Montikids is a subscription-based learning tool for pre-schoolers. It might sound pretty basic, but it isn’t. Montikids follows the Montessori method that many schools are using all over the world. The Montessori method focuses on teaching kids the basics that a pre-schooler needs to be taught but in a creative, playful, and fun way. Montikids aims to do the same.
Montikids provides toys for parents to teach their kids various things and also some video and written guides for parents on how to use those toys. The toys and other materials are sent every three months according to the child’s development level. There are eight levels in total and a subscription for one level costs $297. The subscription can be canceled anytime. The starting level for a kid to start learning through Montikids is as young as three months.
Montikids at a Glance:-
| Idea | Montikids:- Subscription-based application for learning things for the kids ( 0 – 3) Age. |
| Founders | Zahra Kassam |
| Asked For | $200,000 For 2.5% equity |
| Accepted Deal | $200,000 For 2.5% equity + $10 royalty per unit until $200,000 get recouped. |
| Sharks | Kevin O’Leary |
| Business status | In Business |
| Episode No. | Season 10, Episode 12 |
| Website | Montikids |
Index:
Who are the founders of Montikids?
Zahra Kassam was the founder of Montikids. When Zahra turned out to be a mom, all she wanted was to create a learning environment around them. When the responsibility of being a mother came to her shoulders, she realized that doing multiple jobs at a time is very difficult and hectic. Zahra said,” I know that, like her, others parents also wanted to develop their children’s skills. Zahra took this concern and created toys and various educational materials as teaching equipment.
The concept prepared by Zahra is based on the Montessori method. The Montessori method is a method of learning things in a less stressful way through the medium of various creativity and crafts. Zahra built an application that focuses on physical, linguistic, social, and emotional portions. Zahra also shared that the designers involved in the business are highly graduated and well knowledgeable about the Montessori method. Zahra Kassam is also recognized by large educational foundations in the field of childhood toys and skills development.
Did Montikids get a deal on Shark Tank?
Zahar Kassam entered the show seeking an investment of $200,000 for 2.5% equity in return. Daymond John was shocked by the pitch, he reconfirmed to Zahara about the valuation she pitched a minute ago. Zahra explained the whole business concept and replied to related questions. Lori Greiner asked about her USP ( unique selling proposition ) to which Zahra pointed the attention of sharks towards the educational aspect.
Mark was shocked when he heard that she had less than $550,000 and only $200,000 in their business bank account. Zahra shared that she had also raised funding of $2.8 million before. Robert Herjavec gave an offer of $200,000 for a 10% equity in the business in addition to his position on the board of directors. Kevin O’Leary jumped onto the pitch with his sharp offer of $200,000 for 2.5% equity along with a $10 royalty per unit until he recouped his investment amount.
After a moment, Kevin reframed his offer to $200,000 for 2.5% equity along with a $10 royalty per unit until he got 3 times his investment back, which was $600,000. Zahra gave a counteroffer to Robert Herjavec of $200,000 for a 5% equity along with 5% in advisory shares. Robert accepted the deal. After a moment, the pitch got tough for Zahra as Robert got angry with her and went out. Kevin O’Leary was left in the tank and Zahra made a deal with him as there was no other option left for her. The deal was closed at $200,000 for 2.5% equity along with a $10 royalty per unit until he got his investment amount back.
What happened to Montikids after the Shark Tank Show?
After the show, once the show aired, the deal made on the show between Kevin O’Leary and Zahra got closed. Montikids were listed on the business list of Kevin’s website. Their appearance on the show also impacted their sales and business growth. Zahra’s deal of royalty with Kevin proved to be in the favor of business. Kevin O’Leary supported Zahra and the Montikids by posting them on all the big platforms.
During the pitch, they came up with a valuation of $8,000,000. When the sharks heard the valuation, they were so shocked. Still, Kevin offered a valuation of $8,000,000 along with a $10 royalty per unit.
Montikids is a subscription-based business model which costs $279 for each level. There are a total of 8 levels to go through. Before the show, they had sales of $550,000 and after the show, as of 2021, they used to have $6 million in sales annually. As of 2022, they are still in the market trying to expand their business to several retailer stores and the sales have increased to $7 million.
Competitors of Montikids are:-
- Klutch Club
- Lovevery
- Platzi
- Insight Timer
- Kaymbu
What is the net worth of Montikids?
The valuation during the pitch was $8,000,000 and it got the same valuation as offered as Kevin’s $8,000,000. The estimated net worth of Montikids is $7 million.
Is Montikids still in business?
Montikids are still in business and are doing great. Kevin O’Leary proved to be the best shark for Zahra. Montikids focus on babies and toddlers and their development skills. Bizz Bucket wishes them great luck to Zahra and the Montikids to spread learning and knowledge throughout the world.
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FAQs:
What is Montikids?
Montikids is a subscription-based learning tool for pre-schoolers. It might sound pretty basic, but it isn’t. Montikids follows the Montessori method that many schools are using all over the world. The Montessori method focuses on teaching kids the basics that a pre-schooler needs to be taught but in a creative, playful, and fun way.
Who founded Montikids?
Zahra Kassam was the founder of Montikids. When Zahra turned out to be a mom, all she wanted was to create a learning environment around them. When the responsibility of being a mother came to her shoulders, she realized that doing multiple jobs at a time is very difficult and hectic.