Ic Pooch is introduced as a ‘Threat-Dispenser’ and ‘Video Chatting Device’ that allows its users to connect with their lovely pets when they are not at home.
It has a Wi-Fi-enabled setup that connects with special application software. It was invented by a 12 years old young girl Broke Martin and its CEO is Mr. James Pelland. It was invented by Broke Martin in their house garage along with their Dad.
Its Headquarters is situated in Seattle, Washington USA. It is the one and only product of its kind in the market and is sold at $149.9 for its base variants and $179.9 for the top-end variants which cost them approx. $99 and $120 respectively. It is a well-known product in the Washington area.
iCPooch at a glance:
| Episode No | Season-6, Episode-23 |
| Business Idea | Pet Threat Dispenser with Wi-Fi Video Chat. |
| Founder | Broke Martin and James Pelland. |
| Asked For | $150,000 for 20% of equity. |
| Accepted Deal | No Deal. |
| Sharks | No Sharks. |
| Business Status | Out of Business. |
Index:
Founder Story:
Ic Pooch was founded and developed by a 12 years child ‘Broke Martin’ along with her father in her home garage in Seatle, Washington.
They build Ic Pooch to connect with their pet dog whenever they want when she’s not at home from anywhere on the globe. They prepare them with the ability to video chat to chat with their pet dog.
Did iCPooch get a deal on Shark Tank?
Ic Pooch’s owners represent them very well as they give maximum effort to get a deal from Sharks. She explains about their sales as they sell only 149 units till their business operations. In late 2013, they started their Kickstarter campaign, but his $70,000 goal remained not filled.
They started their 2nd campaign in earlies 2014 and receives $30,000 on an expectation of $20,000 from that point it becomes a known business. Before reaching into the show they are able to secure $25,000 of sales.
Although, they can’t impress anyone as the idea and product segment was not create any impression in the Shark’s mind. Also, they represent their business at the valuation of $600,000 which is far more than what the company actually is at that time as per sharks. Therefore all sharks backed them and they left it without any deal.
What happened to iCPooch after Shark Tank?
After the show, it continues in operation and receives various investment opportunities from various investors as it was a well-known name at that time. The demand for their product is also increased as they increase their production.
After a few months, they tie up with Amazon and other E-Commerce sites along with offline stores to sell their products. Also, it improves their sales via the promotion of their website on various social media platforms.
The customers found that the price of the product is very high as it sells their high-end variant at $179.9 and starts at $149.9 also the profit margin is too low to continue the operations therefore they shut down their operations in 2017. And Ic Pooch is no longer available now.
The founder of iCPooch, Brooke Martin, went on to found another company called “Charliefoundation”, which uses technology to help children with disabilities communicate with their families.
Competitors of iCPooch:
The product segment is new and not familiar with another thing however some of their features are similar to some digital assistant devices. IcPooch is the only Pets Threat Dispenser on the market.
Net Worth of iCPooch:
At the time of the shark tank appearance, IC Pooch was valued at around $750,000. After a few months of the show, this brand is facing so many problems in its sales and cost variations, therefore, it was shut down by the owners and in 2022 they are no longer in operation.
Is iCPooch still in Business?
The company continued its operations till mid-2017 and was not able to sustain its profitability, due to low margins and high-end pricing. Therefore now in 2022, they are not in business.
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What is iCPooch?
Ic Pooch is introduced as a ‘Threat-Dispenser’ and ‘Video Chatting Device’ that allows its users to connect with their lovely pets when they are not at home.
Who founded iCPooch?
Ic Pooch was founded and developed by a 12 years child ‘Broke Martin’ along with her father in her home garage in Seatle, Washington.