Sonnet James is a line of designer dresses, specially designed for playful and stylish moms. Sonnet James manufactures dresses for moms that could be worn for playing with kids on the field. Sonnet James’ dresses are trendy and fashionable as well as comfortable enough to play in.
Sonnet James started with a Kickstarter campaign that raised $58,245 in August 2013. The dresses are designed and durable and can easily be worn to play with kids, friends, or family members. One Sonnet James dress can cost from $100 to $160. The added benefit to buying a dress from Sonnet James is that the brand provides a hassle-free try-on, three-day guarantee.
Sonnet James at a Glance:-
| Idea | Sonnet James:- Women’s Clothing brand. |
| Founders | Whitney Lundeen |
| Asked For | $350,000 for 25% equity |
| Accepted Deal | $350,000 for 25% equity |
| Sharks | Sara Blakely |
| Business status | In Business |
| Episode No. | Season 10, Episode 11 |
| Website | Sonnet James |
Index:
Who are the founders of Sonnet James?
Whitney Lundeen is the founder of Sonnet James. Lundeen is a designer and always wanted to wear the fancy dresses she dreamed of. Lundeen was a mother of two boys and she loved to play with them. Whitney didn’t wear her choice of clothes due to fear of getting them ruined while playing. Whiteny didn’t hold her wish for a long time and she decided to design an outfit for herself.
Whitney designed 12 different types of outfits which became a fashion clothing product line under the brand name Sonnet James. In August 2013, she raised funding of $58,245 through a successful Kickstarter campaign. Sonnet James designed and solved the fashion problem of women while playing with kids, doing arts and crafts, and doing various outdoor activities.
Did Sonnet James get a deal on the Shark Tank?
Whitney Lundeen, founder of Sonnet James came on the platform of shark tank, seeking an investment of $350,000 for a 25% equity in the business. Whitney started her pitch by explaining the business concept and handing out the samples to the sharks. Whitney shared that Sonnet James had made sales of $1.2 million last year.
When sharks asked about margin distribution, Whitney replied that Sonnet James has a margin of 75% but the rate of return is only 23%. Whitney shared her past history of how she got an addiction and faced abusive behavior in her teenage period. Kevin O’Leary had tears in his eyes after hearing that he appreciated her and said it was the best clothing pitch he had ever heard in the last 10 years.
Sara Blakely was also very impressed and she gave an offer of $350,000 for 25% equity in exchange. Sara gave the same offer Whitney had pitched for. Whitney immediately said yes and accepted Sara’s offer. All the other sharks were very happy for Whitney and wished her good luck. Kevin and the other sharks went off the pitch as Whiteny got what she asked for and what she deserved.
What happened to Sonnet James after the Shark Tank Show?
After the shark tank show, once the show aired, Sonnet James got huge traffic and popularity on the platform. After the shark tank show, there was good growth in the sales figures of businesses. During the pitch, they asked for a valuation of $1,400,000, and by the end of the pitch, Sara Blakeley offered the same valuation and the deal was made. As of 2019, the deal was not closed officially.
Sonnet James is a clothing brand that has various options to go with, like; Quincy, Jumper, Romper, Emma, Scarlet, Poly, etc. Paper bags and jumpsuits are the latest addition by Sonnet James. Among them, Paper bags, Jumpsuit, Quincy, and Emma are highlights of best sellers. Sonnet James costs under $148 to $240.
As of 2021, the deal was finally closed between Sara and Sonnet James. Sara turned out to be the luck of the charm for Sonnet James. Sara’s involvement improved the channel line and sales. As of 2022, they are working and will be adding some more products. Go grab a fab deal and enjoy various new looks by clicking on https://www.sonnetjames.com/collections/spring-flash-sale.
Competitors of Sonnet James are:-
- Canari Fashion
- LA Stylebook
- Hippie Culture Clothing
- Monsta Looks.
What is the net worth of Sonnet James?
The valuation on the show was 1,400,000 and Whitney got what she asked for from Sara Blakeley. The estimated net worth of Sonnet James is $6 million as of 2022.
Is Sonnet James still in business?
As of 2022, Sonnet James is still in business and they are doing great. The combination of Sara and Whitney improved the business’s shelf life to a great extent. There were various additions made by Sonnet James to their product line, like Paper Bags and Jumpsuit. More are ready to come. Bizz Bucket wishes them great luck and prosperity.
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FAQs:
What is Sonnet James?
Sonnet James is a line of designer dresses, specially designed for playful and stylish moms. Sonnet James manufactures dresses for moms that could be worn for playing with kids on the field. Sonnet James’ dresses are trendy and fashionable as well as comfortable enough to play in.
Who founded Sonnet James?
Whitney Lundeen is the founder of Sonnet James. Lundeen is a designer and always wanted to wear the fancy dresses she dreamed of. Lundeen was a mother of two boys and she loved to play with them. Whitney didn’t wear her choice of clothes due to fear of getting them ruined while playing.