Pillow Fort, the name reminds me of my childhood days. Making a house with the help of a pillow was the basic architecture done by everyone. Pillow Fort manufactures and serves the dreams of kids. Pillow Fort is a pillow manufacturing firm but it puts a powerful magnet inside the cushions so that kids can easily build a house because of it.
Pillow Fort comes in a pack of 12 cushions and three basic shapes, which include rectangular, arched, and triangular cushions. Pillow Fort makes pillows with the help of polyurethane foam and polyurethane leather. Pillow Fort is water-resistant and stain-proof, which means no stress for the moms. Kids can make a couch out of it too. They serve it in various colors; black, grey, red, blue, yellow, and many more. The special items to keep the structure built with the foam blocks together are the 124 hidden Neodymium magnets. Pillow fort is an environment-friendly product.
Pillow Fort at a Glance:-
| Idea | Magnetic Pillow Fort Cushions |
| Founders | Conor Lewis |
| Asked For | $500,000 for 10% |
| Accepted Deal | No Deal |
| Sharks | No Sharks |
| Business status | Out of Business |
| Episode No. | Season 6, Episode 27 |
Index:
Who are the founders of Pillow Fort?
Conor Lewis, a creative guy, is the founder of Pillow Fort. He completed his BFA in Graphic Design from Kentucky University and has worked with Fortune 500 companies for their video productions. He is also the writer, director, and producer of a documentary about cancer-causing asbestos, named Dirty Laundry.
When Covid-19 rendered him unemployed and he saw his wife and baby make forts from blankets that tumbled down, again and again, he designed Pillow Fort.
Did Pillow Fort get a deal on the Shark Tank?
Conor Lewis came on the show, popping out of the house made of cushions which made all the sharks smile. Conor came on the show seeking an investment of $500,000 in exchange for a 10% equity in the firm. Lewis wanted this investment for manufacturing and inventory improvement. He demonstrated building the house and the reasons behind it.
After the demonstration, Conor shared that he has a partner who owns 5% of the business and has the authority to buy 40% of the business once it reaches a specific revenue. Conor shared that he had earned a huge amount through two Kickstarter campaigns. He had also made sales of $4.5 million before. Conor said he didn’t have money in hand to improve his operational segments. Robert Herjavec came into the picture and he is not a businessman as he is selling himself out of business.
Emma asked about her partner. Lewis shared that he had a bond with theory and marketing and once they’d reached $30 million in sales, she held the authority to buy 40% of the firm. Kevin O’Leary felt the price was too high and he wouldn’t have a proper explanation for it, so he went out. Mark Cuban was not happy with the business running on the diluted partner and went out.
Emma said she didn’t know if it would go in the long run or not, so she went out. Lori Greiner also felt the same and moved out. Conor tried to take Robert in but, Robert said no to the investment and no deal was offered on the platform.
What happened to Pillow Fort after Shark Tank?
After the show, free marketing and advertising benefits for Pillow Fort were in the hands of Conor Lewis, which brought in traffic to his website. At the show, no deal was offered, even though after the show the sales figures of Pillow Fort kept on going into multiples. Conor himself took his business and turned it into a successful start-up model.
During the pitch, Lewis pitched for a valuation of $5,000,000 and went out with the same. Pillow Fort comes in a pack of 12 which costs $499. He used to sell it on Kickstarter for $269 but it was a loss for the business. The price of products ranges from $15 to $67.
Pillow Fort operates through Amazon and its website, which delivers the product to the customer’s door. They also have various color options to pull the kids up easily and serve them their dreams happily. As of July 2022, the business is going well in terms of sales and popularity.
Competitors of Pillow Fort:
Pillow Fort is in reality a unique concept-based business that originated from a home activity. Conor’s observations of grabbing the opportunity show that there are a lot of ideas around you to start your entrepreneurial journey. Competitors of Fort are:-
- Tumblr
- Ko-fi
- inkbunny
- Gunnerkrigg
What is the net worth of Pillow Fort?
Pillow Fort came on the show with a valuation of $5,000,000 and goes with the same. The estimated net worth of the business is $5 million and if the firm continues to operate effectively and efficiently, numbers will be multiplied every year.
Is Pillow Fort still in business?
Pillow Fort is still in operation and running well in the market as of 2022. They are doing great in sales even after getting no deal and expertise. Conor has an estimated net worth of $30,000 to $50,000. Bizz Bucket wishes great luck and success to Pillow Fort.
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FAQs:
What is Pillow Fort?
Pillow Fort manufactures and serves the dreams of kids. Pillow Fort is a pillow manufacturing firm but it puts a powerful magnet inside the cushions so that kids can easily build a house because of it.
Who founded Pillow Fort?
Conor Lewis, a creative guy, is the founder of Pillow Fort. He completed his BFA in Graphic Design from Kentucky University and has worked with Fortune 500 companies for their video productions. He is also the writer, director, and producer of a documentary about cancer-causing asbestos, named Dirty Laundry.