How DuckDuckGo Makes Money?

DuckDuckGo is an internet search engine well known for its privacy and encryption. They provide the same result to everyone everywhere. DuckDuckGo was founded in 2008 and currently offers 2.5 billion searches every month.

DuckDuckGo results are combined result of their own crawler, Yahoo! Search BOSSWolfram AlphaBingYandex and other 400 sources.

Index:

Rise of DuckDuckGo:

DuckDuckGo was founded by Gabriel Weinberg in 2008 and he remains the only member of the team till 2011. They achieve their biggest milestone in February 2013 when they reached 1 million queries per day.

Also in 2014 Apple included DuckDuckGo in Safari with the launch of iOS 8 and OS X Yosemite. In 2018 they launched their mobile app and browser extension and later in 2019 DuckDuckGo Map was enhanced with Apple maps.

DuckDuckGo Daily Traffic 2010-2020

Recently in 2020, they reached the milestone of 50 billion searches. In 2019 DuckDuckGo’s demographics show that they have about 37% of USA users followed by 10% Germany and 5% U.K.

How DuckDuckGo makes money?

DuckDuckGo majorly makes money from private ads on the search engine. DuckDuckGo ads are based on your search but not on your personal preferences like Google.

Another revenue stream of DuckDuckGo is through affiliate marketing of Amazon and eBay products. When users click on these ads they will receive a small commission on that product. In 2018, DuckDuckGo earned about $25 million and they have a growth rate of 30% YoY.

DuckDuckGo is estimated to be valued at more than $901 million. DuckDuckGo received its seed funding of $3 million in 2011 and later in 2018 added $10 million through a partnership with OMERS.

How to use DuckDuckGo?

You can easily use DuckDuckGo on any device. Currently, you can browse using DuckDuckGo via a chrome extension, iOS app, and android app.

DuckDuckGo Vs Google:

Google is undoubtedly one of the best search engines which provides the most suitable personalized search result using its powerful algorithms.

Google keeps your search history in their databases and they track users in more than 75% of the world’s websites. Google tracks your searches, location, and your complete browsing history.

On the other hand, DuckDuckGo claims that they even won’t look at your device’s IP address. Also, they provide a region-neutral result by default but you can toggle the region button for the region-specific result. (as shown in the image below)

Check out this amazing video for more insight:

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DuckDuckGo Vs Incognito mode:

While using Incognito mode in the browser won’t store any history or data but still, it can track your location and other information like the website you visit and store the data of the advertiser of that website. You can see that warning in this screenshot.

DuckDuckGo vs Google Search comparison incognito

Also you can check that when users are in incognito mode their location are still visible.(shown below)

DuckDuckGo vs Google Search comparison 1

Top alternatives to DuckDuckGo:

Apart from DuckDuckGo there are multiple other options in the market:

Qwant:

Qwant is a search engine that respects your privacy and eases discovering and sharing via a social approach.

SwissCows:

Swisscows is the data-secure Google alternative. A search engine in which your privacy is protected. Swisscows does not monitor or store any data.

Gibiru:

A browser less application that allows you to surf the web completely anonymously with absolutely zero records of your searches and sites you visit.

Searx:

Searx is a free internet metasearch engine that aggregates results from more than 70 search services. Users are neither tracked nor profiled.

Startpage.com:

Startpage.com delivers online tools that help you to stay in control of your personal information and protect your online privacy.

Interesting facts:

  • DuckDuckGo was founded about 13 years back in 2008.
  • More than $2.65 million was donated for the DuckDuckGo mission.
  • Currently, they have more than 128 employees working for their vision.
  • DuckDuckGo serves 2.5 billion searches every month.
  • DuckDuckGo is estimated to be valued at more than $901 million.

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FAQs:

Who funds DuckDuckGo?

DuckDuckGo received its seed funding of $3 million in 2011 and later in 2018 added $10 million through a partnership with OMERS.

What is DuckDuckGo net worth?

DuckDuckGo is estimated to be valued at more than $901 million

Who founded DuckDuckGo?

DuckDuckGo was founded by Gabriel Weinberg in 2008 and he remains the only member of the team till 2011.


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