While driving a cycle in childhood everyone has a fear of accidents, but here comes a bike with a revolutionary braking system that makes your first bicycle ride safe!
The masterminds behind the idea were non-other than Kyle Jansen, the co-founder of Guardian Bikes with his friend Brian Riley. It is a product for all you bicycle lovers out there who love to go on long bike rides and enjoy the view. The product is one that caters to any terrain and has been designed as per the needs of any biker big or small!! The three essential parts of this bicycle are the front and back brake and the hand brake. There are three easy steps to learn before riding your very own guardian bicycle, They are as follows:
- Child activates single brake lever.
- Rear brake engines.
- The rear brake activates the front brake.
The product caters to children and adults and has a range of products:
- 16 inch
- 20 inch small
- 20 inch large
- 24 inches bicycles to offer their customers.
Guardian Bikes at a glance:
| EPISODE No. | Season 8 Episode 21 |
| IDEA | Bikes for kids with safety braking system |
| FOUNDER | Brian Riley And Kyle Jansen |
| ASKED FOR | $500,000 For 10% |
| ACCEPTED OFFER | $500,000 For 15% |
| SHARK | Mark Cuban |
| BUSINESS STATUS | In Business |
| WEBSITE | Guardian Bikes |
Index:
Founders Story:
We all know prevention is better than cure and that we do not always need to follow the leader! We see this with the history of guardian bicycles. The product was developed by Brian Riley and Kyle Jansen with the help of their one-of-a-kind Sure stop Brake system, all Guardian bicycles are using this system to keep you in balance for all your rides up ahead.
The development of the brake system started in 2013 after two years the company you know was born. But the reason to start was a learning lesson for the founder as it was a solution to a tragedy faced by his grandfather due to an accident. The USP of the product is the Sure stop Brake system that helps you to brake twice instead of once to prevent you from having a ghastly fall.
What Happened to Guardian Bikes After Shark Tank?
The pair went in seeking an investment of $500,000 for 10% and agreed to take shark Mark Cuban on board with a deal of $500,000 for 15% equity. The work of ‘Guardian Bikes’ has taken momentum after their appearance on Shark tank, from just a science experiment to the opening of an international standard business.
Mark had a plan to clarify to them that they fulfill the below plan to get investments. SureStop technology of Guardian Bikes is unique, the team hits the sales projections in the upcoming 6-12 months. Hire HR personnel to start selling the concept in the market. They built their own website too with the right content like videos, a lot of promotional information, and presence in every media available.
Guardian Bikes had the dream to make a potential multimillion-dollar company. Guardian Bikes, had a sales advantage, to sell their braking systems out for just $4 more than the competition, that can plug-in bikes which are few several hundred dollars. Their selling pads at $5, has had an astounding $200,000 in sales in the past three years.
The projection in bike sales had a significant increase from $95,000 when they were in front of sharks to $350,000 by month 12. Not to forget their key benefit was to provide a decent profit margin considering their basic level cost around $146 to manufacture against the wholesale price at $240.
Net worth and Investors in Guardian Bikes:
At the time of the Shark tank appearance, Guardian Bikes was valued at around $3.34 million. The first 12 months of the business saw $350,000 sales projections and reached their Million dollar mark in 2016 and currently is close to $5 million. The funding for the company also increased from $ 1.28million which went all the way to $ 2.78 million.
| Name of investor | Type of investment | Deal for | Amount |
| Mark Cuban | Angel | Guardian Bikes | 125,000 for 12.5 % equity and 2.5 advisory shares |
Competitor analysis of Guardian Bikes:
The product has thorough competition as we can see below:
| Criteria | Atherton Bikes | Giant Bicycles | Norco Bicycles | Santa cruz Bicycles | HED Cyclng Products |
| Description | Creates mountain bikes | Manufacturer and marketer of sports goods | Manufacturer of athletic bikes | Cycles manufactured for cycling enthusiasts and carbon wheels. | Manufacturer of premium quality bicycle wheels and components |
| Founding Year | 2019 | 1972 | 1964 | 1994 | 1984 |
| Type of business | Private | Public | Subsidiary | Private | Private |
| Tags | Manufacturing and Industrial | Manufacturing and Industrial | Manufacturing and Industrial | Manufacturing and Industrial | Manufacturing and Industrial |
| Locations of HQ | Llanrhaeader-ym-Mochnant,GB | Taichung,TW | Port Corquitlam,CA | Santa Cruz ,US | Roseville,US |
| Employees: | 8 | 404 | 50 | 216 | 26 |
Is Guardian Bikes still in business?
Guardian Bikes is definitely in business and profitable and has seen a massive increase in revenue and valuation. The first 12 months of the business saw $350,000 sales projections and reached their Million dollar mark in 2016 and currently is close to $5 million.
The future for this dreamful pair is to introduce and spread awareness about the safety of bikes by introducing safe bicycles for kids and improving the technology. They were also venturing into the adult bicycles market.
SureStop braking systems tied up with Schwinn to deliver Candis, model, to introduce budget bike in adult sizes and available at Walmart. This move generated a better market valuation and bright future Guardian Bikes.
The 5 things that make you love Guardian bikes:
- Safe and convenient delivery: The family will love the delivery easy go assembly of the product may it be of any size and kind.
- The product is love at first sight with an added bonus of safety for your loved ones, with a safe braking system in place with your favorite colors to enhance the appeal.
- 5 size options to choose from: the whole family can ide one of these by just selecting your height you can go for your next test drive.
- Not fragile but headstrong: the design is not easily breakable and can secure you and last long with you for many rides to come.
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Did Guardian Bikes get a deal on Shark Tank?
Brian Riley and Kyle Jansen went in seeking an investment of $500,000 for 10% and agreed to take shark Mark Cuban on board with a deal of $500,000 for 15% equity.
Who founded Guardian Bikes?
Guardian Bikes was developed by Brian Riley and Kyle Jansen with the help of their one-of-a-kind Sure stop Brake system, all Guardian bicycles are using this system to keep you in balance for all your rides up ahead.