Wired Waffles is a combination of energy drink and snacks that contains caffeine in it. It is Belgium-Styled Waffles which are made with a combination of waffles, energy drinks, and 200g of caffeine per 2.5 oz. of servings. By combining them owner tries to solve two problems one, you get a satisfactory snack for your hunger, and secondly, you get an instant boost of energy.
The taste of waffles is good enough and can be consumed in various parts of the day as breakfast, light lunch snacks, or dinner. These waffles are specially made for the persons who required an energetic start to their day along with some tasty snacks in their breakfast.
Wired Waffles at a glance
| Season | Season-4, Episode-5. |
| Business Idea | Energy-Waffles-Contains-Caffeine. |
| Founders | Roger Sullivan. |
| Asked For | $75,000 for 25% of equity. |
| Accepted Deal | No Deal. |
| Sharks | No Sharks. |
| Business Status | Out of Business. |
Index:
Founder Story:
Wired Waffles is founded and developed by a young entrepreneur ‘Roger Sullivan’ who was the owner of a coffee shop and merchandise business in various food products with his wife. They also did a job as Amway’s representative. After so many business ideas they decided to come into the waffles business and make some unique waffles that are tasty and energetic too.
They started experimenting with waffles with various other food items and finally invented their final product as Wired Waffles. After their trial and test with 10,000 units, they started selling them in the market in October-11. After a few months of their operations, they appear on Shark Tank.
Did Wired Waffles get a deal on Shark Tank?
Wired Waffles is introduced as a combination of energy drink and waffles along with caffeine in it ABC’s famous reality show Shark Tank in Season-4 and Episode-5, Owner Roger who is the founder of their product explains their product to Sharks and told them their benefits and uses and also, for whom it suits. They also give their samples to sharks and asked them to taste them and asked for an investment of $75,000 in exchange for 25% of their company.
Sharks love their taste and asked about their sales figures as they were selling them a month before the show and made over $1,000 in sales. He also claims that they have an existing purchase order of $100,000. Later Lori asked them how they prevent minors from not consuming it as it has a very high level of caffeine in it, Roger doesn’t respond satisfactorily to Lori’s question.
Sharks don’t find the product useful and they have no relevant business in it s they made only $1000 in sales which didn’t justify their business valuation up to $300,000, therefore all sharks backed themselves and they left without any deal.
What Happened to Wired Waffles after Shark Tank?
After the show they receive a huge demand for their product as an effect of the show, people want to taste their product. Later Roger receives a venture capital outside of the show from a private investor as a result of their broadcast. Later they makes some major changes as Sharks told them they also launched some more items in their product line.
Roger also met with various other food brokers to enhance their market and retail distribution to various other parts of the country but their product doesn’t perform well in the market as a result they have to Shut-Down their company in 2015 and they moved on to produce Eve’s Apple Pie Washington Moonshine, which is still in production and available in various Liquor shops. Later in the year 2021, they own a Real Estate Broker at “Reality One” in Marysville, Washington.
Competitors of Wired Waffles
Wired Waffles broadly come under the food and Beverages market but, they don’t consider fully as a food item or beverages item. Secondly, it is the mixture of energy drinks and waffles that don’t been on the market before therefore no competitors are found.
Net Worth of Wired Waffles
The Net-Worth of the company at the time of the Shark tank appearance is valued at $300,000. After the show, it is estimated that their valuation is increased up to 1.5 times till they Shut-Down their operations.
Is Wired Waffles still in Business?
No, the company is not in business as their idea is not been appreciated by the market also their product is a failure to them that leads to Shut-Down their operations in the year 2015.
Wired Waffles
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FAQs:
What is Wired Waffles?
Wired Waffles is a combination of energy drink and snacks that contains caffeine in it. It is Belgium-Styled Waffles which are made with a combination of waffles, energy drinks, and 200g of caffeine per 2.5 oz. of servings
Who founded Wired Waffles?
Wired Waffles is founded and developed by a young entrepreneur ‘Roger Sullivan’ who was the owner of a coffee shop and merchandise business in various food products with his wife. They also did a job as Amway’s representative.