Behave bra is a brand of bras that help women, especially plus size women, solve the problems of painful shoulder divots, quad- boobs and incessant discomfort. Women face these problems because various bra companies have only focused on making bras with maximum C cups. But Behave Bras make DD+ cup sizes so that women do not have to compromise with the most basic necessity of their lives.
The bras are made of Stayz innovative stretchable fabric that proves to be extremely comfortable. Behave bras has an opportunity to create its niche in the market because even though there are other brands manufacturing the same thing, Behave Bras are doing it with complete dedication and concentration on a particular type of customer.
Behave bras at a Glance:-
| Idea | Wireless Bras and Panties clothing |
| Founders | Athena Kasvikis |
| Asked For | $150,000 for 15% equity |
| Accepted Deal | $150,000 for 20% equity |
| Sharks | Kevin O’Leary |
| Business status | In Business |
| Episode No. | Season 13, Episode 15 |
| Website | Behave Bras |
Index:
Who are the founders of Behave Bras?
Athena Kasvikis is the founder of Behave Bras. She is also the CEO of the company. She completed her MBA from the University of Rochester- Simon Business School. She worked at Procter and Gamble. Then, she worked as the VP of Marketing for 2 years at Kill Cliff Inc. She used to experience problems caused by wearing the wrong size of bras during high school because she did not have any choice.
She decided to solve this problem that is faced by over 50 million women. She started her tests by making 2 or 3 bras and tested them on herself. Her experiments were successful and she gave birth to Behave Bras.
Did Behave Bras get a deal on the Shark Tank Show?
Athena Kasvikis came on the shark tank show in season 13, episode 15, seeking an investment of $150,000 for 15% equity in the business. Athena shared her own story and how she decided to come up with the whole concept. Athena shared her business USP which makes it a fresh product. Sharks had a good talk during the pitch related to sales, margin, and cost of production.
All the sharks started going out one by one by returning suggestions or disappointing words. Kevin O’Leary was the only shark who offered $150,000 for 20% equity in the business. All the other sharks were out of the pitch.
Athena didn’t seem sure to give so much equity so she gave a counteroffer of $150,000 for 17% equity, Kevin declined the offer and said it was non-negotiable. Athena accepted the deal with Kevin O’Leary in the end.
What happened to Behave Bras after the Shark Tank Show?
After the show, when the show aired, Behave Bras got bulk orders of more than 800 bras which increased the sales chart. The deal made between Kevin O’Leary and Athena wasn’t closed as of March 2022. After the show, their sales turned 4 times than they shared on the show. Behave Bras operates only through their official website for sales and orders. Behave Brass directly deals with the customer which saves customers’ costs.
During the pitch, they came up with a valuation of $1.5 million which was reframed to $750,000 by Kevin O’Leary. Behave Bras sells bras and panties. They sell bras for $75 and panties for $20. For various bras and panties, selections have clicked on their website. In fact, as of July 2022, the deal didn’t close among them. As of 2022, Athena is having a great time.
Competitors of Behave Bras are:-
- Fashion Haos
- KR Swimwear
- Lotus Louis
- Keen Footwear
- Sheike
What is the net worth of Behave Bras?
The estimated net worth of Behave Bras is $2.5 million. They had a valuation of $1.5 million on the show, which has now increased as there is no third party involved in the business.
Is Behave Bras still in business?
Behave Bras is still in business, and Athena is having a great time. Behave Bras has recently added a few new offers on first orders. Bizz Bucket wishes them huge success in the future.
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FAQs:
What is Behave Bras?
Behave bra is a brand of bras that help women, especially plus size women, solve the problems of painful shoulder divots, quad- boobs and incessant discomfort. Women face these problems because various bra companies have only focused on making bras with maximum C cups.
What's the net worth of Behave Bras?
The estimated net worth of Behave Bras is $2.5 million. They had a valuation of $1.5 million on the show, which has now increased as there is no third party involved in the business.
