Press "Enter" to skip to content

Guesstimate Example #1 | How many people in India have a membership in online video streaming applications?

1

Q. How many people in India have a membership in online video streaming applications?


Assumptions:

1) Since the type of user is not mentioned in the question, I have only considered paying subscribers.
2)Internet connection in rural India isn’t good enough for streaming.
3) Most Indians use torrents and don’t believe in paying for content.
4) About 40% of Indians live in urban areas.
5) If someone uses multiple OTT platforms, the person is counted only once.
6) Subscribers are mostly students and employed individuals (below 5 years of age)
7) Free OTT platform like Youtube has not been considered.

Approach:



Typically if someone subscribes to any OTT platform, they can use it on 4 different screens. In India people usually share their passwords with their friends and family.

Calculation:

Number of paying subscribers of OTT platforms= (.4*.25*.15*1300)Millions
                                                                                     = 19.5 Millions
                                                                                       = 1 crore 95 Lakhs

Check other examples



See also  Guesstimate Example # 5 | The number of words an average eraser can rub off would be?
  1. ปั้มไลค์

    Like!! Really appreciate you sharing this blog post.Really thank you! Keep writing.

Leave a Reply

You cannot copy content of this page