From an Ethiopian refugee camp to the world-famous Shark Tank stage, Nardos Natural’s journey is a true testament to the American dream.
With a unique line of all-natural skincare products inspired by her African heritage, founder Nardos King captured the hearts of the Sharks and left with a life-changing deal. In this blog post, we’ll dive into the inspiring story of Nardos Naturals and how the brand has flourished since its Shark Tank appearance.
Nardo’s Natural was introduced as a plant-based, organic skincare product that is derived and manufactured from plants’ essence and their natural oils without adding any type of chemicals or harmful substances. The products of Nardo’s Natural are based on FDA standards and are vegan products that are formulated from botanical extracts.
The brand promotes sulfate, paraben, and cruelty-free products. All products of Nardo’s Natural are made locally in Tampa Bay, Florida and the company is committed to organic ingredients and eco-friendly green packings of their products.
Nardo’s Natural at a glance
| Season | Season-03, Episode-18. |
| Business Idea | Organic Handmade Skin Products. |
| Founders | Kyle, KJ, Danny, and DJ Mastronardo. |
| Asked For | $75,000 for 12% of Equity. |
| Accepted Deal | $75,000 for 50% of Equity. |
| Sharks | Barbara Corcoran. |
| Business Idea | In Business. |
| Website | Nardo’s Natural |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Nardo’s Natural is a family-owned and run skincare business that was founded, developed, and incorporated by four ambitious and enthusiastic brothers named, Kyle Mastronardo, K.J. Mastronardo, D.J. Mastronardo, and Danny Mastronardo in the year 2009.
The four brothers came into the show well prepared as any contestant and definitely were looking to make a deal. The brothers introduced themselves to the Sharks and told the story behind the beginning of their skincare brand from their parent’s kitchen and garage.
The idea to start this business came to the mind of the DJ as he was an established chef who had to travel around the world to perform cooking shows and demonstrations. However, on an unfortunate day, he accidentally got some serious burns on his skin but luckily, his momma cured him and also taught him the benefits of using organic oils on the skin.
Thus, after that, the brothers were hooked on natural skincare and researched deeply on it. They combined a variety of natural botanical ingredients in their quest to make creams and ointments. After that, they featured their brand on the Shark Tank show where they got a boost in their business.
Did Nardo’s Natural get a Deal on Shark Tank?
Nardo’s Natural was featured on ABC’s famous reality show Shark Tank in Season 03 and Episode 18. The owners introduced their brand to the Sharks as a company manufacturing and selling organic skin-care products which are made purely vegan from plant extracts and come with various natural benefits.
The brother DJ burned his hand while cooking and used olive oil to cure his hand to give the sharks a demonstration of their products and also make them understand the benefits of their product.
The Mastronardo Brothers asked the Sharks to invest $75,000.00 for a 12% share of the equity of their company to join their family-run business. The Sharks asked about the valuation and sales figures of their brand and they answered that they started their Organic Skin Care Business back in 2009 and since then, they had $30,000.00 in gross sales. The Sharks didn’t find the sales figures impressive.
Thus, many of them backed themselves. Kevin explained the problem behind this by noting that skincare is one of the most competitive among all the sectors in which a business can enter and told them the lack of any real marketing push for skin care products is putting them at a huge disadvantage when compared to other big brands in the segment.
However, Barbara made an offer of $75,000 in exchange for 50% equity in their company with the condition that they will alter its name as she didn’t like the name of it, although she likes the Nardo Brothers and believed that their naivety could be an asset. After a quick conversation, the Nardo Brothers accepted the deal and left the show with a new partner.
What Happened to Nardo’s Natural after Shark Tank?
After their appearance on Shark Tank, Nardo’s Natural experienced a huge increase in its sales volume due to the popularity gained by them on the show. They entered into some very exciting contracts.
In April 2012, the company partnered with MLB Pitcher David Price to introduce its new natural muscle rub, and the very next month, the company was featured on Good Morning America after this its publicity sent over one million hits to the Nardo’s Natural website.
The brand Nardo’s Natural has widened its business by introducing a variety of new product lines covering everything from skincare products like toners, moisturizers, cleansers and lotions, bathing products, lip care products, and organic eye serums, etc.
The brothers have transformed their modest skincare enterprise into a multi-million dollar empire, with 7 appearances on Good Morning America within 2 years, effectively expanding their direct sales and wholesale distribution lines.
In 2019, as eCommerce and other online sales channels have flourished in recent years, the team has shifted its focus to assist other entrepreneurs in launching their own products through a private label and contract manufacturing service. The team successfully launched over 250 brands in the previous year alone.
Competitors of Nardo’s Natural
Nardo’s Natural is a unique business model in the market which enjoys the benefit of first-mover advantage in this particular segment of organic beauty products. However, it has to face good competition in the market from existing grooming and skin-care giants and from new entrants also. Thus, the competitors found for Nardo’s Natural are:
- Pangea Organics;
- Skincare by Pong; and
- Teeccino Skin Cre Products, etc.
Net Worth of Nardo’s Natural
At the time of its Shark Tank appearance, Nardo’s Natural was valued at $625,000 and after the investment worth $150,000 made by Barbara Corcoran, its net worth has increased exceptionally with the passage of time. These days the company has an estimated annual revenue of $6.8 million with around forty-five employees working with it.
Is Nardo’s Natural Still in Business?
Yes, Nardo’s Natural still exists in the market and performing very well in its segment. Starting from the incorporation of the brand in the year 2012 with a sales volume of just $30,000, the company has grown to over $5,000,000 in sales as of now.
It also has diversified its line of products and adopted various important changes in it as per the demand of the market.
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FAQs:
What is Nardo's Natural?
Nardo’s Natural was introduced as a plant-based, organic skincare product that is derived and manufactured from plants’ essence and their natural oils without adding any type of chemicals or harmful substances.
Who founded Nardo's Natural?
Nardo’s Natural is a family-owned and run skincare business that was founded, developed, and incorporated by four ambitious and enthusiastic brothers named, Kyle Mastronardo, K.J. Mastronardo, D.J. Mastronardo, and Danny Mastronardo in the year 2009.