Q. How many people in India have a membership in online video streaming applications?
Assumptions:
1) Since the type of user is not mentioned in the question, I have only considered paying subscribers.
2)Internet connection in rural India isn’t good enough for streaming.
3) Most Indians use torrents and don’t believe in paying for content.
4) About 40% of Indians live in urban areas.
5) If someone uses multiple OTT platforms, the person is counted only once.
6) Subscribers are mostly students and employed individuals (below 5 years of age)
7) Free OTT platform like Youtube has not been considered.
Approach:
Typically if someone subscribes to any OTT platform, they can use it on 4 different screens. In India people usually share their passwords with their friends and family.
Calculation:
Number of paying subscribers of OTT platforms= (.4*.25*.15*1300)Millions
= 19.5 Millions
= 1 crore 95 Lakhs
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