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Rufflebutts and Ruggedbutts Shark Tank Update


Rufflebutts and Ruggedbutts are here with their high-quality and highly durable apparel for girls and boys so that they can keep enjoying their childhood and still be stylish while being at it!

Rufflebutts and Ruggedbutts at a Glance:-

IdeaChildren’s fashion apparel brand
FoundersAmber and Mark Schaub
Asked For$600,000 for 7%
Accepted Deal$600,000 for 9%
SharksLori Greiner
Business statusIn Business
Episode No.Season 5, Episode 5
Buy on AmazonBuy Now!


What is Rufflebutts and Ruggedbutts?

Rufflebutts and Ruggedbutts are two complementary clothing brands for girls and boys respectively. Rufflebutts is a high-quality clothing brand for girls featuring ruffles as the main hero.

Ruggedbutts is a counterpart company for boys that features durable clothes to aid kids’ playtime.

Rufflebutts and Ruggedbutts provide a one-stop solution for girls and boys respectively. Rufflebutts has something for every girl from cute onesies to elegant dresses, they have it all.

Ruggedbutts has something for every boy, from rugged denim to comfy hoodies, you name it, they have it.

Founder Story:

The idea of RufflButts goes back to Amber’s childhood when her mother used to purchase bloomers for her. Amber’s love for bloomers led her to search for similar options for her kids.

When she couldn’t find any options in the market, she decided to fill this gap. This mixed with her passion for becoming an entrepreneur led to the formation of Rufflebutts in 2007.

In 2010, when Mark joined Rufflebutts as a COO, they decided to launch a similar counterpart for boys, thus establishing Ruggedbutts, the launch of which coincided with the birth of their son. Today both the companies are individually registered and trademarked.

Did Rufflebutts and Ruggedbutts get a deal on Shark Tank?

Amber and Mark Schaub entered the tank with an ask of $600,000 for 7% equity, valuing the business to around $8.6 million.

The couple pitched their product as a modern form of kids’ clothing which is refurbished to perfection in terms of both quality and durability. The founders then established their sales of $3.7 million since its inception in the year 2007.

The sharks had mixed opinions regarding the brand. While Sharks like Kevin O’Leary were wary of the extensive 2700 SKUs of the company, which could lead to potentially higher dead stock, others like Mark and Robert simply did not want to invest in the fashion industry.

Daymond was also not happy with the huge valuation of the company. Hence, these sharks denied them any investment.

See also  How to Prepare for a Shark Tank Pitch: Lessons from Successful Entrepreneurs

Barbara and Lori were the only two sharks interested in the company. While Barbara offered $600,000 for 12% equity, Lori proposed the same amount with 10% equity.

After various rounds of back and forth among both the parties and the sharks, the founders ultimately sealed the deal with Lori at $600,000 for 9%.

What happened to Rufflebutts and Ruggedbutts after Shark Tank?

After the appearance on Shark Tank, it was reported that the deal between Rufflebutts and Riggedbutts founders and Lori could not be completed.

Despite the deal not closing, the company has grown to become a successful fashion brand that has now become a household name.

The customer satisfaction rate of the company has been phenomenal which has further led to them beating their competition in online clothing.

The products remain available on their website and are now also introduced in retail stores such as Nordstrom, Amazon, and Target. The company boasts off an annual revenue of $7 million while being available in 1,000 stores nationwide.

Product Details:

  • Rufflebutts is a dedicated line of girls’ clothing, which has signature ruffled bloomers that are both fashionable and cute.
  • This line also includes dresses, swimsuits, and leggings all with the signature ruffles.
  • Ruggedbutts is the counterpart for boys’ clothing, which offers rugged clothing options that are both comfortable and durable for the kids.
  • The clothing is made from high-quality, durable, and breathable material that is practical but also does not compromise on fashion.
  • Their products are available in various different sizes ranging from newborn to adults.

What’s the net worth of Rufflebutts and Ruggedbutts?

The owners entered the tank with an ask of $600,000 for 7% equity, which values the company at around $8.6 million.

After securing a deal with Lori, who offered them $600,000 for 9% equity, the company was valued at $6.67 million.

After the stint on Shark Tank, the company seems to have grown in size with annual sales of $7 million.

The Net Worth of the company is estimated to be around $10 million, which might differ as the company has not released any official financial information since its Shark Tank appearance.

Who are the competitors of Rufflebutts and Ruggedbutts?

Kids apparel is a huge market in the United States and so is the number of competitors that Rufflebutts and Ruggedbutts have to face. Some of the major names are:

  • Gymboree
  • Patty Cake Fashions
  • Baby Lullabuys
  • Catimini USA
  • Giggle

Is Rufflebutts and Ruggedbutts still in business?

Yes, Rufflebutts and Ruggedbutts are still in business as of 2023.

The company has increased not only its profit margin and annual sales but also its hold on the online retail market.

The company looks promising and its hold on the market will only strengthen in the upcoming years.

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What is Rufflebutts and Ruggedbutts?

Rufflebutts and Ruggedbutts are two complementary clothing brands for girls and boys respectively.

What's the net worth of Rufflebutts and Ruggedbutts?

The Net Worth of the company is estimated to be around $10 million.

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