Have you always wondered why lingerie ads have women who seem to be unreal in terms of beauty standards and have wanted to see a brand that promotes body positivity and celebrates all kinds of bodies?
Well, then your search ends at NAJA, a luxury lingerie brand that promises to provide bold designs while promoting body positivity and empowering women with every product it sells.
Let us now have a look at what went behind the building of this brand.
Naja at a Glance:-
| Idea | Line of luxury lingerie |
| Founders | Catalina Girald |
| Asked For | $500,000 for 5% |
| Accepted Deal | None |
| Sharks | None |
| Business status | In Business |
| Episode No. | Season 6, Episode 22 |
| Buy on Amazon | Buy Now! |
Index:
What is Naja?
Naja (pronounced as Nigh-Yah) started by entrepreneur Catalina Girald, is a lingerie brand that claims to offer colorful and sassy lingerie made out of eco-friendly materials at affordable prices.
Naja is famous for providing lingerie that is eco-friendly but at the same time, it does not compromise on the boldness of its products.
The lingerie is suited for all body types, sizes, and skin complexions while maintaining the sassy and confident you.
Founder Story:
Catalina has a varied educational and business background. She started Naja in 2013 with a Kickstarter campaign and has based her business on her strong family values. The lingerie brand employs single mothers at above-market wages to produce their goods.
The founder flag-bears another socio-economically active campaign called the “Underwear for Hope” program.
As a part of this campaign, the company takes a portion of its sales and utilizes it to teach sewing to single mothers in Columbia, making them self-dependent and capable of earning fair wages.
Did Naja get a deal on Shark Tank?
Catalina, the founder of Naja entered the tank with an ask of $500,000 in exchange for 5% of the stakes of the company.
The founder explains her idea and motivation behind her startup and says that she is ready to disrupt the $14 billion lingerie industry with the help of sharks.
Catalina hands out product samples to the sharks and tells them about the material it is made up of. The startup had made $145,000 in 5 months while keeping its profit margins of 72%.
She explains that the startup is valued at $10 million because she previously raised $850,000 at a valuation of $5 million.
After her pitch, Mark immediately goes out and Robert follows him because they think that the sales aren’t justified by the valuation demanded. Kevin offered her $500,000 for a 50% stake which she rejected.
Lori and Kevin hence follow suit stating the same reasons. Daymond appreciates her designs yet did not invest in the startup because he couldn’t match her valuation. Catalina had to walk out of the tank empty-handed.
What happened to Naja after Shark Tank?
After the company appeared on Shark Tank, it managed to grab a lot of attention despite not securing a deal with the sharks.
The eco-friendly nature of the raw materials of the product along with the bold and innovative designs attracted a lot of attention online.
The brand has continued to thrive after its appearance and the sales have increased significantly. By 2023, Naja has expanded its product line from just underwear to now selling three bras-bralettes, unlined bras, and t-shirt bras.
The prices ranging from $52-$98. The company has also started offering a range of underwear styles including bikinis,high-waisted undies, and thongs.
The company came forward during the time of pandemic by creating face masks, 70% of whose proceeds went to Soi Dog, an NGO assisting stray cats and dogs.
Despite the various backlashes received on social media and criticism over customer service, the company has continued to maintain a solid market position.
Product Details:
- The company is a luxury lingerie brand with modern and bold designs at reasonable prices.
- The products are made up of recyclable material which reduces the carbon footprints of the company drastically.
- Every product of the company has a specialized message on its inside, meant to motivate and empower women.
- They have recently released a fast-food-themed lingerie line that is grabbing a lot of eyeballs.
- Their lingerie line called “Free The Bush” caught momentum when Instagram started banning images of women with unshaven bikini lines.
What’s the net worth of Naja?
Naja entered the tank with a demand of $500,000 in exchange for 5% equity valuing the company at $10 million. The company could not secure any deal on the show.
After the show, the company is making $2.9 million annually. The estimated net worth of the company is about $3 million as of 2023.
Who are the competitors of Naja?
Even though the lingerie market is a huge market, the startup faces ruthless competition from a lot of its competitors such as:
- Victoria’s Secret
- Cosabella
- La Perla
- Bluebella
- Calvin Klein and many more.
Is Naja still in business?
Yes, Naja is still in business as of 2023 and has maintained a strong position in the lingerie market with its products.
Despite being faced with a lot of competition from renowned lingerie brands, the startup is holding well both financially and reputation-wise.
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FAQs:
What is Naja?
Naja is a luxury lingerie brand that aims to deliver the best designs at a highly affordable price.
What's the net worth of Naja?
The estimated net worth of the company is about $3 million as of 2023.