A full-time nurse and a full-time mother Regina Crisci, after facing the trials of the dirty diaper from her young son, decided to come up with a product named Diaper Dust that would help neutralize the odor before disposal. She used her time in lockdown to make this product in her own backyard with activated carbon and sodium bicarbonate, and then decided to sell her product to other parents through word of mouth, and they loved it.
She wanted to start her company around her product but still wants to work as a nurse, so, therefore, she comes to shark tank to try to procure some funds in order to help her on her journey. Were the sharks interested, or did they wrinkle their noses and turn away, let us investigate.
Diaper Dust at a glance:
|Business idea||Deodorizing agent for a dirty diaper|
|Asked for||$75,000 for 40%|
|Accepted deal||$75,000 for 40%|
|Business status||In business|
|Episode||Season 13, Episode 14|
Regina Crisci is from Winterville, North Carolina, and had been working in nursing homes as a floor nurse, manager, and assistant director and as an IMC contract nurse at a level 1 trauma center for 3 years. When she had a son in 2018, she loved her duties as a mother, but dreaded the time to dispose of the dirty diapers because of the odor and tried many methods, but to no avail.
She then succeeded in creating a solution through her idea of “Diaper Dust”, after much trial and error. She then sold it to friends and family and its popularity grew. This is when she knew that she needed a mentor to help with the business and decided to come to shark tank to look for an investor and some funds to help her secure a manufacturer and grow her business.
Did Diaper Dust get a deal on Shark Tank?
Regina Crisci comes into the tank, asking $75,000 for a 40% stake in her startup. She explains about the general problem faced by parents regarding dirty diapers that stink even when they are disposed of, and to demonstrate, gives some “dirty” diapers to the sharks and they take a whiff and are disgusted by the odor. Regina then tells them to use her product on the diaper, and after doing so, they realize that the odor is gone.
She then tells the sharks that the product is made from activated charcoal and sodium bicarbonate and she concocted it in her backyard with a composting machine and a lot of hard work during the lockdown. She has a patent pending and there is no other product like this in the market in terms of utilization. She also tells them about her career as a travel nurse and how business is unfamiliar to her.
Mark asks about costs and selling price, and Regina says that she makes it for $3.15 and sells for $14, with her marketing usually employing social media and word-of-mouth. Kevin is not interested, Barbara thinks the startup needs a partner instead of a shark and Lori does not think the startup is big enough, so they all go out. Regina tries to say that she might sell her house to meet her capital needs but Mark advises her not to.
Emma Greede is out but says that Regina should focus on marketing through the “mumfluencers” in social media and that will help the product awareness grow. Mark then steps in and commends Regina’s efforts for her company, even though it is not her strong suit and for being a true entrepreneur, and decides to go with Regina’s ask and she gladly accepts the deal.
What happened to Diaper Dust after Shark Tank?
After the pitch, the company had good sales, and their product was completely sold out. She also seems glad for the help of Mark Cuban and his team, which must have helped her in growing her company.
- The product cost is around $14 and can be purchased through their website or on Amazon.
- They can be contacted for queries at, email@example.com
- Their headquarters is in Winterville, North Carolina.
Competitors of Diaper Dust:
Competitors are –
- Johnson & Johnson
- Mamy poko pants
- Diaper Gini
- Snuggle Baby Diapers
What is the net worth of Diaper Dust?
The net worth of the startup is said to be around $1-1.6million, as of 2022, with the sales value unknown.
Is Diaper Dust still in business?
Yes, the startup seems to be operational, with Regina still continuing to work as a nurse along with handling the business. We do not know much regarding the future prospects of this startup, but we wish good luck to them and hope to accomplish whatever they set their minds to.
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What is Diaper Dust?
Diaper Dust is a Deodorizing agent for a dirty diaper. A full-time nurse and a full-time mother Regina Crisci, after facing the trials of the dirty diaper from her young son, decided to come up with a product named Diaper Dust that would help neutralize the odor before disposal.
Who founded Diaper Dust?
Regina Crisci is from Winterville, North Carolina, and had been working in nursing homes as a floor nurse, manager, and assistant director and as an IMC contract nurse at a level 1 trauma center for 3 years.