Crooked Jaw Clothing: What Happened After Shark Tank? [Updated]

Crooked Jaw Clothing is an action sport, MMA (Mixed Martial Art), and streetwear apparel. The company was founded in 2005. The company is based in Craig French’s (the founder) hometown- Long Island, New York.

The name Crooked Jaw is based on a broken jaw injury Craig (founder) had a few years back while he was playing lacrosse in his college.

Crooked Jaw Clothing at a glance:

• Action sport, MMA (Mixed Martial Art), and streetwear apparel.
• Founder: Craig French
• Asked For $200,000 for 20% at $1 million valuations on Shark Tank.
• Currently out of business.

Index:

Who is the Founder of Crooked Jaw Clothing?

Craig French founded Crooked Jaw Clothing in 2005. This name and brand are inspired by the jaw injury he had in college. He started working on it while he was still in college. He also started marketing it in local retail stores and through direct online sales.

Did Crooked Jaw Clothing get a deal on Shark Tank?

Craig French appeared in episode 2, season 1 of Shark Tank. He was accompanied by some models who were wearing his apparel. He was seeking $200,000 for 20% equity. The sharks were not disappointed but they were not amused either.

Daymond John was not impressed by sales. Robert Herjavec and Kevin Harrington were not impressed by sales. So they did not invest.

Daymond John’s empire also has similar roots. He said to French that you are nobody to everybody. So, Daymond John and Barbara Corcoran both refused to invest. Kevin O’Leary said that he can’t invest money because he cannot see how he will get his money back. So he refused to invest too.

Craig French gifted Kevin and Robert the T-shirts which they liked.

What’s the net worth of Crooked Jaw Clothing?

While pitching the products on Shark Tank, Craig said the implied valuation of the company is $1 million as he was seeking $200,000 for a 20% equity stake. In 2004, the company managed to sell 1,500 units. They made $5000 worth of sales.

The clothing line was available for sale in 10 mom-and-pop style skate shops in Long Island, New York. French believed that people’s growing interest in MMA would create a niche for his clothing brand. When he appeared on Shark Tank, he had already managed to sell 1,500 units.

What happened to Crooked Jaw Clothing after Shark Tank?

French was disappointed after the Shark Tank pitch. But his appearance on the show resulted in 500,000 visits to the Crooked Jaw Website. But that did not add much to the sales of the apparel. Resulting in the company going out of business in 2015.

Competitor Analysis:

Hurley:

Hurley Clothing is a multinational company that sells, develops, manufactures, designs, and markets swimming and surfing apparel. Till 2009, Hurley was a subsidiary of Nike.

Quiksilver

Quiksilver also sells top-quality surf and swimwear.

Is Crooked Jaw Clothing still in business?

There are no updates available on the company. The products are out of stock since 2015. So, it is safe to say that the company went out of business in 2015.

Interesting facts about Crooked Jaw Clothing:

• French had gone to one trade show, but he could not bag any orders.
• Their website shows currently under construction page.
• Craig French gifted sharks the T-shirts which they liked the most during the pitch.

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FAQs:

What is Crooked Jaw Clothing?

Crooked Jaw Clothing is an action sport, MMA (Mixed Martial Art), and streetwear apparel. The company was founded in 2005.

Who founded Crooked Jaw Clothing?

Craig French founded Crooked Jaw Clothing in 2005. This name and brand are inspired by the jaw injury he had in college. He started working on it while he was still in college. He also started marketing it in local retail stores and through direct online sales.