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Scrub Daddy Shark Tank Update


Looking for a scrubber that can tackle tough messes without damaging your surfaces? Meet Scrub Daddy, the smiling, high-tech sponge that became an instant sensation after appearing on “Shark Tank.”

Made of a patented, scratch-free material that adjusts to water temperature, Scrub Daddy can scrub away dirt and grime on everything from non-stick cookware to car rims. But that’s not all – it also rinses clean in seconds and lasts longer than traditional sponges, making it the ultimate kitchen and cleaning companion. Get ready to smile while you scrub with Scrub Daddy, the lovable and effective solution to all your cleaning needs!

Scrub Daddy is a cleaning tools company founded in 2012 by Aaron Krause who was a detailer by profession. It is best known for a sponge that it manufactures, also called Scrub Daddy, that is in the shape of a smiley face. The sponge is made of a polymer that changes texture. It becomes soft in hot water and hard in cold water.

Scrub Daddy at a glance:

EPISODE NOSeason 4 Episode 7
BUSINESS IDEAA smiley-face sponge that changes texture in different temperatures.
FOUNDERAaron Krause
ASKED FOR$100,000 For 10% at $1 million valuations on Shark Tank
ACCEPTED OFFER$200,000 For 20%
SHARKLori Greiner
WEBSITEScrub Daddy


How Scrub Daddy was started?

Aaron Krause’s story is one of the prominent beginnings, starting in the 90s with a small car-washing business that grew into a sizeable US-based company selling car buffing pads all over the world. Aaron Krause invented his own line of buffing and polishing pads after damaging the car while cleaning.

The company was acquired by 3M, an American multinational conglomerate corporation in August 2008. 3M did not purchase any of the sponges Krause had invented, leaving them back in his factory.

Five years later, Krause used the remaining sponges to clean his dishes and lawn furniture only when he came to discover the change of stiffness based on temperature. “They worked so unbelievably well I took one inside to wash the dishes.

It was then I realized the stiffeners in the foam changed with the temperature of the water, becoming soft in warm and hard in cold water” he stated in one of his interviews. Krause then figured that experience could be better used elsewhere and applied for season four of the American reality business show Shark Tank.

Did Shark Tank turn down Scrub Daddy?

In October 2012, on the Shark Tank episode, investor Lori Greiner also known as the “Queen of QVC” made a 20% equity stake deal with Krause for $200,000.

The very next day, Greiner and Krause sold out of 42,000 sponges in under seven minutes on the QVC television network. Greiner then helped Scrub Daddy to be sold in retail stores such as Bed, Bath & Beyond

What Happened to Scrub Daddy After Shark Tank?

In January 2017, Scrub Daddy’s total revenues surpassed $100 million it was the highest of any Shark Tank product. As of February 2020, the company has moved 10 million units for total sales of more than $50 million since the pitch.

Based on the company’s exceeding revenue model and business statistics, the company is valued at $209 million as of October 2019. Over the past three years, Scrub Daddy has brought in a total of $75 million in revenue, according to investor Lori Greiner.

In the future, the company has planned to manufacture and launch more products like screen cleaners, sponge Caddies, seasonal colors, and many more. They are also working towards presenting their products in every major US retailer including several internationally.

They are planning on expanding their headquarters. To do so, they purchased the adjacent building which in turn doubled their footprint to 80,000 sq. feet. To compare, the company first operated within 5,000 sq. ft.

Who are the Competitors of Scrub Daddy?

Scrub Daddy’s top 14 competitors are Scotch-Brite, Sosclorox, Clean Up, Vileda, American Cleaning Solutions, Clorox, Ecover, Shagun Cleaning’, Ecolab, Eastman Chemical Co, S.C. Johnson, ADM, Dolphin Mops, and Metro Time Industries.

Scrub Daddy’s revenue is ranked 5th among its top 10 competitors. The top 10 competitors average 8 billion. Scrub Daddy has 152 employees and is ranked 7th among its top 10 competitors.

See also  Beer Blizzard: What Happened After Shark Tank? [Updated]

How much is Scrub Daddy worth now?

