In season 4 episode 6, Tania Patruno came with a drink full of power and energy with zero side effects.
Pro- NRG is a liquid form of an energy drink that has a novel flavor and is healthy and tasty filled with protein. It is free from substances like sugar, fat, caffeine, 1 gram carbohydrate, which is in a very low amount and includes 15% of protein, energy booster ingredients with the addition of Vitamin B12, which is one of the major requirements of the body.
Pro NRG is a workout beverage full of protein which we can usually have after a workout as it helps to keep you hydrated and to develop your muscles too.
Pro NRG at a glance:
| Founder | Tania Patruno |
| Product | Healthy energy drink |
| Investment Seeking | $250,000 For 15% equity |
| Final Deal | $250,000 For 30% equity |
| Shark | Daymond John |
| Business Status | In Business |
Index:
Who is the founder of Pro NRG?
Pro -NRG is the master plan and creative approach of Tania Patruno. She holds a Master’s degree in criminal justice from the University of Florida.
Tania loved to do exercises but her workout schedule was not much help to accomplish the internal requirements of her body. Tania gave a thought of making a product that will help her and society too and worked hard for that which finally resulted in form of an energy drink – Pro NRG.
She invested$750,000 dollar in the business to make it stand on its feet and did marketing all over, also accepted by 30,000 stores and earned a profit of $136,000 and all this magic happened within 3 months.
How was the Pro NRG Shark Tank pitch?
Tania Patruno came with the famous footballer Brandon Jacobs on Shark Tank, seeking an investment of $250,000 for 15% shares in her company.
Sharks were excited to know about the product as the required investment demand said the company had a high valuation. Brandon explained the story of creating Pro- NRG and Tania explained the pros of this protein shake as mentioned in the introduction part.
Tania told them why she needed an investment, as they were not able to fulfill the orders due to insufficiency in resources.
Other than Daymond John, 4 sharks were eliminated as it did not taste good to Robert, Barbara appreciated them but moved out, Kevin made them realize that distributors are earning quite enough profit than them as they sell to them for very low price whereas consumers pay approximately double to the retailers.
Kevin out himself, Mark also didn’t seem much interested in putting his money and went out. Daymond John was quite impressed and thought it could be able to maintain a constant growing position in the market and offered a deal of $250,000 in return for 30% of the equity in a deal with Badass Nutrition.
Tania didn’t have the choice and wanted an investment, to which she said yes, even though she knew that Daymond has cut the company valuation directly to half than it already was.
What happened to Pro NRG after Shark Tank?
After Shark Tank, Daymond, their investor, also assisted Tania at the national market with her distribution. In 2013, they also launched their product with the name Pro- NRG Protein Water.
It took $1.10 to produce a bottle of Pro NRG. They were trying to reduce the cost of manufacturing. They sold it for $1.80 to wholesalers.
Before Shark Tank, they earned a revenue of $126,000. The entrepreneurs made a claim of valuation around $1 million, which the Sharks considered absolutely absurd, looking at their profit margins.
Tania and Brandon’s appearance on Shark Tank made bore fruits because they worked in an association with Badass Nutrition and struck a distribution deal with Walgreens. Soon after, they were sued by Joshua Fenwick, co-creator of Pro NRG. They were freed from the suit in 2014 but they have totally disappeared from the market since then.
In July 2014, it was found that there were some unwanted transactions or inappropriate activity that had taken place due to which the company went bankrupt.
What’s the net worth of Pro NRG?
Pro- NRG is an energy drink filled with protein, vitamins,s and nutrition which are required for the body, a drink that is free of caffeine, sugar, 4% such less amount of carbohydrates attract the customers towards this product which creates revenue for the company.
They manufactured it for $1.10 and sold it to the distributors for $1.80, which is actually not very much as they provide it to the consumers for $3.30 ( approx ). Tania promised once they reach the target they have set, they will manage to reduce the production cost which will automatically save money for the company.
At the time of the shark tank appearance, You smell soap was valued at around $1 million.
Investors details of Pro NRG:
Daymond John is a famous American television personality, Businessman, Investor, Entrepreneur, author, and motivational speaker. Along with many start-up companies, he has also invested in Pro- NRG.
Tania came with a deal of $250,000 for 15% shares in the company to which Daymond cut down the company valuation as an investor and offered a deal of $250,000 for 30% along with Badass Nutrition‘s addition. They didn’t have any choice, so they made a deal with Daymond.
Competitors analysis of Pro NRG:
Few competitors of Pro- NRG are
- Monster
- Red Bull
- Hell
- Woke Up
- Rockstar
Currently, the business is itself out of the competition but still, no update has been done over the years as of 2021.
Interesting facts:
- Pro NRG boosts energy and builds muscles
- It is free from caffeine, sugar, and fat
- Pro NRG has only 4% of carbohydrate
- It has terrific taste
- It includes Vitamin B12 kicker
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What is Pro NRG?
Pro- NRG is a liquid form of an energy drink that has a novel flavor and is healthy and tasty filled with protein.
Is Pro NRG dead?
In July 2014, it was found that there were some unwanted transactions or inappropriate activity that had taken place due to which the company went bankrupt.