Socks are comfortable for the sole but what if I tell you that they can help in your performance as well? Presenting Appola performance socks are the first socks to allow your feet to do whatever they like with comfort.
The socks allow this comfort through their technology of compression that helps to not have pain or injury when exercising or using your legs to do what you like.
The company founders have created the product for dancers the hardest working sportspersons, but they believe that the product can be used by “anyone with feet”
Apolla Socks at a Glance:
| Business idea | Socks with Compression technology to reduce pain |
| Founder | Kaycee Jones and Brianne Zebrowski |
| Asked for | $300,000 for 15% |
| Accepted deal | $300,000 for 25% |
| Sharks | Lori Greiner |
| Business status | In business |
| Episode | Season 13, Episode 18 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
The founders of Apolla performance socks, Kaycee Jones and Brianne Zoborowski, started the company in 2014 as they came together in the year. The duo came up with the idea on vacation as the two of them were sitting on a beach, Brianne’s husband-to-be started the conversation on leg and foot injuries on dancing. He too was a dancer.
After that Jones came up with a Powerpoint presentation to bring Briannae on for the idea. They both knew that dance medicine and science were on their side and the footwear for dancing was outdated so they had to do something to save it.
Therefore they came up with the idea of compression to be built into the socks so that it would help dancers when they do the regime and after. After doing well in their first year with $1 million in sales, they come to the shark tank to try and secure a deal from the sharks.
What is Apolla Socks?
Apolla Performance Wear is a company that produces dance socks and footwear. They are designed to provide support, traction, and protection for dancers’ feet while also allowing them to move freely and comfortably.
Did the Apolla socks get a deal on Shark Tank?
The founders, Brianne Zborowski and Kaycee Jones walk into the tank and introduce themselves to the sharks, asking $300,000 for 15% of her company.
Both of them perform a little skit to introduce the product and bring smiles to the faces of the sharks. They are interested to know more about the compression technology and to see the product.
Both founders claim that 75% of people go through foot pain. Their product has a design and utility patent and they have sold 120,000 pairs of socks since august 2016.
The padding at the heel of the socks and front of the sock help the person who us wearing the sock from injuries fatigue and any kind of stress.
The product has increased the cost of manufacturing from $2-6 per pair and retail for $32-40. Kevin is the first one to go out as he believes in the socks but thinks he can add no value to the product. Mark believes that he was a dancer but he cannot help them therefore he is out.
Next is Robert who believes they will not scale, followed by Emma who believes the same. Finally, Lori explains how she finds the socks comfortable. She offers 300,000 for 25%. After a discussion, the two of them agree on the deal.
What happened to Apolla Socks after Shark Tank?
After securing a deal with Lori, the sales soared for Apolla socks, after selling off the inventory they had, they received back-to-back orders in regards to the product as the customers loved the product. The deal with Lori never saw light but the one appearance on shark tank helped the business do great in sales.
The business as of Jan 2023 is doing remarkable business and they have backlog orders till today or even delays in shipping the orders.
Product details:
- The product is a Targeted Compression sock that helps in the circulation of blood in the feet and is for anyone with feet.
- The socks provide support to the arch, ankle stability, energy absorption, etc.
- Traction is another important property for dancing that is provided by socks.
- The padding in the heel helps them to reduce injuries and fatigue.
Competitors of the Apolla socks:
Some competitors of this company can be-
- Orthofeet
- Pedos
- The active foot store
- Apex foot health industries
What is the net worth of the Apolla socks?
At the time of Shark Tank’s appearance, Apolla Socks were valued at around $2 million as per the founders. The current net worth of Apolla seems to be $1.2 million as of today.
Are the Apolla Socks still in business?
Yes. This business is still operational as of 2023, with its website still functioning & earning over $5 million annually.
Hope the company does wonders and helps millions of people with foot pain, the decision to come out of the dancer community and out for the public has been the best decision made so far by the company. Let’s see who all get benefitted!!
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What is Apolla Socks?
Apolla Performance Wear is a company that produces dance socks and footwear. They are designed to provide support, traction, and protection for dancers’ feet while also allowing them to move freely and comfortably.
What's the net worth of Apolla Socks?
At the time of Shark Tank’s appearance, Apolla Socks were valued at around $2 million as per the founders. The current net worth of Apolla seems to be $1.2 million as of today.
