In general terms, Easy Treezy is a Christmas tree. But the trees are quite unique. The Christmas trees created by Easy Trezy are collapsible and comprise detachable cones. The cones can be stacked on top of each other to build a beautiful tree. The cones have lights and fake pine needles on the exterior and some also contain a few other decorative items. The trees range from $270 to $899.
The products by Easy Treezy are available on Amazon. After Easy Trezy first appeared on QVC, it sold out pretty quickly. Easy Treezy has a warehouse of 18,000 square feet. 18 full-time employees are working with Easy Trezy currently. Some beautiful decorations for Christmas, other occasions, or even generally for homes and offices are possible with these trees.
Easy Treezy at a Glance:-
| Idea | Easy Treezy: Artificial Christmas trees ( It can be called a Luxurious tree as it is too expensive) |
| Founders | Kurt Stange |
| Asked For | $400,000 for 10% equity |
| Accepted Deal | No deal |
| Sharks | No Sharks |
| Business status | In Business |
| Episode No. | Season 11, Episode 9 |
Index:
Who are the founders of Easy Treezy?
Kurt Stange is the founder of Easy Treezy. Stange had completed his graduation from the University of Miami and made his first start-up during his college days. After his graduation, Kurt started his old business and started a new business identified as Miami Christmas Lights. Miami Christmas was doing great but people asked him to add a tree he had in his house, to which Kurt came up with a new business brand called Easy Treezy.
Kurt came up with an idea but manufacturing the whole was not possible, so he navigated overseas and finally launched Easy Treezy Christmas Trees. When the product was launched, they successfully sold all the units on QVC and also employed 18 people as a full-timer for managing their warehouse.
Did Easy Treezy get a deal on Shark Tank?
Stange entered the show in season 11, episode 9, on the platform of a shark tank, seeking the shark’s expertise and money. Stange asked for an investment of $400,000 for 10% equity in exchange. Stange explained the whole idea and used the process of Easy Treezy. Stange gave samples to the sharks for a better understanding. Stange shared with his sales figures that he is doing amazing, with $2 million in sales annually with a 35% profit margin.
Sharks were disappointed by the price and the statement that Easy Treezy lost an $8 million order from Home Depot, which was a setback for Stange. Sharks were impressed by the concept and sales but still, no deal was made. Kevin O’Leary shared that he is already in with a company called Geek My Tree and therefore he can assure that no one is/will be going to pay such a huge amount for a tree and went out.
Mark Cuban said the key to business is digital marketing and there is zero possibility to assure the shelf life of Easy Treezy and went out. Barbara Corcoran was shocked by the $8 million order laid down and therefore went out. Lori Greiner also pointed to the price factor and left the pitch. Robert Herjavec said he’d love the business and its journey, but the question about the valuation was not fair, so he gave an offer of $400,000 for a 40% stake in the business. Kurt Stange gave a counteroffer of $400,000 for 20% equity in return.
Robert justified his deal in the name of his expertise and contacts. Kurt again made another counteroffer of $400,000 for 25% equity in exchange. Stange was trying to secure his equity but, Robert Herjavec didn’t change his mind. Kurt Stange rejected Robert’s offer and thanked him for giving him one. Kurt went off the show with no deal in favor of Easy Treezy.
What happened to Easy Treezyafter the Shark Tank Show?
On the show, no deal was offered and the sharks also seemed to be very disappointed by Easy Treezy. After the show, the same humiliation turned out to be in the favor of Easy Treezy for a while. Once the show aired, Easy Trezy got much bigger than before. Kurt came on the show with the hope that his shark tank appearance could help him with selling all his inventory left.
During the pitch, Kurt came up with a valuation of $4,000,000 and the sharks didn’t feel it right. After the show, Easy Treezy got placed in major stores like Target, Bed Bath and Beyond, and Walmart too. Easy Treezy prices range from $279- $899, but it varies for each retailer. Christmas trees by Easy Trezy are available in two sizes; 5.5 feet and 7.5 feet. Kurt claims that preparing a tree by Easy Trezy takes less time than eating a cookie.
Easy Treezy made a few additions to products on its website, like storage bags, decoration kits, wreaths, garlands, etc. As of 2021, they are in business with annual revenue of $1 million.
Competitors of Easy Treezy are:-
- Decorating Elves
- Holiday Lights
- Stats Flora
- Merry Stockings
- Mobile Illumination
- Lake Normal Pest control
What is the net worth of Easy Treezy?
The valuation during the show was $4,000,000, which sounded crazy to the sharks. The net worth of Easy Treezy in 2021 was $1 million. As of 2022, the estimated net worth is $1.4 million.
Is Easy Treezy still in business?
Easy Treezy is still in operation. After getting no deal from sharks, Kurt managed to run Easy Treezy and worked on his dream. Easy Treezy has various additions in product lines like; storage toys, decoration kits, garlands, and wreaths. As of 2022, Easy Trezy is doing good and is available well in major stores like Walmart, Target, and Bed Bath and Beyond.
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FAQs:
What is Easy Treezy?
In general terms, Easy Treezy is a Christmas tree. But the trees are quite unique. The Christmas trees created by Easy Trezy are collapsible and comprise detachable cones. The cones can be stacked on top of each other to build a beautiful tree. The cones have lights and fake pine needles on the exterior and some also contain a few other decorative items. The trees range from $270 to $899.
Who founded Easy Treezy?
Kurt Stange is the founder of Easy Treezy. Stange had completed his graduation from the University of Miami and made his first start-up during his college days. After his graduation, Kurt started his old business and started a new business identified as Miami Christmas Lights.