The way coffee compliments mornings, candies compliments children it is safe to say that Subway Surfers compliments every mobile phone. Subway Surfers is a really popular and easy game in the era of mobile games.
The game created history in 2018 as the most downloaded game ever with over 2.5 billion downloads worldwide and the only game on Google Play with over a billion downloads.
It is a game about a character Jake who apparently makes graffiti and is chased by a lousy policeman along with his dog. He runs away from the policeman by jumping and sliding away from the train and by dodging the other hurdles and collecting coins with different county settings in the background.
There are other characters in the game that are said to be Jack’s friends. In order to play with other characters, the player has to earn different items by completing the assigned daily, weekly, and monthly tasks.
Initially, the game was all about swiping and dodging but later in order to make it fun and engaging the creators added super powerups like a magnet, sneaker, jet jumpers, and kickstart.
They also added updates that could be either done by using the coins collected while playing or by real cash if the player was lazy. It was estimated that the game earned around $30 billion this year. The creators make money out of downloads and upgrades in the game.
Founding Story:
In the year 2012 SYBO and KILO launched subway surfers in the month of May. Initially, this game was released and targeted for a particular age group but almost everyone got a hang of it. The graffiti idea used in the game is based on the documentary ‘style wars’ from 1983 says the creative director SYBO.
SYBO group is a mobile game group based in Copenhagen, Denmark. It is a group of two friends that started the animation school in 2007. KILO on the other hand has been a leading game developer since 2000 and is known for its catchy and colorful animations and designs.
The game they developed is diverse and has 75 countries and six continents covered. SYBO’s CEO Mathias Gredel Norvig was one of the top contributors to the game and in that sense, SYBO owned the game for the long run.
There are sources that talk about subway surfers being inspired by the other endless running game Temple Run. The game was not a success when it was first launched. Even though the game is fun and engaging it gets monotonous after a point in time and might kill the consumer interest.
Competitors:
There are four biggest competitors Fruit Ninja, Candy Crush, Temple Run, and Angry Birds. These games also have a separate fanbase and are equally engaging. Subway Surfers as a game have a lot of strengths for its success; its good animation, light-heartedness, ease of swiping, and instant response are a few.
It has no scariness and murder the way that is the result in other games like Temple Run. The backdrop that the game uses of different countries is a real candy for the consumer’s eye.
The company can build new games in order to keep their consumer interest as it gets difficult to keep up with the competition. The creators can also add different levels of difficulties and other interesting events in the game to break into a monotonous tone and make it more engaging. Although the company is doing really great to date and is in profit because of its graphics and backdrops.
What’s interesting about the game is that ever since it has launched people have been downloading this game and the graph has not gone down.
There are 27,000,000 people who play Subway Surfers every day. One can easily say that the track shown in the game is the longest train track in the world as they are virtually infinite making it never-ending.
Jake can reach up to the speed of 99 kilometres per hour which makes him faster than Usain Bolt. There are more interesting facts about the game and other material related to revenue and investments that can be accessed from the links below.
How much money do subway surfers make?
Subway Surfers made revenue of more than $80 million from iOS alone excluding the in-game advertising. Their major revenue about 50% comes from the USA.
Do subway surfers ever end?
Subway Surfers and Temple Run are considered never-ending games but they will come to an end as per human capabilities.
Subway Surfers Statistics:
- Till 2020 Subway Surfers was downloaded more than 3 billion times.
- In 2017 Subway Surfers was downloaded by 400 million people.
- In 2019 they had more than 100 million active users.
- Subway Surfers is the top game of the decade by downloads.
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How much money does Subway Surfers make?
Subway Surfers made revenue of more than $80 million from iOS alone excluding the in-game advertising. Their major revenue about 50% comes from the USA.
Does Subway Surfers ever end?
Subway Surfers and Temple Run are considered never-ending games but they will come to an end as per human capabilities.
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