Are you in a fix when it comes to the quality of seafood delivered right at your door? Well, all your worries will vanish with Fish Fixe, The premium seafood delivery service. Founded to dedicate itself to keeping in mind the friendship and family talks we have the dinner table which feels better with good food.
The founders Melissa and Emily wanted to hit a market that needed refinement and they thought that this refinement could only be brought to the table with new ideas. Melissa and her husband Chris have been in the seafood industry for over a decade now while Emily has spent 14 years in the wine industry. The Supreme combination of the two ladies and former soccer players was just what the business needed and this commitment to the business is seen today in their sales and website.
Fish fixe at a glance:
| Business idea | Packaged portions of premium seafood items for home delivery. |
| Founder | Emily Castro and Melissa Harrington |
| Asked for | $200,000 for 15% |
| Accepted deal | $200,000 for 25% |
| Sharks | Lori Greiner |
| Business status | In business |
| Episode | Season 13, Episode 6 |
| Website | Fish Fixe |
Index:
Founder Story:
Melissa grew up in Louisiana and this is where she became an avid seafood lover. She would ask her husband to keep batches of seafood sealed in small portions and stored in the freezer at the end of the day. In the morning before going to work she would keep the packaged fish in the fridge to thaw till she came back. Seafood gave her a lot of health benefits after which the family decided to have a diet with 2x the seafood than usual.
When she met Emily and helped her and other friends and family by sending them vacuum-sealed frozen portions instead of fresh, she found out that she could expand the business by sending fresh packaged seafood to the doorstep of houses. Emily and her family soon got hooked to seafood and loved the idea to build the business.
Did Fish fixe get a deal on Shark Tank?
The sharks reeled in a deal with this company. Emily and melissa came to the shark tank seeking $200,000 for 15%. They start their pitch by mentioning that only 2 in 10 Americans eat seafood twice a week as they don’t know how to buy, handle or prepare fresh fish whenever needed. They then provide samples in the form of some dishes to the sharks. The superstar is the sauce they are dipping the fish into as an accompaniment.
The two founders talk about their backgrounds. The most popular item on their website sells for $149 to $139. The customer acquisition cost is $30 to $40. They aim to make $ 1 million in sales by the end of the year. The average order value is $143 with the delivery cost being $111.
During Covid-19 the shipping cost was reduced from 75% to 50%. Mark goes out first as the costs are too varying in nature. Nirav asks what they plan for customer retention. They tell him that 55% of customers are retained with 75% of the revenue coming from the Subscription-based model.
Robert is also out as he doesn’t have expertise in logistics or shipping. Kevin is interested and offers $200,000 for 33.3%. They try to counter Kevin at 25% but Kevin is not ready to move below 30%. Kevin tells them that he can help them with customer acquisition. The two of them try Kevin for 25%. He doesn’t budge. Then Lori jumps in and asks if they are ready to do $200,000 for 25%. They accept and they have a deal.
What happened to Fish fixe after shark tank?
After Shark Tank, the company seemingly aimed to decentralize distribution between the East and West Coasts with the help of Lori’s investment as well as ensuring the use of 100% recyclable materials for packaging. As of then, the company was in a better state than it was before shark tank.
Product details:
- Their range of products includes various subscription boxes containing various seafood items with the subscription ranging from $149 to $219, depending on the type of subscription and portions included.
- The company can be contacted at,Contact@fishfixe.com
- The company is based out of Houston, Texas.
Competitors of Fish fixe
Some competitors of this company are-
- Rastelli’s LLC
- KnowSeafood LLC
- Fulton’s Fish LLC
- LobsterAnywhere
What is the net worth of Fish fixe?
The net worth of this company was valued at $800,000 when the deal was done in Shark Tank, and in 2022 the current net worth of this company is around $1.3million with over $500,000 in annual revenue.
Is Fish Fixe still in business?
Yes, this company is still in business in 2022, with their products available on their website and we can surely say that this company will continue to grow as time progresses.
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FAQs:
What is Fish Fixe?
Fish Fixe is packaged portions of premium seafood items for home delivery.
Who founded Fish Fixe?
Melissa grew up in Louisiana and this is where she became an avid seafood lover. She would ask her husband to keep batches of seafood sealed in small portions and stored in the freezer at the end of the day. In the morning before going to work she would keep the packaged fish in the fridge to thaw till she came back.
