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Sea Moss Gel (The Transformation Factory) Shark Tank Update


The Transformation Factory creates a gel that can be eaten and it helps to reduce the heavyweight by the use of very rarely used  – seaweed. Transformation Factory gets the seaweed from Irish Sea Moss that can be found in The Transformation Factory. The sea moss is often mixed with different fruits to create various delicious flavors. The gel can be eaten to help the body with digestion, and weight loss and can also be used as a facemask.

Seaweed has the majority of trace minerals out of 102 found in the human body. The various flavors are available on their websites, such as mango, soursop, pineapple, goji berry, elderberry, and dragon fruit. The gel can last up to 2 to 3 weeks in the refrigerator and is perishable. It is harvested sustainably and then, in a vegan kitchen, the flavors are added. They have 12000+ positive reviews, they asked you to spend $49.9 on them and you can get 50% off on one jar. As of 2022, they are so much in demand that they need up to 3 weeks to deliver the products. The transformation Factory is incredibly convenient for everybody having comprehensive nutrition in it.

Sea Moss Gel at a Glance:-

IdeaSea Moss Gel:- Weight Loss Gel made from Sea moss
FoundersAlexiou Gibson
Asked For$500,000 For 5%
Accepted Deal$600,000 For 20%
SharksKevin Heart and Mark Cuban
Business statusIn Business
Episode No.Season 13, Episode 1313
WebsiteThe Transformation Factory


Who are the founders of Sea Moss Gel?

 Alexiou Gibson is the founder of the Transformation Factory and manufactures sea moss gel. Alexiou get emotional when he shared his story that he was very overweight when he was just 19 years old. He weighed over 450 pounds + and the doctors told him that he would not live long if he didn’t cut it down. This incident made him discover the power of seaweed in reducing weight.

He proceeded to introduce some inventions into seaweed and produced edible sea moss gel. Gibson is the owner of a production company.

Did Sea Moss Gel get a deal on the Shark Tank?

Alexiou Gibson came on the Shark Tank seeking an investment of $500,000 for 5% equity in the business. He started his pitch by sharing his own story about how he lost weight. Alexiou explained the generic reasons why he started this business and all the nutrients seaweed have. The sharks had a few samples and they loved it. Lori shared that it tastes more like jelly. When asked about the sales, Alexiou shared that he had made sales of $3.5 million before the show.

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He had a good rate of profit margin and $1.4 million in profit. Gibson shared that he needed investment as they wanted to start a gel shelf table and he needed their expertise too. Kevin Hart said he had tried it before, so he offered $500,000 for 20% equity in the business. Kevin asked Barbara to team up and they split 10% equity each. Kevin O’Leary also placed an offer on the table for $500,000 in exchange for 30% equity in Sea Moss Gel.

Kevin Hart and Barbara Corcoran try to convince him that they are the right fit for him. Alexiou gave a counteroffer of $800,000 for 20% equity to Kevin and Barbara. Kevin Heart asked Barbara if they could get $600,000 for 20% equity. Barbara refused. Mark Cuban joined Kevin Heart for the same offer and Alexiou accepted the deal at $600,000 for 20% equity in Sea Moss Gel.

What happened to Sea Moss Gel after the Shark Tank Show?

 On the show, Sea Moss Gel got a deal from Kevin Heart and Mark Cuban as of September 2022. There is no evidence that a deal is closed between them. After the show, Sea Moss Gel gained huge inquiry traffic on their website and the founders turned those people into their potential customers. After the show, they also had a press session announcing their deal.

During the pitch, they had a valuation of $10,000,000, which was later reduced to $3,000,000 by Mark and Kevin’s offer. Once the show aired, Sea Moss Gel did sales of millions in a very short interval. As of 2022, Gibson is running an internship program in Riviera Beach, Florida. 

The transformation factory has various flavor gels, like Pineapple Sea moss gel ($35.99), Strawberry Banana gel ( $35.99), Raw moss gel ( $30. 99) and Sea moss capsules ($34.99) also have various bundle options for kids range a pack of trio flavors ranged from $90 to $99. The pack of 8 flavors bundle costs $246.99. As of 2022, they are exploring and expanding the market to spread themselves nationwide.

Competitors of Sea Moss Gel are:-

  • Sashay and Co
  • Restore me
  • The Heal Market 
  • Silver Solution

What is the net worth of Sea Moss Gel?

The valuation during the show was $10,000,000 which was later updated to $3,000,000 by the Sharks.

Is Sea Moss Gel still in business?

Sea Moss Gel is still in operation and is expanding gradually in the market. After the show, they experimented with various planning and tactics to increase their valuation. Currently, Gibson is running an internship program in Florida.

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What is The Transformation Factory?

The Transformation Factory creates a weight loss gel that is edible from one of the most underrated sources- seaweed. Transformation Factory gets the seaweed from Irish Sea Moss that can be found in the British Isles along the rocky shorelines. The sea moss is often mixed with different fruits to create various delicious flavors. Without any flavors, flavors taste like raw oysters.

What's the net worth of The Transformation Factory?

The valuation during the show was $10,000,000 which was later updated to $3,000,000 by the Sharks.

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