Deux is a line of plant-based cookie dough. Deux is a vegan and gluten-free cookie dough that comes in various flavors, including gingerbread, pumpkin spice, sugar and spice, chocolate cake, peanut butter, brownie batter, and the alternative of Nutella, Drip flavor.
Deux costs around $15 for a jar. There are more than 75 Erewhon Markets, Fresh Market, independent grocery stores, and Deux’s website. Deux is the top-selling product in the Erewhon Market. In June 2021, Deux received a seed round investment of $1 million.
Deux at a Glance:-
| Idea | Gluten-free cookies and dough. |
| Founders | Sabeena Ladha |
| Asked For | $300,000 For 10% |
| Accepted Deal | No deal |
| Sharks | No sharks |
| Business status | In Business |
| Episode No. | Season 13, Episode 6 |
| Website | Deux cookies |
| Buy on Amazon | Buy Now! |
Index:
Who are the founders of Deux Cookies Dough?
Sabeena Ladha is the founder of Deux Cookies Dough. Sabeena used to work in the venture capital world before she founded Deux cookies. During the period of the pandemic, Sabeena started taking fistfuls of supplements and asked her friends, for fun, to make cookies have all the supplements in them. Sabeena and her friend started doing research and studies and found nothing similar to what they thought.
Sabeena saw this gap as an opportunity and took help from the doctors to prepare a gluten-free and vegan recipe for making healthy, tasty, and nutritious cookies. Sabeena found that the dough of the cookies was also great, so, they started selling the dough and cookies both. Sabeena set a goal of touching a specific amount over one year and started side hustling along with her job. The goal set was met in a week and Sabeena jumped into Deux for full time.
Did Duex Cookies Dough get a deal on the Shark Tank?
Sabeena Ladha entered the shark tank in season 13, episode 6 seeking an investment of $300,000 for 10% equity in her business in return. Sabeena shared the story of her journey from a venture capitalist to an entrepreneur of a firm. Sabeena asked the sharks to taste the cookies and all the sharks seemed to be mesmerized by the taste. Sabeena shared how she got an idea of this during the pandemic and gradually it turned out to be a boom for her.
When the sharks asked about the sales figures, she again impressed the sharks by sharing the sales figures for 2020, which were $70,000 ( Sales of 3 months, October- December). Sabeena was expecting to achieve sales of $1.2 million by the end of 2021. Sabeena shared her earlier investment. She raised $1 million at a valuation of $6 million. Robert Herjavec said she was one of the most impressive and remarkable entrepreneurs he had seen in the last 13 years of his life but still went out because Robert didn’t like the sweet business.
Lori Greiner said if it had more quality of being healthy she would have loved to do the investment and go out. Nirav asked about the daughter-father relationship and went out. Kevin O’Leary agreed with their point of Robert and went out for the same. Mark Cuban said there are too many calories, which is not good for your health and it will be a setback sooner or later, so he’s out. Robert Herjavec changed his mood and gave her an offer of $300,000 for 15% equity in return.
Sabeena countered him with an offer of $300,000 for 12.5% equity in the business. Robert disagreed. Sabeena gave another counteroffer of 10% equity along with 5% in advisory shares. Robert withdraws his offer and Sabeena goes out empty-handed. Duex sweetness turned out to be bitter for Sabeena on the show.
What happened to Deux Cookies Dough after the Shark Tank Show?
After the shark tank show, like other businesses, Deux cookie dough also gained huge popularity and fame from the show. Deux didn’t get any offers from the sharks as they didn’t find any point of investment. Sabeena didn’t take them seriously and continued with her passion and vision for which she left her job. After the show, it took a while but Sabeena turned the path of Deux cookies toward success.
During the pitch, they came up with a valuation of $3,000,000, which wasn’t accepted by the sharks. As we all know, everything happens for good. After the show, Sabeena started working on her vision of achieving sales of $5 million by 2022. In May 2022, they launched a new product called cinnamon roll flavored cookies which were liked by our people. In the same month of 2022, they officially announced that they’ll soon be available in The Fresh Market and Bristol Farm stores.
Before the show, they were operating on limited platforms but their appearance on the show made them available in Target, Whole foods, Hyvee, Erewhon, Westside market, and Foxtrot. A pack of Deux cookies costs $4 and they sell them for $15 per unit.
Competitors of Deux Cookies dough are:-
- Gooder Foods
- Wilde Brands
- Plant Power Fast Food.
What is the net worth of Deux Cookies Dough?
The estimated net worth of Deux Cookies Dough is $2.3 million. The valuation on the show as per the founder was $3,000,000.
Is Deux Cookies Dough still in business?
Deux Cookies Dough is still in business. In May 2022, they launched a new flavor of cinnamon roll and announced that they’ll soon be available in The Fresh Market Stores and Bristol Farm Stores. Deux cookies are doing great and Bizz Bucket wishes them great luck and prosperity ahead.
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FAQs:
What is Deux cookies?
Deux is a line of plant-based cookie dough. Deux is a vegan and gluten-free cookie dough that comes in various flavors, including gingerbread, pumpkin spice, sugar and spice, chocolate cake, peanut butter, brownie batter, and the alternative of Nutella, Drip flavor.
Who founded Deux cookies?
Sabeena Ladha is the founder of Deux Cookies Dough. Sabeena used to work in the venture capital world before she founded Deux cookies. During the period of the pandemic, Sabeena started taking fistfuls of supplements and asked her friends, for fun, to make cookies have all the supplements in them.