Indeed, the fusion of style and functionality is often the hallmark of successful enterprises, and perhaps no other accessory embodies this synergy quite like eyeglasses.
Enter Bunny Eyez, a visionary eyewear brand redefining the way we see and wear glasses. With innovative flippable and tiltable features, Bunny Eyez offers a range of forms and lenses for their reading glasses, including standard, Sunnyz, and blue lenses.
Founded in 2017 by sisters Stacy Fritz and Jenny Hutt, Bunny Eyez pays homage to their late mother, Bunny Koppelman, who tragically succumbed to pancreatic cancer. Through their grief, the sisters channeled their creativity and passion into creating a groundbreaking eyewear brand that combines functionality with style.
At the forefront of their customer experience is a user-friendly tool on their website that suggests glasses based on facial structure, ensuring a perfect fit every time. With an average price of $35 for a standard pair of reading glasses, Bunny Eyez not only offers unparalleled innovation but also accessibility to quality eyewear.
Bunny Eyez at a Glance:-
| Idea | Tilt-able and flippable reading glasses |
| Founders | Jenny Hutt, Stacy Fritz and Andrea Gluck |
| Asked For | $200,000 for 10% equity |
| Accepted Deal | $200,000 for 20% equity and $2 per unit royalty. When investment is recouped, equity drops to 15% and the royalty goes away. |
| Sharks | Daymond John |
| Business status | In Business |
| Episode No. | Season 15 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
The sisters Jenny Hutt and Stacy Fritz provide an example of how invention comes from need. While getting their hair done at a hair salon, they experienced an epiphany. The women wore reading glasses, but they were too tight to fit comfortably. To make matters worse, hair dye leaked into the spectacles, which was an additional hassle.
The sisters believed they required a product to allay their worries because of the peculiar conditions. Although the tilting feature of opera glasses served as an inspiration for the two, they ultimately created their own technology.
Stacy and Jenny were able to create a prototype that addressed their concerns and allowed them to do chores without difficulty thanks to their research, labor, and investment.
The women gave Bunny Eyez its unique offering by utilizing a black diamond hinge technology that is trademarked. Now, customers can have an entirely new experience by flipping their temples and donning reading glasses.
Did Bunny Eyez get a deal on Shark Tank?
Jenny Hutt, Andrea, and Stacy Fritz go to Shark Tank and demand $200k in exchange for 10% ownership. Jenny tells the Sharks how the idea for Bunny Eyes originated.
They currently own two utility patents, and the public responded well to their invention when it was first introduced. With 200,000 copies sold, their lifetime sales (which began in the summer of 2018) have surpassed $5 million.
Before falling, sales were approximately $600,000 in 2018, $1.9 million in 2019, and $1.3 million in 2020. They made $700,000 in sales in 2021 and $400,000 in 2022.
A few celebrities talked about these reading glasses on TV at the beginning of the company. Hoda Kotb, an American television journalist, is one of them. The commodities retail for between $35 and $40, with a landing fee of $3.70 + $0.60 for each case.
Both their own websites and Amazon are where they sell reading glasses. Sharks are needed for product distribution and listing in big-box stores.
Diamond John proposed a $200k royalty in exchange for 20% equity and a $2 royalty until the $200k was paid, at which point the equity decreased to 15%. Mark Cuban, Kevin O’Leary, and Barbara Corcoran declined to participate in the company.
What happened to Bunny Eyez after Shark Tank?
The sisters who founded Bunny Eyez, Stacy Fritz, and Jenny Hutt, are always thinking of new ways to expand the business. On their website, customers may purchase a range of reading glasses with their ground-breaking black diamond hinge technology.
The company also took into account the requirements, desires, and preferences of the client. Customers can select from ten different shapes for their glasses as a consequence.
The website provides a range of colors and sizes of reading glasses for both men and women. Although the brand’s creation is centered around usefulness, style and versatility are also highly valued. The brand’s goods is directly wearable by users.
Furthermore, individuals can wear the spectacles like opera glasses by tilting them. It is evident from the numerous uses for eyewear that Bunny Eyez is still expanding and gaining popularity with customers.
Consumers have flocked to the company’s unique offering from all over. With glowing reviews on its website and growing consumer confidence on Amazon, the brand has already had a big impact on the eyeglasses market.
Even though their product is well-liked by a broad spectrum of consumers, celebrities and members of the media have grown fond of it.
The narrator of “Gossip Girl,” Kristen Bell, and actress Kaley Cuoco from “The Big Bang Theory” have both indicated interest in the product. Hoda Kotb and Debra Messing are among the other celebrities who have tried on the company’s eyewear.
With appearances in esteemed publications and TV shows including WNBC, Today TV, WNYW, and The Oprah Magazine, the team has seen a stratospheric ascent. The company’s policy has pushed customers to come back for more, even though the product was designed to increase convenience.
With free delivery on orders over $50 and easy returns, customers may choose between lenses like readers, blue right readers, sunglass readers, and prescription-compatible lenses with ease.
What’s the net worth of Bunny Eyez?
At the time of Shark Tank, the founders valued the Bunny Eyez at $2 million but later Sharks brought their valuation to approximately $1 million. A current estimate of Bunny Eyez’s net worth is $2 million. When this company was first established at the end of 2017, its founders had to overcome many obstacles.
This product is excellent, but in order to expand its market share, more efficient marketing strategies are needed.
Is Bunny Eyez is still in business?
A few updates on Bunny Eyez: the company is still operating, growing into new areas, and customers are happy with the products.
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FAQs:
What is Bunny Eyez?
The company Bunny Eyez makes eyeglasses with flippable and tiltable features. They have a range of forms and lenses for their reading glasses, such as normal, Sunnyz, and blue lenses.
What's the net worth of Bunny Eyez?
At the time of Shark Tank, the founders valued the Bunny Eyez at $2 million but later Sharks brought their valuation to approximately $1 million. A current estimate of Bunny Eyez’s net worth is $2 million. When this company was first established at the end of 2017, its founders had to overcome many obstacles.