Veggie Mama is a frozen sweet treat company that is healthy, nutritious, and gluten-free. Veggie Mama is the manufacturer of frozen pops with the help of fresh veggies and fruits. The materials used are completely organic, all-natural, and sugar-free. Veggie Mama serves various flavors, like Carrot Berry, Citrus Cucumber, Sweet Potato Pie, and Cinnamon Roll. If there is no sugar, then how does it taste sweet? They use natural agave nectar which neutralizes the taste.
Veggie Mama is spread over the Western US from Sprouts farmers markets, and Gelson to the number of whole food markets. Veggie Mama has two stores of its own, one in Anaheim and one near Niagara Falls. The founder of Veggie Mama solved the problem of feeding nutritious vegetables and fruits to kids.
Veggie Mama at a Glance:-
| Idea | Frozen Pops are made from fresh vegetables and fruits. |
| Founders | Â Theresa Fraijo |
| Asked For | $75,000 for 15% equity |
| Accepted Deal | $150,000 for 20% equity |
| Sharks | Barbara Corcoran and Mark Cuban |
| Business status | Out of Business |
| Episode No. | Season 5, Episode 5 |
| Website | Veggie Mama |
Index:
Who are the founders of Veggie Mama?
Theresa Fraijo is the founder of Veggie Mama. Robert ( Husband of Fraijo) is the backstage of Veggie Mama back introducing himself as Veggie Papa on the Shark Tank. Every child messed up when it came to eating vegetables and fruit. The same problem was faced by the founder, whom Theresa came up with frozen pops made up of fresh vegetables and fruits and zero sugar.
Theresa sold her wedding ring to start the business and Robert supported her with everything he could. When they noted that it attracts kids and nourished them with complete nutrition, Duo launched Veggie Mama on the market.
Did Veggie Mama get a deal on Shark Tank?
Robert and Theresa arrived at the shark tank seeking an investment of $75,000 for 15% equity in exchange. The duo introduced themselves as Veggie Mama and Veggie Papa. Robert shared that he left law school because he wanted to build a business with his wife. They demonstrated and explained their business and handed samples to the sharks. All the sharks loved it when they took a bite. Theresa shared that they had made sales of $30,000 in the past few months.
Theresa shared that they had started this business with an initial pocket investment of $140,000. Mark Cuban said he didn’t like the concept of frozen business and he is out. Barbara Corcoran said she didn’t find it a scalable business and, therefore, she is out. Kevin O’Leary gave an offer of $75,0000 for 50 cent royalties per unit along with 25 cents in perpetuity till he recouped his investment back. Robert gave an offer of $150,000 for 25% equity in return.  Lori Greiner offers $75,000 for a 20% equity. Kevin O’Leary doubled his investment amount under the same conditions. Mark shared his disappointment at not accepting Robert’s initial offer.
Lori and Robert joined and gave an offer of $150,000 for a 20% exchange in equity along with a 20-cent  royalty per unit. Theresa and Robert gave a  counter to Lori and Robert’s offer of cutting out the royalty part. Barbara Corcoran jumped into the deal and asked Mark to join her. Mark agreed and they offered $150,000 for 20% equity. Theresa immediately accepted the deal and took their signed checks.
What happened to Veggie Mama after the Shark Tank Show?
After the shark tank show, the Veggie Mama deal got closed which was confirmed on the show. Once the show aired, Veggie Mama and her frozen pops started freezing the minds of kids with their tastes. Pop by Veggie Mama had the backing support of Barbara Corcoran and Mark Cuban. A combination of expertise and enthusiasm built an emperor for Veggie Mama and Veggie Papa. Theresa and her husband sacrificed a lot to start this business and after the show, everything turned out to be fruitful for them.Â
During the pitch, they came up with a valuation of $500,000, which was later reduced to $750,000 by Barbara and Mark. After the show, the sales of the frozen pop increased, but, unfortunately, even after cracking the deal, having two sharks behind them, Veggie Mama was not able to run for long.
In 2018, Veggie Mama closed due to a loss of business and Theresa was no longer an owner of Veggie Mama. As of 2022, they are out of business and she is working as an account payable manager for the state of Colorado.
Competitors of Veggie Mama are:-
- Embassy VegetarianÂ
- Finas RestaurantÂ
- Herb n Sprout
- Georgie Porgies
What is the net worth of Veggie Mama?
The valuation of Veggie mama during the show was $500,000, which was later updated to $750,000. The current estimated net worth of Veggie Mama is null.
Is Veggie Mama still in business?
Veggie Mama is no longer in the business. Veggie Mama went out of the market in December 2018 due to heavy losses in business. Theresa is currently working as an account manager in the State of Colorado.
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FAQs:
What is Veggie Mama?
Veggie Mama is a frozen sweet treat company that is healthy, nutritious, and gluten-free. Veggie Mama is the manufacturer of frozen pops with the help of fresh veggies and fruits. The materials used are completely organic, all-natural, and sugar-free. Veggie Mama serves various flavors, like Carrot Berry, Citrus Cucumber, Sweet Potato Pie, and Cinnamon Roll. If there is no sugar, then how does it taste sweet? They use natural agave nectar which neutralizes the taste.
Who founded Veggie Mama?
Theresa Fraijo is the founder of Veggie Mama. Robert ( Husband of Fraijo) is the backstage of Veggie Mama back introducing himself as Veggie Papa on the Shark Tank. Every child messed up when it came to eating vegetables and fruit.
