Status Quo Bias: How it impacts your business?
In 1985, Coca-Cola launched the “New Coke,” a slightly new variety of the original Coke flavour. In the blind taste […]
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Disposition effect: Why it matters in business?
Everyone likes to think that they are rational and logical, but everyone is prone to making decisions driven by misconceptions,
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Licensing effect: How it impact businesses?
How do we self-license ourselves? How do we decide when to do what? How do we choose to do something
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Halo effect: Why it matters in business?
Let us say that you went to the nursery and are thinking of buying an attractive-looking ornamental tree. Some leaves
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Fundamental Attribution Error: Why it matters in business?
Suppose it is John’s first day at the office and there is an important meeting that you have to attend.
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Gambler’s fallacy: Why it matters in business?
Let me take you back to the roulette table of Monte Carlo casino in 1913. In the last 10 spins
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Endowment Effect: Why it matters in business?
Endowment Effect example
Endowment Effect: Why it matters in business? Read More »
What is the Availability Heuristic and how does it impacts your business?
You have 5 seconds to think of your favorite memory with your pet…. Got it? Now, is this particular memory
What is the Availability Heuristic and how does it impacts your business? Read More »
