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The Success Story of India’s Pride Dabur

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Dabur is one of the most known prestigious and leading Ayurvedic company with a major interest in skincare, health care, oral care food products, and beverages in India and across the globe. Dabur India Ltd was founded by S.K Burman in 1884 and its headquarter is in Ghaziabad, India.

Through their wide and comprehensive range of products, they became a homely firm that caters to all the people of all ages around the country. They have been able to develop and monetize a strong bond of undisputed trust with their customers.

In 1936, Dabur becomes a full-fledged company – Dabur India (Dr. S. K. Burman) Pvt. Ltd.


Index:

How Dabur was Founded?

The company was founded by DR. S.K. Burman, an Ayurvedic practitioner in Kolkata. He started his business from his small house and in the beginning, he started formulating medicines for diseases like malaria, cholera, and constipation. Now it’s become one of the leading brands in manufacturing Ayurvedic and health products in India. The Burmans were among the first business families in India to segregate family business when they handed over the management of the company to professionals.

History of Dabur & Ayurveda | Dabur

In 1896, Dabur established its first manufacturing plant. In 1996, Dabur enters the specialized area of nature-based Ayurvedic medicines, for which standardized drugs are not available in the market. Later on, in 1919 Dabur founded its laboratory for R&D purposes. In 2013, Dabur crosses the $5 billion valuation mark.

VISION OF FOUNDER –‘ WHAT IS LIFE THAT CANNOT BRING COMFORTS TO OTHERS’

After weak Q4, Dabur bets on strong demand for chyawanprash, sanitizers -  cnbctv18.com

How Dabur got its name?

Dabur got its name derived from its founder Dr. S.K. Burman Devanagari extract of Daktar Burman which gives DaBur.

What are the Revenue’s of Dabur?

The net income is about Rupees 14.46billion ( 2018-2019) and the total revenue is Rupees 88.29 billion (2018-2019). The Revenue of the company is 8,829 crores INR i.e. US$1.2 billion, from 2018 to 2019. The Net income of the company is 1,446 crores INR i.e. US$200 million, from 2018 to 2019.

Dabur revenue
Source: Mint

Dabur reported Rs. 494 crore for the the quarter ending on 31st December 2020.

Who all are the Competitors of Dabur?

It is very easy for any company to gain a considerable amount of trust from their customer in less time, but is essential to keep that trust intact and make it a consistent approach in order to maintain a lifelong faith and understanding between one another. Dabur has a multitude of competitors in the market which are doing extremely well and could defeat Dabur in not less than a few years, but here we look out in-depth how Dabur is still a good candidate in the race with profound understanding strategies and immensely hard work.
The differentiated approach in all business segments –

  1. Health care, Homecare, and Food division
  2. Haircare segments and oral care
  3. Skincare and Babycare
Dabur India Limited – The World Leader in Ayurvedic Products - Sustaining  Competitive Advantage

Patanjali Ayurveda:

Patanjali Ayurved Limited is an Indian consumer goods company, manufacturing units, and headquarters are located in the industrial area of Haridwar, Uttarakhand while the registered office is located in Delhi. The company manufactures mineral and herbal products

Parle Agro:

Parle Agro, a pioneer in the Indian beverage industry, has been creating innovative products and iconic brands since 1985. Some of their products include Frooti, Appi

Himalya Herbals:

The Himalaya Drug Company is an Indian Multinational company established by Mohammed Manal in 1930 and based in Bengaluru, Karnataka, India. It produces health care products under the name Himalaya Herbal Healthcare whose products include ayurvedic ingredients.

Baidyanath:

Baidyanath Group is an Indian pharmaceutical firm specializing in Ayurvedic medicines. Shree Baidyanath Ayurved Bhawan Limited was founded in 1917 by Ram Dayal Joshi. Its registered office is in Kolkata

Colgate:

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City.

Procter & Gamble:

The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.

Marico:

Marico Limited is one of India’s leading consumer goods companies providing consumer products and services in the areas of health, beauty, and wellness. With its headquarters in Mumbai, Maharashtra, India, Marico is present in over 25 countries across emerging markets of Asia and Africa.

These are some of the top competitors of Dabur.
● Among them, Patanjali Ayurveda is in the front row Competition of Dabur in the sale of Honey, Chawanprash, Haircare, and many more. It is advisable to purchase Honey with a longer date of expiry, here Dabur is providing Honey with an expiry date of 18 months whereas Patanjali’s honey with only 12 months. It clearly shows how Dabur is able to maintain a solid place in the sales of Honey.
● On the other hand, when we talk about Chawanprash, neither Dabur nor Patanjali has won the battle, it is Baidyanath with strong beliefs and trust to conquer the world.
● Here we saw how competition took place in the form of a belief system and somewhere of durability factor.
● It depends on product to product. Taking another example, Colgate and Himalaya Herbal have hard competition with Dabur in toothpaste. With a wide and extensive range of toothpaste like Colgate Active Salt, Colgate Neem, Colgate Sensitive Clove, etc, Colgate has clearly won the title of the most reliable firm which caters the specific consumer needs, whereas Dabur is stick to its basic version which sometimes doesn’t go well with consumers’ evolving lifestyle.
● These are some of the basic terms for analyzing which we have come to a point where Dabur and other similar groups of companies can be compared widely.

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What are the Future Aspects of Dabur?

As per the analysts, the company to produce earnings growth of 15.66% in the coming 12 months. Margins are expected to keep on expanding, with an expectation of 12% in annual revenue growth and 13.58% earning growths expected annually.

Interesting facts about Dabur:

  • The name DABUR is derived from the founders’ name Dr. SK Burman.
  • Dabur was formed in 1884 mainly to produce and dispense Ayurvedic medicines.
  • Dabur has a limited digital presence beside this it’s a billion-dollar FMCG company.
  • Dabur has a gum manufacturing business and the brand name is DABISCO.
  • Dabur has about 7.46K working employees in the company.

Updates:

  • Dabur reported Rs. 494 crore for the the quarter ending on 31st December 2020.

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FAQs

Who is the owner of Dabur?

Dabur India Ltd was founded by S.K Burman in 1884 and its headquarter is in Ghaziabad, India.

What are the products of Dabur?

Products of Dabur is divide into multiple categories:
Health care, Homecare, and Food division
Haircare segments and oral care
Skincare and Babycare

How did Dabur get its name?


Dabur got its name derived from its founder Dr. S.K. Burman Devanagari extract of Daktar Burman which gives DaBur.

  1. resochin

    I like what you guys are up too. Such intelligent work and reporting!

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