Ade and Ayo is a beautiful and unique line of products made for kids, representing the African culture. Ade and Ayo offer clothes and artisan-made toys that are associated in some way or the other to another African culture. Ade and Ayo use fabric from Africa to manufacture these clothes. The toys offered by Ade and Ayo are stuffed animals of crochet, rattles, scooter baskets, and others.
Ade and Ayo also offer a gifting bag that consists of the toys and clothes of one’s choice wrapped up in a drawstring bag. The name of the brand means celebration. The context of this name refers to the celebration of one’s culture even when one lives far away from their home.
Ade and Ayo at a Glance:-
| Idea | African Printed clothing brand |
| Founders | Temidayo and Abisola Abedokun |
| Asked For | $175,000 for 10% equity |
| Accepted Deal | $200,000 For 30% equity +$500,000 on a line of credit |
| Sharks | Barbara Corcoran |
| Business status | In Business |
| Episode No. | Season 13, Episode 15 |
| Website | Ade and Ayo |
Index:
Who are the founders of Ade and Ayo?
Temidayo Adedokun is the founder of Ade and Ayo. She founded the business in 2020 and runs it with the help of her husband Abisola. She completed her degree in Bachelor of Arts in Economics from the University of California. In 2015, from Yale Law School, she acquired a Doctor of Law (JD). She worked as an associate at Jones Hall, APLC Company in San Francisco.
When she was pregnant with her first child, Temidayo and her husband searched for clothes and nursery furniture for their child that would be influenced by her Nigerian culture. Whatever they found in the market was either too expensive or non-representative of their culture. In 2020, due to the COVID pandemic, she was fired from her law firm and decided to tap into the clothes market that was not only wanted by them but many other parents like them. She entered Shark Tank to get the help of a shark in the distribution and expansion of Ade and Ayo.
Did Ade and Ayo get a deal on the Shark Tank?
Temidayo Adedokun came on the shark tank seeking an investment of $120,000 for 10 % equity in the business. Temidayo explained his business idea and demonstrated the product. Sharks asked for various detailing about the sales, profit margin, and their journey through this.
Sharks have not seemed much interested in this business and where started moving out one by one with suggestions and reasons to move out. Barbara Corcoran was the only shark left in the tank and she gave an offer of $200,000 for 33.3% equity which means 1/3rd of the Ade and Ayo +$500,000 on a line of credit.
Temidayo accepted the deal with no counter and the pitch finally got closed with a handshake and check amount. Other sharks, didn’t find this business an investable business due to risk factors, early stage, and loads of work.
What happened to Ade and Ayo after the Shark Tank Show?
After their appearance on the show, Ade and Ayo’s sales went up to 8 times more than usual. Once the show aired, Ade and Ayo got huge fame and popular among the viewers. During the show, they came up with a valuation of $1,200,000 which was updated to $600,600.6, by Barbara Corcoran.
Gradually, after the show, Ade and Ayo have many more things to show to the world. Apart from their specialized printed clothing, they sell baskets, nursery items, and other accessories.
Ibukun PJs, Atarodo PJs, Atardo toddler PJs, Ibukun Slippers, Atarado Bozo Slippers, and Playful Unisex PJs are their new arrival to check out more click here. Various big retailers have also approached Ade and Ayo after seeing their great demand in the market.
As of 2022, they are still in operation. Ade and Ayo are available in both online and offline markets. They also have family PJs for a common look.
Competitors of Ade and Ayo are:-
- Simple Chickie Clothing
- Bonn Bonn Baby
- Mimma’s World
- Kcandktbaby
What is the net worth of Ade and Ayo?
Ade and Ayo have an estimated net worth of $1.7 million. The valuation asked during the show was $1,200,000 which was brought down by Barbara to $600,600.
Are Ade and Ayo still in business?
Ade and Ayo are still in business and are adding various other accessories apart from their specialized printed clothing. They have various options available in PJs which satisfied the needs of every customer.
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FAQs:
What is Ade and Ayo?
Ade and Ayo is an African Printed clothing brand. Temidayo Adedokun is the founder of Ade and Ayo. She founded the business in 2020 and runs it with the help of her husband Abisola.
What's the net worth of Ade and Ayo?
Ade and Ayo have an estimated net worth of $1.7 million. The valuation asked during the show was $1,200,000 which was brought down by Barbara to $600,600.