Everyone likes to think that they are rational and logical, but everyone is prone to making decisions driven by misconceptions, fear, and pride. The reason is pretty simple, it feelsā¦
Posts published by āSimran Randhawaā
Simran is a law graduate from National Law Institute University, Bhopal. She takes a keen interest in academic research and writing. With an experience of 6 years in academic research, she has worked on several books and written papers on research, finance, business, and innovation.
How do we self-license ourselves? How do we decide when to do what? How do we choose to do something bad or not so good after doing something well? Letā¦
Let us say that you went to the nursery and are thinking of buying an attractive-looking ornamental tree. Some leaves of the tree were a bit brown, but you ignoredā¦
Suppose it is Johnās first day at the office and there is an important meeting that you have to attend. He catches his regular train to the office, but heā¦
Let me take you back to the roulette table of Monte Carlo casino in 1913. In the last 10 spins of the roulette wheel, the ball has landed on black.ā¦
Endowment Effect example
Do you know why cake mixes was not intially a huge success? Back in the 1950ās Betty Crocker instant cake mixes were introduced for the first time. Contrary to theā¦
You have 5 seconds to think of your favorite memory with your petā¦. Got it? Now, is this particular memory really your favorite memory with your pet? Or is itā¦
In 1985, Coca-Cola launched the āNew Coke,ā a slightly new variety of the original Coke flavor. In the blind taste testing, the majority of consumers preferred the New Coke overā¦
Imagine that you spent Rs.5,000 a few weeks ago to buy a match ticket. On the day of the match, it starts raining. It is also a weekday, and youā¦
