Do you love cats but don’t want to adopt them because of the fear of cat litter and its handling?
Or, Are you a cat owner who wants to take your cat on your travel trips but ends up not doing so because of the necessity of carrying cat litter pans everywhere?
CitiKitty is a solution designed exactly for the solution of these problems. CitiKitty, a company founded by Rebecca Rescate is a way to free cat owners of the messy and unhygienic cat litter pans through its toilet training program for cats.
CitiKitty at a Glance:-
| Idea | Cat Toilet Training Kit |
| Founders | Rebecca Rescate |
| Asked For | $100,000 for 15% |
| Accepted Deal | $100,000 for 20% |
| Sharks | Kevin Harrington |
| Business status | In Business |
| Episode No. | Season 2, Episode 9 |
| Buy on Amazon | Buy Now! |
Index:
What is CitiKitty?
Citikitty is a specially designed cat toilet training kit that aims at teaching cats to use human toilets.
This product is fabricated to help the cat owners discard the litter boxes and rid themselves of the mess they create. It also helps reduce the unpleasant odor accompanied by cat litter.
The product consists of concentric rings that help cats get accustomed to the arrangement.
The owner can remove one ring at a time, creating a larger hole depending on the level of comfort for the cat. Over time, cats get used to the arrangement and transition from litter pans directly to toilets.
Founder Story:
Rebecca Rescate, the founder of CitiKitty developed her 5-week training program to help cat owners to teach their cats how to do their business in any toilet.
The company started as a result of Rebecca’s love for cats and the need to reduce the use of cat litter in her own life.
The founder’s cat Samantha played Robert DiNiro’s cat “Jinxy” in the movie Little Fockers. This brought a lot of attention around CitiKitty which eventually led to greater sales and popularity of the product.
Did CitiKitty get a deal on Shark Tank?
Rebecca was seeking $100,000 for 15% equity in her business, evaluating the business to $666k.
She introduced her business to the sharks and her sales figures turned out to be excellent. The business had sold over 40,000 units which brought her a revenue of $1.4 million till the air date.
Shark Robert Herjavec thought that it was a cool idea but did not make a move to invest in it. Mr. Wonderful also opted out of the investment owing to his repulsion from cats.
Daymond does negotiate on the deal but ultimately goes out as well. Both Barbara and Kevin Harrington offer Rebecca two deals.
Barbara offers her $100,000 for 15% with the contingency that her TV partner approves the deal. Kevin counters her with $100,000 for 25%.
Barbara goes on to drop out her contingency from the deal and Kevin counters her yet again with $100,000 for 20%. Rebecca then chooses Kevin’s deal and walks away with a generous deal in her hand.
What happened to CitiKitty after Shark Tank?
CitiKitty was already a popular name amongst cat owners before entering the tank, yet the company’s success skyrocketed after the episode aired. Rebecca has sold millions of dollars worth of products since then and has become a household name.
Rebecca was recently featured in an update segment of Shark Tank and she is all set to be the first entrepreneur to re-enter the tank with an entirely new product in season 4.
The owner now is an investor and has invested in five companies as of now. CitiKitty has consolidated its position in the market with lifetime sales of $16 million as of November 2022.
Product Details:
- The product comes with concentric rings that fit underneath a regular toilet seat.
- It helps to maintain a cleaner and more hygienic environment.
- By using CitiKitty, cat owners contribute towards reducing carbon footprints since disposing of cat litter can have a significant effect on that.
- The product claims to provide a comfortable and stress-free transition for cats.
- The training kits are affordable and also help reduce the long-term costs of buying cat litter pans.
What’s the net worth of CitiKitty?
Rebecca entered the tank with an ask of $100,000 for 15% equity and evaluated her company at $666k. She walked out with a deal of $100,000 for 20% equity from Kevin Harrington, valuating the company to $500k.
As of 2023, the company is estimated at a Net Worth of about $1 million which is more than 50% of the valuation she got offered from Shark Tank.
Who are the competitors of CitiKitty?
The top competitors of CitiKitty are the startups aiming at conquering the huge cat industry in the USA. Some of them are:
- Kitty Zoo
- LitterKwitter
- My Pet Likes It
- PetsidePrecious Pets Paradise, all with a valuation of around $5 million.
Is CitiKitty still in business?
Yes, CitKitty continues to remain in flourishing business and has grown out to be one of the biggest Shark Tank successes throughout the various seasons.
The company looks promising and is successfully conquering a huge part of the American Cat Industry.
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FAQs:
What is CitiKitty?
Citikitty is a specially designed cat toilet training kit that aims at teaching cats to use human toilets.
What's the net worth of CitiKitty?
As of 2023, the company is estimated at a Net Worth of about $1 million.