At the time of the shark tank appearance, Scrub Daddy was valued at around $1 million. The company is valued at $209 million as of October 2019 and still growing.

The company has experienced tremendous success since appearing on “Shark Tank” in 2012, with sales exceeding $209 million and products being sold in major retailers across the United States and other countries. The Scrub Daddy brand has expanded to include various cleaning products, and the company continues to innovate and expand its offerings to meet consumer demand.

Scrub Daddy has become a great cleaning industry in America and is still extending its services in many parts of the world. On winding up let’s quickly grasp some of the interesting facts about the company.

Why is Scrub Daddy so expensive?

The pricing of Scrub Daddy, or any product for that matter, can be influenced by several factors:

  1. Material and Manufacturing Costs: Scrub Daddy is made from a patented polymer called FlexTexture, which changes texture based on water temperature. High-quality materials and innovative manufacturing processes can contribute to higher production costs.
  2. Innovation and Uniqueness: Scrub Daddy gained popularity for its unique features, such as the ability to adjust texture and its scratch-free cleaning capabilities. The innovation and uniqueness of a product can contribute to a higher price point.
  3. Brand Reputation: Over time, Scrub Daddy has built a strong brand reputation and has been featured on popular TV shows like Shark Tank. The perceived value associated with the brand can justify a higher price.
  4. Marketing and Packaging: Investment in marketing, packaging, and branding can contribute to the overall cost of the product. If a company invests heavily in promoting the product and creating an attractive package, these costs may be reflected in the product’s price.
  5. Retail Markup: The final retail price may include markups at various levels, including manufacturing, distribution, and retail. Retailers typically mark up the price to cover their expenses and make a profit.
  6. Demand and Supply: If there is a high demand for Scrub Daddy and limited supply, the company might set a higher price to capitalize on consumer interest.

It’s essential to consider these factors collectively to understand why a particular product, like Scrub Daddy, may have a relatively higher price compared to other similar items in the market.

Is Scrub Daddy the most successful on Shark Tank?

Scrub Daddy is indeed one of the most successful products to emerge from the “Shark Tank” show. It has achieved remarkable success both in terms of sales and brand recognition. The company, founded by Aaron Krause, secured a deal with Lori Greiner in Season 4 of “Shark Tank,” where she invested $200,000 for a 20% equity stake.

Scrub Daddy’s success is evident in its widespread availability in retail stores, continuous product expansion, and its status as a best-selling cleaning product. The company’s innovative approach to cleaning, the unique FlexTexture material, and its distinctive smiley face design have contributed to its popularity among consumers.

While Scrub Daddy is among the most successful products from “Shark Tank,” the show has produced several other successful businesses, and the level of success can vary based on different metrics such as revenue, market reach, and long-term sustainability. Other notable successes from “Shark Tank” include brands like the Ring doorbell, the Squatty Potty, and the Simply Fit Board, among others. Each of these success stories represents a unique entrepreneurial journey that benefited from the exposure and investment received on the show.

Interesting Facts about Scrub Daddy:

  • Using its unique shape, you can use Scrub Daddy’s smiling face to easily clean silverware or cups.
  • Unlike most sponges you’d find at your grocery store, the Scrub Daddy is odor-free and washes off clean, so you won’t have remnants of what you’ve cleaned all over it.
  • The cleaning process with Scrub Daddy is made simple by just adding a little amount of warm water and a super clean and gleaming product.
  • Scrub Daddy products are latex-free and BPA-free.
  • It is lab-tested that the products do not hold odor for up to 8 weeks under normal conditions.

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What is Scrub Daddy?

Scrub Daddy is a cleaning tools company founded in 2012 by Aaron Krause who was a detailer by profession. It is best known for a sponge that it manufactures, also called Scrub Daddy, that is in the shape of a smiley face.

How much is Scrub Daddy worth now?

As of 2012 at the time of their Shark Tank appearance, they were valued at around 1$ million. The company is valued at $209 million as of October 2019 and still growing.

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