 Inches, Width: 12.5 inches; Weight: 250 lbs.
Was Squatty Potty successful?
Squatty Potty had a great head start in their sales growth by Amazon and hope to go into retail and have a firm ground their as well. We saw that Lori Greiner has helped their sales soar to new heights and gave them a way into retailing 11,000 stores of Bed bath. Squatty Potty has grown into a great roaring business now into a multi-million-dollar business.
Is Squatty Potty still in business?
Squatty Potty is proudly in “The Top Five Highest Earning Shark Tank Products of All-Time”. Invested by Shark Lori G and Squatty Potty has a great future ahead and is here to stay for a long time!!
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What is Squatty Potty?
The Squatty Potty is a simple step platform stool that allows your feet to move upwards and direct your bowel movements to ease while using the toilet.
Who founded Squatty Potty?
Bobby, Judy, and Bill Edwards are the trio that created the product Squatty Potty. Bobby was working as a designer and contractor, while his parents were already retired. With both retired parents and the obvious choice was to make Bobby the CEO of Squatty Potty.