I am sure you all are aware of the Keto and Paleo Diet?
Keto Diet’s premise is to shift your dietary ratio in favor of fat-removed sugar from the bloodstream and trigger the body to consume an acid known as ketone bodies instead to burn calories from fat directly.
Paleo Diet is to use reduce the use of processed foods and stick to natural foods.
Cave Shake founders decided to come up with a shake from coconut milk which is dairy-free, carb-free, and gluten-free.
The concept of Ketosis relies on a High Fat Diet and Zero Carb, when the body does not have enough glucose for energy then it starts burning the fats in place of it.
Though the duo did not walk out of the televised program with the deal they hoped for, they still got a deal.
Cave Shake at a glance:
- A meal replacement for the one who is looking for a Paleo or Keto diet.
- Founder: Holly Heath and Billie Cavallaro
- Asked For $250,000 for 10% at a $2.5 million valuation on Shark Tank.
- Received $250,000 for 20% from Charles Barkley.
- Currently in business.
Index:
Founder Story:
Long-term friends Hollie and Billie wanted to give Keto diets their twist and here is how it all began. Duo decided to come up with sweet shakes to satisfy cravings while cutting on dairy, carbs, sugar, and gluten.
Cave Shake was positioned as one of the pioneers in the category ready to drink Keto shake as a meal replacement for the one who is looking for a Paleo or Keto diet.
What was their inspiration?
Both of the entrepreneurs’ Holly Heath and Billie Cavallaro had personal experiences with the Paleo-Keto food and are also confident that it was beneficial for them. Billie had been a “hardcore” athlete involved in sports such as ski racing and found that the diet helped him recover faster and ache less. While Holly related how she had been in an auto collision and was left with pain and correlated that only a Paleo-Keto type diet made her go away.
Cave Shake at Shark Tank:
Cave Shake is based in Los Angeles, California. Cave Shake’s primary objective is to introduce a shake that applies Paleo and Keto Diet. The main purpose of this shake is to replace a meal or a snack. Cave Shake is made up of high fat, low carbohydrate diets to “trick your body into burning fat”, as Paleo-Keto Diets do.
Cave Shake offers different flavors: Vanilla, Coffee, and Chocolate. Both entrepreneurs Holly Heath and Billie Cavallaro narrated the features of Cave Shake product and pitched their business on Shark Tank in January 2019 for an investment of $250,000 against 10% equity.
What Happened After Shark Tank?
Earlier to the Shark Tank deal, Cave Shake partnered with an incubator called LA Libations, which has tied with Coca-Cola as strategic partners to bring the Cave Shake to market.
Making A Deal –
Charles Barkley the new guest Shark, offered $250,000 in capital to the entrepreneurs but for 20% instead of the original 10%. The duo was doubtful on the idea and challenged if equity can come down to 14% and then 18% at least. The duo expected Charles would come down to 18% but he held firm.
After learning about the incubator deal between Cave Shake and LA Libation, the Sharks were less enthusiastic and few opted out.
Charles was in, even after learning about the incubator deal between Cave Shake and LA Libation for free he offered a quarter of a million dollars investment.
Charles did state it’s a reasonable offer. Personally helps me to lose weight and progress in business along with everyone’s growth. Entrepreneurs Holly Heath and Billie Cavallaro accepted the Deal at $250,000 at 10% equity by Charles Barkley.
Now Cave Shake is called Space Shake…with more flavors and market reach.
Revenue Model:
Once the Duo struck the deal at Shark Tank with Charles Barkley, their business has triumphed.
The no. of employees- 20.
Revenue – $3,000,000
The shakes’ average cost to manufacture is $1.86 per unit and sells for $7.99 at retail which provides a significant margin on the product. In 2017, Cave Shake grossed $270,000 in sales.
In 2018, the company has grossed $180,000 and was expected to hit a target of $540,000 before they pitched in Shark tank. In 2019, considering the Shark Tank influence sales hit $750,000 when pre-orders were factored in.
The product commenced selling in Southern California health stores and online. Guess what it’s now available on Amazon also.
Wow!!! Cave Shake is now SPACE SHAKE and has been successful in running a triumphant business and hit $3 Million in revenue in 2020.
Investors in the company:
- The investor’s name is Charles Barkley, with a net worth of $50 Million.
- Charles Barkley former Suns great and Basketball Hall of Famer in 2006.
Barkley was part of the U.S. men’s basketball teams twice that won Olympic gold medals in the year 1992 and 1996.
Product Alternatives:
| Product | Cave Shake | Mighty Sips | Cold Stone Creamery | Sneakz Organic |
| Claims | Paleo, Vegan, Keto | Made with real organic milk | Reduced Fat Milk, Artificial Flavors ,Sugars. | No Synthetic Hormones, Full Serve of Veggies |
| Variants | Vanilla, Chocolate, Coffee | Made with real organic milk. No artificial flavors, colors or sweeteners | Chocolate Fudge Brownie, Strawberry Swirl ,Simply Vanilla | Juice |
| Price | $47.94 (6 pack) | TBC | TBC | $20.99 (12 x 8oz) |
| Website | caveshake.com | plumorganics.com | coldstonemilkshakers.com | sneakz.com |
Interesting Aspects:
- Proud to be vegan, paleo, gluten-free, dairy-free shake made from organic coconut milk.
- The shakes, taste like melted ice cream, come in three flavors (chocolate, vanilla, coffee) and each serving has 320 calories, a shake can replace a meal.
- Now Cave Shake is called Space Shake…with more flavors and market reach.
Is the company profitable?
The company is highly profitable and phenomenally grown from $540,000 to now $3 Million in a couple of years.
With Cave Shake now SPACE SHAKE ….they are ready to SHAKE the KETO WORLD.
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FAQs:
What is Cave Shake?
Cave Shake is a shake from coconut milk that is dairy-free, carb-free, and gluten-free. It is ready to drink Keto shake as a meal replacement for the one who is looking for a Paleo or Keto diet.
Who founded Cave Shake?
Holly Heath and Billie Cavallaro founded Cave Shake they had personal experiences with the Paleo-Keto food and also confident that it was beneficial for them.