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What Happened to Reviver after Shark Tank?


Reviver, a practical solution for eliminating odor from clothes or any other contact surfaces using the technology of dry deodorization is a go-to solution to all your bad-odor woes.

Whether it is your favorite dress, your go-to formal sandals, the interior of your beloved car, or the soft fur of your pet, Reviver has got you all covered with its magical wipes!!

Reviver at a Glance:-

IdeaOdor removing wipes
FoundersBen and Eric Kusin
Asked For$150,000 for 5%
Accepted Deal$150,000 for 15%
SharksLori Griener
Business statusIn Business
Episode No.Season 6, Episode 4
Buy on AmazonBuy Now!


What is Reviver?

Reviver is a “Breath Mint ” for your clothes. Reviver clothing swipes are a quick way of odor elimination from your clothes with just a few swipes.

The products inspired by mouth-odor mints are a fresh take on odor removal with ease.

The product is basically a reusable wipe that is impregnated with a patented chemical formulation and guarantees the removal of any type of odors.

These can be used not only for clothes but also for hair, shoes, and even the interior of automobiles.

Founder Story:

Reviver was founded in 2012 by Ben Kusin. The idea of the startup struck Ben in a rather unique way. He had a habit of smoking and wanted to get rid of the smoking odor from his clothes, he went to the supermarket for the same and saw gum and breath mints.

This is where the bulb in his head went off and he had his “Eureka Moment”. He thought, why not build a “Breath Mint” for my clothes?

He was funded for four years of his research and development process by his father Gary. He soon roped in his brother Eric as the president and COO of the company.

Later, his father joined the company as well. All three Kusin men had substantial business knowledge and background, Gary even had venture capital experience.

Did Reviver get a deal on Shark Tank?

Ben and Eric entered the Shark Tank, with their company Reviver, a product that claims to eliminate unwanted odors from your clothes.

They demanded $150k for 5% equity and then presented the purpose and working of their product.

The founders went on to discuss the financial statistics, stating that they made $500,000 in sales in the past year and were aiming for $4 million in the coming year.

They also state having a meeting with Wal-Mart in August, with the aim of entering the retail market with their stores. With the sales figures out, Sharks like Mark, Kevin, and Barbara leave the deal owing to lower sales.

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Shark Lori offers them a deal of $150,000 for 15% equity, while Robert offers them an even lower valuation with a deal of $150,000 for 10% equity.

Lori also pitches their potential appearance on QVC and her numerous connections. The founders ultimately decided to go with Lori’s offer and seal the deal with her.

What happened to Reviver after Shark Tank?

After the episode aired, Reviver saw a huge upsurge in their sales, courtesy of the after-effects of entering Shark Tank.

According to sources, the deal with Lori closed, which is clearly demonstrated by Ben and Eric’s regular appearance on QVC. The company introduced a line of wipes for dogs and cats as well.

After the success of their own venture, the brothers took to the reinvestment route by funding a Dallas-based restaurant called Malibu Poke, whose second branch opened up in Austria a year later.

Eric also took a partnership stake in MirMir in the year 2016. In the year 2019, both Ben and Lori took an exit from the company.

Ben started a new venture called VENN, a platform for live-streaming games, e-sports, etc.

The company is still in business and is going strong even without much social media engagement. As of 2023, the company has an estimated annual revenue of around $5 million.

Product Details:

  • The wipes can easily fit over the fingers, providing ease of use.
  • The product is also extremely flexible and portable, making it an on-the-go solution.
  • It is one of the very few dry deodorizing products on the market.
  • They also have a pet-friendly deodorizing wipe.
  • Reviver is a practical solution to a very common problem of today’s era.

What’s the net worth of Reviver?

The company entered with an ask of $150,000 in exchange for a 5% stake in the company, evaluating Reviver to $3 million.

Ben and Eric agreed to walk away with Lori’s deal, which was $150,000 for 15% equity, dropping the valuation down to $1 million.

Years after entering Shark Tank, the company is making great progress and has an estimated Net worth of around $5 million.

Who are the competitors of Reviver?

The major competitors of Reviver include:

  • k-space associates
  • Profitap
  • Kyp
  • Appmethod
  • Zabbix, and many more.

Is Reviver still in business?

Yes, Reviver is still in business. Even though both its major investor and prime founder have now exited the company, Reviver still continues to grow stronger and stronger with each passing year.

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What is Reviver?

Reviver clothing swipes are a quick way of odor elimination from your clothes with just a few swipes.

What's the net worth of Reviver?

The company entered with an ask of $150,000 in exchange for a 5% stake in the company, evaluating Reviver to $3 million. Reviver has an estimated Net worth of around $5 million.

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