In 2014, season 7 of Shark Tank aired the most controversial product of the show.
Belinda Jasmine appeared in the show with her product Skinny Mirror. As the name suggests the product makes one look 2-3 sizes smaller. Belinda Jasmine made the product with the nicest of intentions that are to make people feel confident about their bodies. Although people believed the product was nothing but a lie and was playing with people’s self-confidence.
Skinny mirror at a glance:
- The product makes one look 2-3 sizes smaller.
- Founder: Belinda Jasmine
- Asked For $200,000 for 20% at a $1 million valuation on Shark Tank.
- Received no deal.
- Out of business.
Skinny mirror Founders story:
Belinda during the pitch told that she decided to create a Skinny Mirror after she saw herself in an old mirror in her home and realized she looked 5-10 pounds more than she is. She did some research and found that 50% of the mirrors have the same effect.
After doing more research she found out many women feel like they appear size or two more than they are in the mirror. So she built a Skinny Mirror with a slimming curve to give you a slimmer reflection of yourself.
In 2015, Belinda ran a successful Kickstarter campaign and raised $7,500. This helped her get the production started and raise awareness that beauty has much more to do with how you look.
Did Skinny mirror get a deal on Shark Tank?
Belinda Jasmine went on the show seeking the investment of $200,000 for 20% of the company stakes. The Skinny Mirror offers a believable sliming reflection to make you feel good about your body.
Belinda asks the sharks to come and look at the mirror themselves. Lori Greiner steps on the stage and takes a look she immediately says she liked the mirrors. Daymond steps forward as well. The mirror works with all the sharks. But Kevin states the mirror promotes falsehood. Raymond asks about the sales of the product.
Belinda states that she has sold over 350 units of the mirror making sales of $85,000. The product is sold at hotels and clothing stores so the product is not targeted towards consumers. Kevin interjects and states that the business model of the product is to sell this to clothing stores and lie to the customer into selling more clothes from the shop.
Belinda states that they had a study done in Sweden which showed that the women, who used Skinny Mirror at the store, bought 20% more clothes to which Mark said of course they did. Belinda further states that the woman believes they are 2-3 sizes larger in the mirror than they are in reality.
Eventually, all the sharks stepped out of the deal. They believed the mirror was promoting falsehood to trick women into buying more clothes. Kevin states if anyone buys clothes after looking in a Skinny Mirror and goes home to see something else it is going to affect their self-esteem.
What Happened to Skinny mirror after Shark Tank?
The Skinny Mirror did fuel controversy among people. Many believed it was a body-shaming product despite the owner stating it was only made to make people feel good about them; it wouldn’t have been a problem if the product was used in homes but Belinda was selling this to retail shops where it could be misused.
In 2018, Belinda announced she would be closing down the business stating that “the business just wasn’t worth the stress”. She states she would still like to see the mirror in the mainstream market and is open to talking to anyone who wants to license manufacture or buy a trademark of the company.
Skinny mirror worth:
The mirrors were primarily sold to clothing stores and hotels. It comes in a variety of sizes and designs. One mirror is sold from $99 to $675 depending on the design and size you want.
At the time of the Shark tank pitch, Skinny mirror was valued at around $1 million.
Skinny mirror Investor’s details:
When Belinda appeared on the show in 2015 the company was valued at $1 million. Belinda went on the show seeking an investment of $200,000 for 20% of the stakes. Unfortunately, Belinda didn’t get the deal
In 2015, Belinda was able to successfully raise $75,000 through a Kickstarter campaign to help her with the production.
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What is Skinny Mirror?
Skinny Mirror makes one look 2-3 sizes smaller. Belinda Jasmine made the product with the nicest of intentions that are to make people feel confident about their bodies.
Who founded Skinny Mirror?
Belinda Jasmine made the product with the nicest of intentions that are to make people feel confident about their bodies.