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What Happened to Boogie Box Fitness After Shark Tank?

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The Boogie Box Fitness is an innovative workout equipment that combines the high energy of dance with the effectiveness of cardio and strength training.

Developed by fitness enthusiast Dede Barbanti, the Boogie Box aims to make exercise fun and accessible for everyone. With its unique design and versatility, it’s no wonder why this product caught the attention of the sharks on Shark Tank.

Boogie Box Fitness is a fitness training box that provides recorded choreographed dance and martial arts videos with a line of DVDs. Boogie Box gives full fitness routines set with a piece of uplifting music.

Boogie Box features Kinetic exercise programs with an infusion of hip-hop and the same Latin music which gives exercise a very interesting mode. Boogie Box has a certified training team that builds the same.

Boogie Box Fitness at a glance:

Business IdeaDance to stay fit
FoundersDede Barbanti Parra  and Kathy Lamm
Asked For$700,000 for 7%
Accepted DealNo Deal
SharksNo Shark
Business statusNot in Business
WebsiteBoogie Box Fitness

Index:

Who is the founder of Boogie Box Fitness?

Dede Barbanti – Parra and Kathy Lamm are the founders of Boogie Box Fitness. Dede herself is a professional choreographed dancer and martial arts lover. A few years back, Dede was going through a tough time in her life as she had her divorce. Dede was a single mom to take care of her children which was a very difficult time for her to go through.

Later, Dede used her skills as her source of income. After a few years, when she met Kathy, Dede shared her idea and Kathy loved it. Kathy came into the business as an investor and that’s how Boogie Box was launched in the business world.

Did Boogie Box Fitness get a deal on Shark Tank?

Dede and Kathy came on the show in search of an investment of $700,000 in exchange for 7% of their company in terms of equity. Before pitching, the duo gave a very energetic demonstration of their business. All sharks seemed very impressed. After that, Kevin asked them about the results of Boogie Box, to which Dede asked him to give it a try. Kevin O’Leary asked why they needed an investment. Kathy replied that they wanted to start a home DVD line for which money was required.

Sharks asked them about the risk percentage to which Daymond John went out as he found more risk in business. Robert Herjavec also moved out and gave no deal. Kevin O’Leary said that putting money in that business meant putting money in hell and went out. 

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Kevin Harrington also felt that the amount of investment was very high and went out. Barbara Corcoran felt proud of the ladies and their brand, but felt like all other sharks and went out. All the sharks were turned down and no deal was made on Shark Tank.

What happened to Boogie Box after Shark Tank?

On the show, the duo was not able to win an investment from Sharks but still, they didn’t lose their hope and went working with their business. Later, they changed the name of their company to BBX, Inc. and decided to produce their own DVDs and made their product a niche product in the market.

Sharks didn’t eat the Boogie Box Fitness even though Kathy and Dede made their work results positive. After the show, Boogie Box Fitness gained lots of customers as the brand was created from their appearance on the show. They were also invited by some popular television shows like Dr. Oz and FitCeleb.

The company has opened multiple locations across the United States and offers a variety of fitness programs and classes, including kickboxing, dance, and strength training. In addition to in-person classes, Boogie Box Fitness also offers online classes and a subscription service for virtual workouts. The company has received positive reviews for its energetic and engaging classes and continues to attract new customers.

They kept working but unfortunately, were not able to run it for a long duration. As of 2020, their social media seemed down and also their website closed in 2021. Boogie had revenue of $ 5 million and used to use tech brands which include AWS, Web Hosting, and nightX.

Competitors of Boogie Box Fitness:

Competition in the market has affected the sales of Boogie Box which made it shut down. A few of those brands are:-

  • MadFit
  • Zumba
  • Dance Fit
  • The Fitness Marshall

What is the net worth of Boogie Box Fitness?

Boogie Box Fitness had a net worth of $10 million as per the founder at the time of Shark Tank’s appearance. As of now, the company is out of business.

Is Boogie Box Fitness is still in business?

Boogie Box is out of business. As of 2021, its website and social media pages are down. Currently, Dede works as a motivational speaker and had published some of her own books. Kathy is working in an insurance company.

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Related Articles:

What is Boogie Box Fitness?

Boogie Box Fitness is a fitness training box that provides recorded choreographed dance and martial arts videos with a line of DVDs.

Who founded Boogie Box Fitness?

Dede Barbanti – Parra and Kathy Lamm are the founders of Boogie Box Fitness. Dede herself is a professional choreographed dancer and martial arts lover.

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