Looking for a hands-free way to bottle-feed your baby? Enter Beebo – the baby bottle holder that took Shark Tank by storm.
With its clever design and practical features, Beebo has become a go-to tool for busy parents looking for a little extra convenience during feeding time. Read on to find out more about the Beebo journey after its appearance on Shark Tank.
Beebo is a better alternative to bottle feed. It is a product made up of rubber by parents, for parents. It makes a soft foam bottle holder that’s both washable and adjustable. It is designed ergonomically, Beebo rests comfortably on one shoulder and makes one arm free from arm pain during feeding.
With the help of this product, they can perform other tasks with their free hand. It’s adjustable and helps to give a proper and the right angle for comfortable feeding. It can fit into most of the bottles in the market and is BPA-free, lead-free, PVC-free, and phthalates-free. It does not have buckles, clips, straps, or other potentially damaging components. It is detachable and flexible to use. It is made up of watertight flex foam.
Beebo at a glance:
| BUSINESS Idea | Enhanced kid bottle-feeding product |
| Founder | Martin Hill |
| ASKED FOR | $200,000 For 20% |
| ACCEPTED OFFER | $200,000 For 30% |
| SHARK | Lori Greiner And Ashton Kutcher |
| BUSINESS STATUS | Acquired, In Business |
Index:
Who is the owner of Beebo?
Martin Hill the founder of Beebo, is a successful entrepreneur. He invented it from the scratch. He used to manufacture, patent design, and distribute to the US and abroad. He is an electrical engineer by profession and also a very loving and dedicated dad. He got the idea to discover Beebo from his own son whom he used to feed in his free time.
He shared that his son is a fussy eater to which he worked and founded Beebo and turned this into a business model. Beebo helped him to hold a book in one hand. He decided to name it Boobie but got settled with Beebo. Currently, Martin and his wife both work as directors and board members of their new company Better Family Inc.
How was the Beebo Shark Tank Pitch?
Beebo was mainly concerned with its packaging process and needed the expertise of a shark along with an amount of investment which made him appear on Shark Tank season 7, episode 1, with a pitch of $200,000 for 20% equity in the business.
He showed and explained the working model and benefits of Beebo along with the need for a shark’s expertise. He distributed samples to the sharks and explained to them how it exactly works and its sales numbers to date.
Kevin said that he liked the product and gave an offer of $200,000 for a 33% stake in the company. Robert appreciated the product but didn’t find it a problem and turned himself out.
Mark also went out for the same. Lori Greiner gave an offer of $200,000 for 30% of equity and asked Ashton to join him, Ashton agreed and the offer was clearly in front of Martin Hills. He took a moment and agreed to the deal of Lori and Ashton which was $200,000 for 30% equity in the business.
What happened to Beebo after Shark Tank?
After Shark Tank, Beebo captured fame but Lori and Ashton didn’t come into agreement in reality but the company still managed to grow.
The company has also released new products, including a line of silicone baby bibs and a convertible baby carrier. The Beebo has received positive reviews from parents and has become a popular baby accessory.
Now, it is available on the Better family, BuyBuy Baby, and Bed, Bath, and Beyond. They have added a variety to it in terms of colors, now it is available in the market in three colors: raspberry, teal, and charcoal. It is still available in the market and earns around $ 5 million in value through it.
In 2020, Better Family, Inc., a Florida-based company that owns the patents to The Beebo, has been acquired by Swabbies Tech, Inc. of Dunnellon, Florida.
Martin Hill, the creator and founder of The Beebo, stated,
“We are very pleased and excited to be involved with such an amazing company. The combination of Better Family, Inc. and Swabbies Tech, Inc. could not be more perfect. Both Sarah and I are very much dedicated and focused on the success of the combined company and see nothing but amazing things in the near future.”
Currently, it is captured by its parent company Better Family Inc. Martin and his wife are directors of the same. Earlier it was available for $39.95 per unit but now it costs $29.95 to its retailers. Before Shark Tank, they used to produce only Beebo but after capturing it under Better Family Inc., they launched a new product which was Ava the elephant in 2021.
What’s the net worth of Beebo?
At the time of the shark tank appearance, Beebo was valued at around $666,666. They earn a huge amount of revenue from their uniqueness and advantages. It manufactures per unit at a cost of $10.86 and sells it to retailers for $39.95.
They are also available on various online platforms and retail shops. They have a 4-star rating for their product on Amazon.
Competitors analysis:
As per Martin, it is completely a unique product in the market and holds no competition. But there are a few of alternatives to it which are:-
- Gogo Squeeze
- Lalabu
- Pearhead
- Wild deal
- Booginhead
Is Beebo still in business?
The deal with Lori and Ashton never bore fruit, but as of 2021, Beebo’s corporate holding company, Better Family, has acquired Shark Tank’s season 1 fame, Ava the Elephant. It is going very strong and will definitely run smoothly in the coming future it seems. It had an estimated revenue of $5 million in 2021. We wished them the best to go on and on.
Interesting facts:
Few interesting facts about Beebo
- Firstly it was to be named Boobie by Martin
- It is detachable and flexible
- It is adjustable and washable
- It can fit into most of the bottles available on the market
- It allows you to multitask.
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What is Beebo?
Beebo is a product made up of rubber by parents, for parents. It makes a soft foam bottle holder that’s both washable and adjustable.
Who founded Beebo?
Martin Hill the founder of Beebo, is a successful entrepreneur. He invented it from scratch. He used to manufacture, patent design, and distribute to the US and abroad.
Who acquired Beebo?
Better Family Inc. acquired Beebo Martin and his wife are directors of the same. Earlier Beebo was available for $39.95 per unit but now it costs $29.95 to its retailers.
