Cookie Dough Cafe Shark Tank Update

The Cookie Dough Cafe is a shop started in Peoria, Illinois in the year 2011. The shop offers different flavors of cookie dough. The Cookie Dough Cafe offers products that are similar to room-temperature ice cream. If there is no egg in their products, the stomach ache can be avoided and all the good qualities of cookie dough are served in a small cup.

There are independent markets nationwide that offer the ready-to-eat cookie dough by The Cookie Dough and also at 90 Fresh Markets. Cookie Dough is for people who enjoy eating cookie dough or ice cream that is not cold.

Cookie Dough Café at a Glance:-

Idea	Different flavors of Cookie Dough making and selling
Founders	Joan Pacetti and Julie Schmid.
Asked For	$50,000 For 20% equity
Accepted Deal	$100,000 For 30% equity
Sharks	Lori Greiner And Steve Tisch
Business status	In Business
Episode No.	Season 5, Episode 24
Website	Cookie Dough
Buy on Amazon	Buy now!

Index:

Who are the founders of Cookie Dough Cafe?

The sisters Joan Pacetti and Julie Schmid are the founders of The Cookie Dough. They knew that many people had leftover cookie dough from the bowl. That is the inspiration behind The Cookie Dough.

The sisters created the store in 2011 in Peoria, Illinois. They have spread it to 90 Fresh Markets and independent markets all over the country. They just need a partner to help them with getting into more stores and finance for co-packing.

Did cookie dough Cafe get a deal on the Shark Tank?

Joan Pacetti and Julia Schmid entered the shark tank seeking an investment of $50,000 in exchange for 20% equity in the business. They demonstrated how cookie dough is directly eaten from a jar. The sisters shared that they had purchased an order for more than they had sold in a year. They have an order of 23,000 points in hand and make around $6,000 in profit.

Kevin O’Leary wasn’t impressed with the sales numbers and left. The sisters said they are here to get guidance more than investment. Daymond John liked the product and concept but shared that he couldn’t contribute enough time to them and went out. Mark Cuban also felt that it was too early to invest and went out. Walgreens wanted to give an offer but it’s not on a distributor channel yet to be moved out.

Lori Greiner was thinking about all the sharks and asked Steve Tisch to join her and gave him an offer of $100,000 in exchange for 30% equity in the business. Tisch said he would join if they did it at 40% equity. The duo encountered the same offer they pitched. Lori Greiner lowered it down again to 30% equity for $100,000. Duo Sister accepted the deal and took their check.

What happened to Cookie Dough Cafe after the Shark Tank?

After the show, the deal made between the duo’s sisters and Lori and Steve was closed. Steve and Lori Greiner’s guidance was a key success point behind the cookie dough. Cookie Dough Cafe before was only available for a single point but they did variations in their business model and now offers small and convenient products. Joan and Julia made additions to their product line after the show. They kept updating through Facebook and various online platforms about their products and new additions to regain their customers.

During the pitch, they asked for a valuation of $250,000 but, Lori and Steve gave an offer valuation of $333,333.33. Steve was not ready to go down in terms of equity, but Lori made him do so.

Cookie Dough Cafe includes different products; Brownie Batter, Chocolate chips, Confetti cake, Monster, Naked, Oatmeal choco chips, and many more. 16 packs of choco chips are sold for $84. 8 packs of the same cost $59, the 16 of the Oreo costs $54, the Chocolate chips bundle costs $59, Oatmeal Choco chips and Brownie Batter costs $59, and other range of packs.

Cookie dough cafe generates revenue through its website by gaining direct orders and getting most of the products shipped for free. After the show, the revenue graph changes. Cookie Dough has captured the market all over the world and it is also available at Echo Valley Meat, which has also appeared in the shark tank.

Competitors of Cookie Dough Cafe:-

There are no exact competitors available for Cookie Dough Cafe but, the few alternatives respective to its product line are:-

Pepper Palace
The great American cookies

Consumer

What is the net worth of Cookie Dough Cafe?

The valuation holding during the pitch was $ 250,000, which was improvised by Lori Greiner and Steve Tisch with an offer valuation of $ 333,333.33. The estimated net worth of a cookie dough cafe is $5 million.

Is Cookie Dough Cafe still in business?

Cookie Dough Cafe is still in business and doing great in sales. As of 2021, they have annual revenue of $5 million. The duo sisters have also made various additions to the product line and are available in the East Valley Meat business too.

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