This vast expansion took place under the leadership of Yogesh Chandra Deveshwar who was CEO & Chairman of the ITC group from 1996 to 2010.
They renamed their company a lot of times whenever they want to enter into a new product line like in 1970, they renamed Indian Tobacco Company Ltd and in 1974 to I.T.C LTD and finally to ITC Limited in 2001.
Rise of ITC:
ITC remains and prospered in Cigratee making business for about six decades. They have partnered with farmers of the southern part of India for the tobacco leaves and opened their first factory in Banglore in 1913.
Initially, ITC only manufactures cigarettes and outsource packaging, later in 1925 they started their packaging and printing business. After that around 1975, they partnered with the Welcome group to enter into the hospitality sector and opened their first hotel in Chennai named hotel Chola.
Currently, ITC owns more than 100 hotels and holds the third position in hotel chains in India.
|ITC Kohenur Hyderabad, Telangana|
Later they entered into paperboard, edible oil, and financial business. In 1996, YC Deveshwar became the company chairman and made several changes in the business to ease the management of their diverse portfolio.
He sold edible oil and financial business to other companies and taken the initiative of e-Choupal in 2000. E-Choupal helped the farmers to sell their products online which helped the ITC export business to increase by manifold.
As ITC was already there in the paperboard business they finally decided to manufacture a premium notebook named papercraft and soon launched Classmate premium copies and stationery range.
In 2002, they entered into the lifestyle retail market with brands like John Players and Wills Lifestyle.
Soon they entered into the IT business with ITC Infotech and multiple FMCG products like Candyman, Mentos, Ashirvaaad, Sunfeast, Bingo, Mangaldeep, Match Sticks(Aim & Max).
In 2005, they introduced their personal care products in the market like Vival, Savlon (acquired), Supriya, etc. Recently, they have launched Engage deodorant, MasterChef Masala (export quality), premium cigars, etc.
All these tremendous growths in ITC diverse portfolio is highly possible with the efforts from YC Deveshwar, due to which he also got awarded with Padma Bhushan in 2011.
Revenue of ITC:
In FY 2011 ITC made a revenue of about INR 260 billion which smoothly increased up to INR 555 billion in 2017.
Shareholding and listings:
ITC is the part of major stock exchanges of India NIFTY of BSE and SENSEX of NSE. Also, the company’s global depository receipt is listed on the Luxembourg stock exchange.
What lies in the future?
Currently, 57% of ITC revenue comes from their agriculture export. In 2016 they made a revenue of about 51,000 crores and profit before tax of about 14,900 crores.
By 2030, ITC aims for about 1$ Trillion in revenue from FMCG only!
Facts and Updates:
- ITC Hotels has partnered with Magzter, a digital reading destination, to offer unlimited digital magazines and newspapers across all its properties in the country.
- ITC Limited has set itself the target to meet 100% of purchased grid electricity requirements from renewable sources by 2030.
- In 2020 ITC Limited made a revenue of about 52,001 crores INR.
- In 2020 ITC had a market capitalization of about 2,11,277 crores.
Do tell us what you think!
Also, do check useful Startup Resources and Tools below(👇) and do join our newsletter for free for more interesting Business case studies, Startup knowledge, and Startup founders podcast delivered to your inbox every Sunday morning.
- How Yulu Works and Makes Money?
- Understanding how ALIBABA works and makes money?
- How TikTok Makes Money?
- How Ola Makes Money?
- Understanding how does share chat work?
- How OYO Rooms Makes Money?
- How Candy Crush Makes so much Money?
- Understanding how do Elon Musk’s Tesla works?
What does ITC stands for?
ITC was started in 1910 at Kolkata in a rented space under the name of the Imperial tobacco company. They renamed their company a lot of times whenever they want to enter into a new product line like in 1970, they renamed Indian Tobacco Company Ltd and in 1974 to I.T.C LTD and finally to ITC Limited in 2001.