Introducing the solution to your gingerbread house woes: the Tomte Cake!
Designed to make family baking projects a breeze, the Tomte Cake kit includes everything you need for a fun and stress-free experience. With a book written and illustrated by Miranda, featuring the lovable Tomte gnome, and a 2-house 3D cake pan, the kit brings the magic of storytelling and baking together.
The heartwarming tale of Tomte, a small gnome baked inside a cake but miraculously emerging unharmed, sets the stage for your baking adventure. With the included cake pan, crafting your very own Tomte house is a delightfully simple process—no intricate assembly required!
But the excitement doesn’t end there. Each kit comes with its very own Tomte gnome figurine, ready to be baked into the cake house. The true highlight of the experience? The suspenseful moment when you slice into your freshly baked creation to discover the hidden gnome!
Priced at $60 per set online, the Tomte Cake kit offers not just a delicious treat, but a memorable bonding experience for the whole family. And with a production cost of $15, it’s an affordable and delightful addition to your holiday traditions.
Say goodbye to crumbling gingerbread houses and hello to the joy of baking with the Tomte Cake kit. It’s the perfect recipe for family fun and delicious memories that will last a lifetime.
Tomte Cake at a Glance:-
| Idea | Gingerbread houses business |
| Founders | Miranda Tompkins |
| Asked For | $200,000 for 10% equity |
| Accepted Deal | $200,000 for 15% equity |
| Sharks | Kevin O’Leary |
| Business status | In Business |
| Episode No. | Season 15 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Miranda Tompkins, the mastermind behind the Tomte Cake business, brings a unique blend of scientific expertise and entrepreneurial spirit to the table. With a background in neuroscience and a degree from Colgate University, Miranda spent several years honing her skills in various companies before venturing into the world of confectionery.
In December 2021, Miranda took the plunge and launched her Tomte Cake business. The response was nothing short of extraordinary—within just 35 days, she sold out of all 5,000 pairs of cake kits she had in stock. It was a testament to the appeal of her product and the effectiveness of her marketing strategy.
Speaking of marketing, Miranda’s bold decision to invest $40,000 in a single Facebook ad campaign proved to be a stroke of genius. The campaign generated a staggering $200,000 in sales, showcasing Miranda’s keen understanding of consumer behavior and her ability to leverage digital platforms effectively.
With her scientific background informing her approach to product development and her entrepreneurial drive propelling her forward, Miranda Tompkins has carved out a niche in the baking industry with her innovative Tomte Cake business. As she continues to delight customers and expand her reach, her journey serves as an inspiring example of passion, determination, and entrepreneurial success.
Did Tomte Cake get a deal on Shark Tank?
Miranda Tompkins, the brilliant mind behind the Tomte Cake business, entered the Shark Tank seeking $200,000 in exchange for a 10% stake in her company. With a background in neuroscience and a passion for baking, Miranda presented her innovative product to the Sharks.
The Tomte Cake, priced at $15 per item, quickly gained traction after its launch on October 7th of the previous year. Within a remarkable 35 days, Miranda sold out of 5,000 sets, generating $200,000 in sales. Notably, she achieved this impressive feat with just $40,000 allocated towards advertising, a testament to the power of her social media marketing strategy.
During the negotiation, Kevin O’Leary offered $200,000 for 25% equity and 25% of future royalties, reflecting his confidence in the product’s potential. However, Lori Greiner expressed interest in expanding the product line to include variations for birthdays, Valentine’s Day, and other occasions, offering the same investment amount for a slightly higher equity stake of 33.3%.
Barbara Corcoran also saw promise in Miranda’s venture, proposing a $200,000 investment in exchange for a 20% stake in the company. However, it was Daymond John who ultimately secured a deal, offering the full $200,000 for a 25% ownership stake.
Despite the various offers on the table, Miranda opted to decline bids from Barbara, Daymond, and Kevin, while disputing Lori’s proposed equity share of 20%. After negotiations, Miranda agreed to Kevin’s revised offer of $200,000 for a 15% stake, only for Lori to counter with a 24% stake.
In a final round of revisions, Miranda accepted Kevin’s offer of 15% equity, marking a successful partnership that aligns with her vision for the future of Tomte Cake. The negotiations highlight Miranda’s strategic decision-making and her commitment to securing the best possible deal for her company.
What happened to Tomte Cake after Shark Tank?
The appearance of Tomte Cakes on Shark Tank marked a turning point for Miranda Tompkins and her team, catapulting their innovative product into the spotlight and igniting a surge in demand. With Kevin O’Leary’s investment secured, the company was poised for exponential growth.
In the wake of the show’s airing, the Tomte Cake saw a flurry of activity, with many consumers purchasing the product for Christmas festivities. Social media buzzed with videos showcasing the delightful process of making gingerbread house cakes, further fueling interest and driving sales.
The market for Tomte Cakes is thriving, with the company amassing over 4,000 Instagram followers and poised for further expansion post-Shark Tank exposure. Priced at just $60 for the complete cake set, it offers exceptional value and convenience to customers. Additional accessories, such as a second baking pan for $35 and extra gnomes for $18, provide options for customization and extend the product’s appeal.
Customer reviews, glowing with praise and shared on the company’s website and social media platforms, attest to the Tomte Cake’s transformational impact on family traditions. By enhancing an existing concept and making it more enjoyable and convenient, Miranda and her team have demonstrated their commitment to innovation and customer satisfaction.
As the Christmas season approaches, the Tomte Cake business is poised to capitalize on the heightened demand, expecting to rake in thousands of dollars in sales. With Kevin O’Leary leveraging his connections to secure retail placement, the company is primed for continued success and growth in the years to come.
What’s the net worth of Tomte Cake?
The valuation of The Tomte Cake business reflects the founders’ belief in its potential, estimating its worth at $2 million. However, during negotiations with the Sharks, the valuation was mitigated to $1.33 million, indicating a more conservative assessment of the company’s value.
The substantial growth in sales within a matter of months underscores the immense potential of The Tomte Cake within the Christmas decorations market. With the holiday season driving millions of dollars in sales for businesses large and small, the increased demand for the Tomte Cake highlights its popularity among consumers.
As sales continue to soar and the company expands its presence in the market, the valuation of The Tomte Cake business is likely to evolve, reflecting its increasing success and potential for future growth. With the holiday season serving as a key driver of revenue, the business is well-positioned to capitalize on the lucrative market for Christmas decorations and continue its upward trajectory in the years to come.
Is Tomte Cake still in business?
Indeed, The Tomte Cake continues to operate. There are one to ten employees at this company’s headquarters in Portland, Oregon, in the United States.
The Tomte Cake company was founded in 2021–2022, and after only 35 days of operation, it sold $200,000 worth of goods. Concentrate on developing products for different seasons, particularly the Christmas season, to increase business sales.
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FAQs:
What is Tomte Cake?
Designed to make family baking projects a breeze, the Tomte Cake kit includes everything you need for a fun and stress-free experience. With a book written and illustrated by Miranda, featuring the lovable Tomte gnome, and a 2-house 3D cake pan, the kit brings the magic of storytelling and baking together.
What's the net worth of Tomte Cake?
The valuation of The Tomte Cake business reflects the founders’ belief in its potential, estimating its worth at $2 million. However, during negotiations with the Sharks, the valuation was mitigated to $1.33 million, indicating a more conservative assessment of the company’s value.