How often do we hear dentists suggesting various brands of toothbrushes and toothpaste in order to maintain our oral hygiene, a gazillion times right?
Yet, almost half of the world’s population is suffering from oral diseases today. Big Mouth Toothbrush is an attempt to help reduce periodontal diseases and increase oral hygiene among common masses.
Big Mouth Toothbrush at a Glance:-
| Idea | Big Bristle Toothbrush |
| Founders | Bobbi Peterson |
| Asked For | $150,000 for 10% |
| Accepted Deal | $150,000 for 20% + $2 royalty per product |
| Sharks | Barbara Corcoran |
| Business status | In Business |
| Episode No. | Season 14, Episode 15 |
| Buy on Amazon | Buy Now! |
Index:
What is Big Mouth Toothbrush?
Big Mouth Toothbrush is a specially designed toothbrush that helps reach every corner of the mouth owing to its oversized brush head.
It was developed by orthodontist, Bobbi Peterson in an attempt to protect the dental health of her adult patients, especially those with braces.
The founder has redesigned electric toothbrushes in such a way that they cover a maximum surface area of the mouth.
It is estimated that periodontal diseases affect almost 50% of the world’s population and Big Mouth Toothbrushes are an attempt to reduce this number to a certain extent.
Founder Story
Bobbi Peterson, the founder of Big Mouth Toothbrush is a second-generation dentist and also happens to be the youngest sibling out of the seven in her family.
Being a dentist herself, she always advised her patients to use electric toothbrushes. Bobbi still observed that some of her patients especially adults were developing periodontal diseases, despite using the recommended toothbrush.
She then sought to design an oversized electronic toothbrush that would touch all the surfaces of the teeth and gums with the oversized brush head.
Bobbie also happens to be the first black person ever to design an electric toothbrush. She released her products a year after designing them, and they instantly became a massive hit among the customers.
Did Big Mouth Toothbrush get a deal on Shark Tank?
Bobbie entered Shark Tank seeking an investment of $150,000 for 10% equity in her company.
She started her presentation by explaining how oral health is a key to our overall health and if not maintained can lead to cardiovascular diseases and even stroke.
Then she reveals her product and compares it with the traditional electric brush while claiming that her brush is like a “spa in the mouth”.
On the financial front, the company was started in the year 2021 and generated a revenue of $60,000 from January to July 2022. She was even sold out for 2 months out of the 6 mentioned.
The sharks then evaluated and put out certain criticisms for the product.
The biggest concern of all the sharks was the overly competitive nature of the toothbrush market. All of them are of the opinion that the big players in the industry would either stop her from scaling further or completely buy out the company.
However, Kevin offers $150,000 for 25% with a $5 royalty per product, which gets countered for the same deal but with 20% equity and a $2 royalty, which Barbara accepts.
What happened to Big Mouth Toothbrush after Shark Tank?
Undergoing the after-effect of Shark Tank, the company sold out its complete inventory within just 24 hours! She also had pre-orders with a 6-8 week backlog in the following month.
As the reports suggest, the deal with Barbara materialized successfully and the startup has been capitalizing on the same.
The company has benefited from sales through Aces Braces Clinic, where Dr. Peterson practices.
Currently, the startup has restocked its products and the sales show that people are willing to pay a hefty amount for the good quality products. The company has continued to gain popularity even after the show.
Product Details:
- Big Mouth Toothbrush is an oversized version of a traditional electric toothbrush that increases the efficiency and reach of the brush.
- It has five settings: clean, polish, whiten, care, and sensitive.
- It has a long battery life and can last up to 50 times on a single charge.
- The product comes with two brush heads, a base, a cover, and a charger.
- It comes in two colors, pink and white which costs about $149 on Amazon and $99.99 on their website.
What’s the net worth of Big Mouth Toothbrush?
Big Mouth Toothbrush entered Shark Tank with an investment ask of $150,000 for 10% equity, valuing the company at $1.5 million.
Bobbie however, ended up accepting a deal of $150,000 for 20% equity and $2 royalty per product, reducing the valuation to $750,000.
After appearing on the show and countering esteem success in the business, the company is estimated to have a Net Worth of $1.5 million as of 2023.
Who are the competitors of Big Mouth Toothbrush?
The toothbrush market is flooded with an enormous amount of toothbrushes from different brands. Big Mouth Toothbrush faces a lot of competition from various well-establish brands such as:
- Oral-B
- Philips
- Foreo
- RotaDent, and many more.
Is Big Mouth Toothbrush still in business?
Yes, Big Mouth Toothbrush is still in business and a flourishing one on top of that! The startup has continued to sore high in its revenue and profit margins since its appearance on the show.
With the market for electric toothbrushes growing rapidly, the scope for the business is ever-increasing and Bobbie will look to leverage this market size to her profit.
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FAQs:
What is Big Mouth Toothbrush?
Big Mouth Toothbrush is a specially designed toothbrush that helps reach every corner of the mouth owing to its oversized brush head.
What's the net worth of Big Mouth Toothbrush?
The company is estimated to have a Net Worth of $1.5 million as of 2023.