If you are a constant user of the internet and Social Media, you might have noticed a certain “Keto Diet Pill” or “Keto Gummies” advertisement doing rounds and claiming to be backed by the Shark Tank judges, in the recent past.
So, is this advertisement a real deal or a hoax, we are about to find out just that.
Index:
What is the Keto Scam or ACV Keto Gummies?
The Keto Diet Pills scam or simply the Keto scam, surfaced when advertisements from a Facebook page called Purefit KETO captioned as “Purefit Keto Shark Tank Official Product” started going viral.
The ad was published on Aug 9, 2018, and since then several variations of this ad have been doing rounds on the internet. One of its most popular versions is the “ACV Keto Gummies”.
These false advertisements have garnered around 700,000 views since their release and are still up and about on various social media platforms.
These ads have promoted not one but various one-shot keto pill brands since the start of this scam. The fact that they claim their products to be backed by Shark Tank judges is the major reason for the popularity of these scam ads.
How does the scam work?
The Keto pill scam feeds on the increasing popularity of Shark Tank and the hype around the products appearing on the show, while also leveraging the sharp increase in popularity of instant weight loss techniques.
The youth have started switching to one-shot solutions to weight reduction instead of following a healthy lifestyle and the popularity of an alleged “Shark Tank Product” adds more plausibility to it.
Moreover, advertisements for Keto Gummies encourage greater sugar intake in the name of the keto diet and weight loss.
Further, the people who have little to no idea about the products that have actually entered Shark Tank, tend to believe these false claims easily without even verifying it.
Many Sharks such as Mark Cuban and Lori Greiner have also denied associations with any such product and have warned people against these advertisements.
What Started the Scam?
The scam was first prompted after a brand called Nui appeared on the show with its product, Keto Friendly cookies that skipped sugar but doubled down on saturated fats. The guest judge and sports icon Alex Rodriguez ended up losing $300,000 on the company.
Another company called Honest Keto Diet also entered the show and ended up with no investments. Both of these appearances started the domino effect of fake ads.
But, all the major Shark Tank judges have avoided any ties with companies involving Keto diets or any similar proclamations.
The problems due to these advertisements increased so much that the sharks themselves had to clear out their non-association with any keto brands on their official social media handles.
These fake circulars have even caught the eye of the Better Business Bureau, as their officials found out what fraudulent images were the ads using.
Why does the product not work?
Products like Keto Pills and ACV Gummies that have gained attention and popularity through fake ads use the trust that naive users have on the Shark Tank Show.
These products are advertised as a magic solution for weight loss, which is nothing but a hoax.
There is also no information on the ingredients that go into the making of these products, hence they are highly suspicious and unreliable.
The second reason is the unavailability of any official websites for these products and a missing portfolio supported only by false Shark tank backing claims. There are no refund policies and this can negatively impact your wallet.
Furthermore, these products endorse keto pills or gummies as the ultimate way of weight loss without any control over diet or daily routines, whereas even the idea of a Keto Diet involves eating a balanced diet and reducing the intake of sugar and other unhealthy foods.
This makes the products an outright scam. Products like ACV gummies increase the sugar intake instead of reducing it.
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FAQs:
What is Keto Diet?
The Keto Diet Pills scam or simply the Keto scam, surfaced when advertisements from a Facebook page called Purefit KETO captioned as “Purefit Keto Shark Tank Official Product” started going viral.
How is Keto Diet a Scam?
The Keto pill scam feeds on the increasing popularity of Shark Tank and the hype around the products appearing on the show, while also leveraging the sharp increase in popularity of instant weight loss techniques.
